John Khu, an author and a seasoned professional with vast experience in expired domain name business. He is also the owner of the path breaking web site called http://www.expireddomainsecret.com which provides complete and up-to-date information on expired domains and their eternal secrets. "This article may be freely reprinted or distributed in its entirety in any e-zine, newsletter, blog or website as long as the resource box remain intact."
One of the best ways to use an expired domain to make profit is to convert it into a well-designed web site with good text and graphics. Designing and hosting a web site is easy and straightforward, but optimizing your web site to reach thousands of people from across the world of internet is a very difficult task and time consuming affair. You may need to create a solid domain propagation strategy to advertize and promote your web site. To help advertize and propagate your web site based on an expired domain, your important objective should focus on tackling the major search engines. Here are some simple methods that assist you in creating a good domain strategy for search engine optimization (SEO).
Redirecting visitors to the main web site:
Let us assume that you have a number of expired domains in your inventory. If you want to build traffic to your main web site (let us assume, abc.com), and then you may need to create error pages to redirect all defunct domains to abc.com. Ensure that abc.com gets all the credit for traffic redirection and incoming links to the other domains that you own. You may also need to ensure that your main domain name also gets the PageRank credit for those productive links to other domains.
It is also possible to find domain names that belonged to the same keyword that may have owned considerable amount of traffic, backlinks and PageRank. If you are smart and intelligent, you can devise your strategies for buying good domains and later redirecting them to your main web site by employing a 301, permanent error web page. Choosing the right type of domain will help you in search engine rankings. If you find an expired domain almost similar to the main web site and when you create useful strategy to buy the said expired domain and redirect it to the main domain, you may be in for a pleasant surprise by accumulating additional traffic and incoming links.
However, creating a good domain SEO strategy does not necessarily mean that you will have plenty of traffic and incoming links. A number of factors may play an active role in denying you the desired results:
a) You can never say with conviction that the expired domain that you are going to purchase has traffic and links against its name.
b) There is a possibility that Google and other major search engines may have blacked out or erase the page ranking, as well as traffic assigned to an expired domain, especially when there is a change of ownership.
Tip: The best way to check the history of an expired domain is to look through Wayback archive which gives a fair estimate of traffic and other useful information. Whatever you do, just make sure that you are buying an expired domain that comes with an appraisal report. Making your expired domain SEO enabled offers you several advantages and benefits; one such benefit is the ability to make more money from your domains.
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