ArticlesBase.com - Free Articles Directory
Free Online Articles Directory
05.09.2008 Sign In Register Hello Guest
Email:
Password:
Remember Me 
forgot your password?


Grow your List With an Effective Client-capturing Device

Author: Donna Gunter Author Ranking Bronze | Posted: 02-11-2007 | Comments: 0 | Views: 5 | Rating:  (50) Article Popularity - Green (?) Got a Question? Ask.
Sign Up Now!
Donna Gunter

Copyright (c) 2007 Donna Gunter

You may have heard the saying that "the gold is in your list" for your online business. I've found that to be the case, despite any number of social marketing techniques like blogging, MySpace, etc. It's always extremely helpful to have a list of people to whom you can market.

How do you develop that list and keep adding people to it? You create a client-capturing device. A client-capturing device is a free giveaway that is of value to your target market and serves as a solution to a big problem that challenges your target market.

Once upon a time, the offer for a free ezine was sufficient to capture a visitor's contact info. Alas, that is no longer the case, so you have to up the ante and provide even greater value to your visitor. Your client capturing device can take any of several formats -- an ebook, a recording of a teleclass, a 6- part ecourse, a short downloadable video.

Here is a list of 8 qualities that your free giveaway must contain in order to capture the most clients:

1. Compelling title. Make sure the title of your client-capturing contains a solution to a major problem with which your target market struggles. My title strategy is to use a number and a solution, like 5 Secrets to.... or 7 Mistakes Made By.... When your visitor sees the title, you want him to think, "I've got to get that!"

2. Benefit to visitor. In addition to your compelling title, create 3-4 sentences to describe the content of your client-capturing device. Making an offer is not enough -- you need to convince your visitor that you have the perfect solution to his problem and that he can get that solution very quickly by providing his name and email address to you.

3. Graphic enhancement. A picture is worth a thousand words, and people like to "see" what they're getting. Have a cover or graphic image of your giveaway created that matches the look and feel of your website or blog.

4. Format. You want your client-capturing device to be as easy to use as possible. Therefore, if you're giving away an ebook or special report, create a PDF file that anyone can download and open. If it's an audio file, save it in mp3 format, which can be opened by any audio player. If you want to share videos, embed them into your site using a player that is compatible across both the PC and Mac platforms.

5. Relevant and useful content. Don't hold back in your giveaway. Provide a complete solution to your visitor that can be implemented immediately. Limit the amount of upselling that you do in the content, and save the bulk of that for any followup autoresponders that the visitor receives.

6. More information. Create a page with all the pertinent info about your giveaway. Some visitors will request their copy of your giveaway immediately when they see the offer on your opt-in form, while others will require a bit more convincing.

7. Testimonials. What have previous users said about your download? Add to the excitement and the desire of getting your giveaway by listing how beneficial others have found your information.

8. Put a price on it. To accentuate the value of your giveaway, put a price on it. Make it reasonable for your target market and not completely outrageous. If it sounds too good to be true, most visitors will believe just that and leave your site without requesting your giveaway.

In whatever form it might take, your client capturing device needs to provide some solid information to help your target market solve a pressing problem and not simply be a piece of fluff that advertises your business. If your giveaway is all fluff and no substance, you will have lost this prospective customer for good.

Rate this Article: Current: 0 / 5 stars - 0 vote(s).

Article Source: http://www.articlesbase.com/internet-articles/grow-your-list-with-an-effective-clientcapturing-device-250244.html

Print this Article Print article   Email to a Friend Send to friend   Publish this Article on your Website Publish this Article   Send Author Feedback Author feedback  
About the Author:

Online Business Resource Queen (TM) and Online Business Coach Donna Gunter helps independent service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at http://www.OnlineBizU.com. Ask Donna an Internet Marketing question at http://www.AskDonnaGunter.com.

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Comment on this article Comment on this article
Your Name
Your Email:
Comment Body
Enter Validation Code: Captcha


Related Articles

7 Steps to Creating Info-packed Teleseminars From your Articles
By: Donna Gunter | 10/01/2008 | Internet
Turn your articles into profit generating teleseminars using these 7 simple steps.

10 Essential Questions to Ask your Target Market
By: Donna Gunter | 24/01/2008 | Internet
Define your target market and watch your business quickly grow!

28 Essential Sites to Help you Invest in yourself and your Online Business
By: Donna Gunter | 31/01/2008 | Internet
Gain expert insight & advice to small business marketing techniques by becoming familiar with these 28 resources.

How to Use your Website to Disqualify your Prospects
By: Donna Gunter | 04/10/2007 | Internet
Decide who your target market is and go for it with these simple steps.

7 Strategies to Drive Local Traffic to your Website
By: Donna Gunter | 09/11/2007 | Internet
Implement these 7 local search strategies to attract local clientele, with minimal effort!

How to Write a Killer "how To" Article in 7 Easy Steps
By: Donna Gunter | 29/11/2007 | Internet
Writing and submitting articles to online article banks and directories is an effective strategy for growing your online presence and demonstrating your expertise. Use these 7 simple steps to get started!

How to Sell and Market your Ebook in 10 Easy Steps
By: Donna Gunter | 06/12/2007 | Internet
Successfully market your ebook with these 10 simple steps...

The Secret of Customer Appreciation
By: Donna Gunter | 10/01/2008 | Internet
Stand out of the crowd strategy for showing appreciation to your valued customers.

Got a Question? Ask.

Ask the community a question about this article:

Q&A Powered by:
Powered by Yedda 

Latest Internet Articles

Paid Surveys: Basics And Tips
By: James Gunaseelan | 05/09/2008
Online paid surveys are basically market research, and they are being used more and more in the modern day. It's gotten simpler in the previous years for the average person to earn some bucks online. Special skills and a college/university degree are not necessarily required. The only basic things called...

All You Need To Know About Free Stuff After Mail In Rebate
By: James Gunaseelan | 05/09/2008
Everyone wants a free lunch, and surely with the marketing strategies these days it is definitely possible. So what is mail in rebate? A rebate is basically a kind of sales promotion utilized mainly as supplements or incentives to product sales. The most common type of rebate is the mail...

Your Guide On How To Get Free Samples
By: James Gunaseelan | 05/09/2008
These days competition is tough especially among companies that sell consumer products. For nearly all items out in the market, there are numerous kinds of brands that manufacture it. In this case, companies face a lot of competition. On the other hand, consumers are either seeing it as a good...

Make Money With Niche Websites
By: Alison Wood | 05/09/2008
If you want to make money with niche websites then you will find that a powerful piece of software that has just been released will be ideal for you. This software, EZ Niche Builder can help you quickly and easily build and deploy hundreds of sites in any niche. Let's...

Why Article Writing Should be a Major Component of Your Internet Business
By: Westly Lager | 05/09/2008
Learn how articles can play a huge part in your internet business.

Top Home Businesses: How to Pick an Affiliate Marketing Programme
By: Mike Muir | 04/09/2008
We discuss some selection criteria to assist you in selecting an Affiliate Marketing programme

Get Back in Control of Your Life With a Home Based Internet Business
By: David Hurley | 04/09/2008
Many people would like to have more control over their lives. A home based Internet business offers many people the chance to get back in control. Here is some advice to get you on the right track for Internet marketing success.

5 Blogging Tips Every Blogger Should Know
By: Cory Threlfall | 04/09/2008
Blogging is a great way to earn a living and get your views out there on the World Wide Web. No matter whether you are blogging in order to make a living or simply want to express your opinion on a subject near and dear to your heart, there are 5 blogging tips which every blogger should know and follow in order to make your blog a complete success.

More from Donna Gunter

Website Marketing: 4 Secrets to Making More Sales From Content Pages
By: Donna Gunter | 21/08/2008 | Internet
Once you begin to add content to your site, your traffic begins to increase, and up to 60% of your traffic may come from the content on your site. Here are 4 secret strategies that you can use right away to begin making sales from your content pages.

Online Marketing to Prospects: 6 Secrets to Ensure Your Prospect Well Never Runs Dry
By: Donna Gunter | 15/08/2008 | Internet
Service business owners, once they become busy working with current clients, no longer make the time to market their businesses. It's only when business has dropped off that they frantically begin marketing their businesses again, More than 50% of service business owners experience this feast or famine scenario.

Recession Proof Marketing: 7 Ways to Jumpstart Your Internet Marketing That Won't Break the Bank
By: Donna Gunter | 25/07/2008 | Internet
Virtual businesses don't experience same economic highs and lows in the same way as the rest of the country (or the world). However, there is a "recession", or a point in which there's a downturn or a decline of income in every business. If you don't continue to marketing your business, even in times of recession, how will people continue to find out about you?

Elevator Pitch: 7 Steps to a Killer 30-second Commercial That Works Every Time
By: Donna Gunter | 18/07/2008 | Internet
Even though your business may be completely Internet based, there are still numerous times when you need to give your elevator pitch (elevator speech), or your 30-second commercial that explains what you do and how you do it. Having a ready-made elevator pitch at your disposal continues to be an important online marketing tool that you need to continuously sharpen.

Pricing Strategies: How Much Do I Charge for My Service?
By: Donna Gunter | 11/07/2008 | Internet
Determining what to charge your clients is often not as easy as you might think. After you determine your overhead and the rate you need to charge to meet you expenses and make a profit, you may end up with a price that you're not comfortable with charging. Here's how you can overcome your "emotional price point" barrier and run a profitable business.

5 Critical Questions to Ask Before You Hire a Web Designer
By: Donna Gunter | 03/07/2008 | Internet
The creation of your online presence can be a very expensive failure or a much-heralded success. Before hiring a website designer, make sure s/he answers these 5 critical questions to your satisfaction, and you'll be on the path to a profitable relationship with a talented professional who can help your online business grow.

Marketing Plan: How to Create an Internet Marketing Action Plan That Gets Results
By: Donna Gunter | 30/06/2008 | Internet
Keeping up with ongoing marketing tasks can be overwhelming. Many online business owners are so wrapped up in working on their business that they don't make time to work in the business, like performing regular marketing tasks. Consequently, they often experience slow times in their business because they begin to market themselves only when the prospect pool has dried up.

10 New Rules to Get a Flood of Traffic From Online Publicity
By: Donna Gunter | 19/06/2008 | Internet
In today's marketing environment, submitting press releases online is a very viable strategy for attracting attention to your website and to your business. However, the strategy is very underutilized by online service businesses because many of us are still operating under the rules of traditional press releases. Many of the traditional rules of writing press releases no longer apply in today's Internet marketing age.

Article Categories






Give Feedback

Sign up for our email newsletter

Receive updates, enter your email below