Most people get into a home based business with an affiliate program or by joining a network marketing company. And one of the benefits of becoming part of an established program is the fact that much of the advertising documents are done for you. Such as a website, sales copy, banners, etc.
But if you want to maximize your advertising dollar you need to set yourself apart from the rest and a landing page also known as a "squeeze page" is the perfect method.
Creating your own landing page gives you freedoms to generate traffic you don't have with the company website. Below are a few ideas that will increase your traffic when utilizing a landing page over the company website.
It's not all about you
The information on the landing page should not be all about you nor should it divulge your entire product. The key to a good landing page is "what's in if for them". You want to make it captivating so they are willing give you their information to find out more about what you have to offer.
Every good landing page will provide something to the reader. In order for them to give you what you're looking for, their name and email address, they want some value for that information. This can be in the form of a free e-book, news letter or maybe a series of training on say driving traffic to your website. If the information you provide is of value, this positions you as an authority and increases your chances of making a sale. The key here is to always give before you expect to receive.
It's all about traffic
Make sure you headline utilizes the main keywords you want to use to attract you prospect. And make sure you use it within your first six words. This helps the spiders know what your page is about and how to list you.
Also very important make sure the words on the page are not just words; they should have real meaning to your niche and provide search engine optimization benefits. In other words use good keywords that will cause someone looking for your product of service to want to click and go further. Pick wisely, and don't use too many. If you use them too often you will look like a spammer and that will hurt more than help.
If you like to be in front of a camera, video is a great option for your landing page. People like to know who they are dealing with. If they see a real person who is offering real value you are more likely to have them move on to the next page.
I hope these few tips help you as you think about the design of your landing page. If you follow these few tips you will see increased traffic over the standard provided page offered by your affiliate program.
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