If you do not have an opt-in list included in your marketing campaign, there is a high probability that you may be losing sales. For those who need extra help with this concept, here are a few tips to succeed:
1) Build trust in every way possible
Get your customers to trust you and your products. If you only launch your opt-in list, it will not make you an expert overnight. Put many articles in first before you start an opt-in list. Write about the topic you know and have used for your site. You may also want to write articles on your own and submit to article directories. This will get your name across the internet and people will respect you as an industry expert.
2) Join forums from many other sites.
Provide expert advice on the topic you have chosen. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. Just simply ask them to join your list. Friends can always prove to be great customers. Provide a link to your site so they will be able to see what you are all about.
3) Make friends with other users in your opt-in list.
This can prove to be highly beneficial especially if it is someone who has previously launched a successful opt-in list. These are people that have the experience in this venture. While there are many articles available for you to use on the internet, there is no comparison to getting a first hand account from someone you trust.
Experienced opt-in list users will be able to tell you what to do because they have gone through it. While this situation is different for many people, the general concept can still be very helpful to you. There are many things to avoid and these people will be able to educate you on what to do.
4) Find something that is high in demand.
Find a product or service that people really want and also need. If you provide a service and product that you have researched and learned about very well, you can carry it on and benefit for yourself. Do your research and find those products so that you can be successful.
While it is true that it is best to sell something that you have interest in, there are only a few people who have the same interest as you. Even if you decide to sell something that is not entirely popular, you can still succeed with proper training. Be sure to provide your subscribers with promotional material that they could use and spread around to others. This will help your business with more possible customers.
All in all, building a profitable opt-in list will help you with sales and business exposure. As your list grows, it is imperative that you maintain the quality. Keep it organized and manageable. Always make sure that your subscribers are happy. This will be very profitable for you in the long run if everything is done right.
Copyright 2007 Donald Mckenzie Jr
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Response to: The Golden Age of Digital Marketing - 23 July 2008
By: Ray | 25-07-2008
89N The Golden Age of Digital Marketing - 23 July 2008
It was with much interest that I read the report on the Netimperative Directors? Dinner discussing the golden age of digital marketing.
I completely agree that the marketing profession faces many challenges in its ambition to be taken seriously at the highest levels of business. As the various speakers highlighted, one of the key challenges is the perception of what marketing is.
Recent research carried out for The Chartered Institute of Marketing by Ipsos MORI revealed that 73 per cent of working marketers surveyed believed there was a large gap between the reality of what marketing does and how it is seen by other parts of the business.
Until marketing is recognised as a key driver of value in organisations, it will struggle to gain the respect of other professional business colleagues. However, marketing must earn that respect.
As highlighted by several speakers, marketers must reach out to colleagues in other functions and those at a senior level, and communicate clearly with them the value they create for the organisation, in terms they understand ? which in boardrooms is predominantly financial.
The Institute continues to promote the profession and attempt to change attitudes towards marketing in the wider business community. It has established links with various government departments to promote professional marketing, and has developed professional marketing standards that employers can benchmark their employees against.
The drive towards proper recognition and respect for the vital role marketing has to play in today?s organisations has to start with greater accountability and clearly demonstrating the value marketers create.
I am in no doubt that digital marketing, with its greater measurability, will be in the vanguard of marketers? increasing acceptance at the top table.
Ray Jones
The Chartered Institute of Marketing
25 July 2008
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