 |
How to Build a Thousand Name Mailing List
Author: Mark Albertson  | Posted: 29-01-2008 | Comments: 0 | Views: 3 | Rating: (50)  (?) 
 Copyright (c) 2008 Mark Albertson
I recently went to the movies, and they were showing slides prior to the movie advertising various businesses. One of the slides was an advertisement to advertise on the slide show. It said simply, "without advertising something bad happens .... nothing!" Having coached people in business for many years, I'm often astounded at the fact that so few people budget anything substantial for advertising and marketing. The focus is always on fixtures, furnishings, inventory and such, and by the time that's all done, there just isn't anything left for advertising. But the business owner rationalizes this by thinking that they have such a beautiful store, such wonderful products or services, such great staff that people will somehow just know about their store and will want to shop there.
This is even more true for people who have virtual businesses on the internet. They put their money into a wonderful website, and then they just expect people will find them and buy their products or services. Recent estimates are that there are almost 30 billion websites on the internet today. Consequently, the odds of anyone finding your site just by putting it on the internet are about the same as finding intelligent life on Mars. So, in order to get visitors to your site, and more importantly, to buy your product or service, you have to find a way to get their attention. Once visitors make it to your site, your job still isn't done. You have to turn them into customers. Very few of your visitors will purchase from you on their first visit. So the real catch is to get them to come back. In order to do this, you need to get them to give you their contact information to add to your list. Once you have a list, then you can contact your visitors and here is where you really have the opportunity to turn them into customers. We'll talk in future articles about how to build visitors into customers, but today, let's focus on getting them to visit your site for the first time.
Currently, people who advise business owners on increasing traffic tend to focus on five key areas. In future articles, we'll hone in on each of these areas in great detail. Here is an overview of the four key areas.
1. Search Engine Optimization. The first and most basic tool to get people to notice your site is what is known as search engine optimization, or SEO. SEO is the art of making your website receive good ranking on the search engines. So, when people use Google or Yahoo or MSN or any of the other search engines, your website is in a high ranking. The general rule here is that if you can get in the top 5 or 10 websites listed on a search engine search, you'll get a good percentage of the people searching that term to click on your link. There are a great number of tasks involved in search engine ranking, and you don't have to be an expert at HTML or web development to get a good ranking. In future articles, we'll discuss some of the basics of SEO. In the meantime, if you would like to have some links to resources to teach yourself SEO, write me or visit my website.
2. Marketing Co-ops. Over the last few years, a number of marketing co-ops have come into existence. Like any other co-op, the idea is that a large number of people combine resources to purchase goods at a discount. The good marketing co-ops will get you a piece of the marketing action for less that it would cost you to do all of the marketing, and the co-op directors do a great deal of the work for you. Keep in mind that all co-ops are not the same. Some are much much better than others. Do some research before you buy.
3. Pay Per Click (PPC) services. Even with great search engine optimization, it's tough to get noticed above the crowd, particularly if you are marketing a product or service that there are lots of other people trying to sell along with you. All of the major search engines have PPC services in which you can purchase advertising on their website, and you pay when someone clicks on your link. Most allow you to budget how much you'll spend per month, and to bid on clicks, which means the more you're willing to pay, the higher placement the ad will get. PPC services, while criticized by many, when done properly can be the best of all marketing. Paying 50 cents or a dollar for a click might be expensive, but you have to calculate that in terms of what the profit will be for purchases from your site. Much like SEO the art of picking proper key words, picking proper search engines and budgeting properly is an art, but one that can be learned.
4. Traditional advertising (non-internet). Don't overlook the possibility of using more traditional advertising methods to get visitors. As expensive as PPC can be, advertising in newspapers, magazines, direct mail, radio, and other forms of more traditional advertising can have a big pay offs. 5. Paying for visitors. There are services that promises to send visitors to your site. Many of these are coupled with advertising co-ops. Many of these, while they live up to their promises of sending visitors to your site, often send untargeted visitors, and result in very low conversion to customers. This isn't true of all programs, but you must be very careful.
However you plan to market your products or services, you must be systematic and skilled. Plan to put a great deal of your first year's budget toward advertising just as though you were starting a brick and mortar business. Internet businesses are no different than any other kind of business. Without advertising something bad happens for business people ....nothing.
Rate this Article:
Current: 0 / 5 stars - 0 vote(s).
Article Source: http://www.articlesbase.com/internet-articles/how-to-build-a-thousand-name-mailing-list-318812.html
About the Author:Mark Albertson is a nationally known business coach, author, speaker and business attorney. Mark is also a radio personality in the Seattle area, hosting KVI talk radio's "Minding Your Business" show. Mark coaches people interested in starting business as well as established entrepreneurs. For Three FREE Ebooks on internet success, more articles and an informative blog click here ==> http://www.u2b-rich.com <==
|
Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free! |
|
Related Articles
The Five Rules of Business Success
By: Mark Albertson | 02/01/2008 | Internet
90% of businesses fail in the first three years. There are some common mistakes people make that contribute to the failure of their businesses. This article addresses the top five reasons and how to avoid them.
Here it Is: the Simple Secret to Marketing your Internet Business
By: Mark Albertson | 11/02/2008 | Internet
Many people who have internet businesses assume that the only way to marketing their online business is through the internet. If you have an online business, I'm sure, just like me, every day you receive emails from the internet "guru's" showing you new ways to build your list. Here's the truth about internet advertising.
Trust Me! Hype and Internet Business Opportunities
By: Mark Albertson | 04/01/2008 | Internet
The great question of our times is, "how to I make money on the internet?" A quick search of "internet business" reveals most hundreds of thousands of websites devoted to one thing: Hype. This article discusses the realities of making money online.
The One Thing you Must Do to Succeed at your Home Business
By: Mark Albertson | 25/01/2008 | Internet
When so many businesses fail today, many wonder what is the secret to success in a home based business. Mark Albertson, noted author and business coach explains his theory why so many home businesses fail.
MLM - Network Marketing Companies - are They a Scam?
By: Brian Jones | 27/06/2008 | Internet
Do you believe all MLM - Network Marketing companies are a scam? Can you make money? Are 6 figure incomes possible? You decide...
Why You Need Multiple Steams of Income in Your Home Business
By: Bob and Cindy Floyd | 16/06/2008 | Internet
Every home business plan should incorporate a method for multiple streams of income. Why, because without a plan how do you know where you are going? This article will give you a few ideas on how to build a sustainable online business.
Target Marketing your Home Based Business
By: George Collins | 11/02/2008 | Internet
Now when you are target marketing in your home based business, one of the best things that you can do is test, test and tweak. Well, how do you test. You do not create a marketing piece and go out and start spending a thousand dollars a day or a thousand dollars a week on your advertising.
How Your Home Business Keeps You Healthy
By: Bob and Cindy Floyd | 07/03/2008 | Internet
Working from home has benefits to your health. Not having to breathe cold and flu germs from your cubicle partner can get you through the flu season healthier and wealthier. Staying healthy makes keeps you focused and more productive which means profits to your bottom line.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Pls. answer..
By: bardy | 30-07-2008
what is kantian ethics thought?
How do I find out if an on line business is ...
By: Melodie | 22-07-2008
how do I find out if an on line business is legitimate. I am thinking of investing in a company called Wealth Masters International, but can not seem to find any information on them
2X 1 Coaching Program -Are They Worth It
By: Robert | 17-07-2008
Are They Worth It
The Best Kind Of Online Business ???
By: johnaydan | 09-07-2008
Hi Guys,I am planning to get into home business, and have conducted some small groundwork... I just wanted to know that which kind of online business opportunity is the best business right now??_________________________Proven Online Home Business Opportunity...
Ez20Now-TurboCharged
By: Stephen | 30-06-2008
I'm looking into purchasing the product Ez20now-TurboCharged at www.mybestoffer.us/ez20now . Has anyone ever bought this and does it make them money? I see they only charge $20.00 for the product and it makes me a little skeptical of what you really get.
Family Business as a Job
By: MarilynBB | 21-06-2008
Would you like to work in a business run by one of your family members? Why or why not?
Q&A Powered by: 
Latest Internet Articles
Paid Surveys: Basics And Tips
By: James Gunaseelan | 05/09/2008
Online paid surveys are basically market research, and they are being used more and more in the modern day. It's gotten simpler in the previous years for the average person to earn some bucks online. Special skills and a college/university degree are not necessarily required. The only basic things called...
All You Need To Know About Free Stuff After Mail In Rebate
By: James Gunaseelan | 05/09/2008
Everyone wants a free lunch, and surely with the marketing strategies these days it is definitely possible. So what is mail in rebate? A rebate is basically a kind of sales promotion utilized mainly as supplements or incentives to product sales. The most common type of rebate is the mail...
Your Guide On How To Get Free Samples
By: James Gunaseelan | 05/09/2008
These days competition is tough especially among companies that sell consumer products. For nearly all items out in the market, there are numerous kinds of brands that manufacture it. In this case, companies face a lot of competition. On the other hand, consumers are either seeing it as a good...
Make Money With Niche Websites
By: Alison Wood | 05/09/2008
If you want to make money with niche websites then you will find that a powerful piece of software that has just been released will be ideal for you. This software, EZ Niche Builder can help you quickly and easily build and deploy hundreds of sites in any niche. Let's...
Why Article Writing Should be a Major Component of Your Internet Business
By: Westly Lager | 05/09/2008
Learn how articles can play a huge part in your internet business.
Top Home Businesses: How to Pick an Affiliate Marketing Programme
By: Mike Muir | 04/09/2008
We discuss some selection criteria to assist you in selecting an Affiliate Marketing programme
Get Back in Control of Your Life With a Home Based Internet Business
By: David Hurley | 04/09/2008
Many people would like to have more control over their lives. A home based Internet business offers many people the chance to get back in control. Here is some advice to get you on the right track for Internet marketing success.
5 Blogging Tips Every Blogger Should Know
By: Cory Threlfall | 04/09/2008
Blogging is a great way to earn a living and get your views out there on the World Wide Web. No matter whether you are blogging in order to make a living or simply want to express your opinion on a subject near and dear to your heart, there are 5 blogging tips which every blogger should know and follow in order to make your blog a complete success.
More from Mark Albertson
The Importance of Special Needs Planning
By: Mark Albertson | 20/02/2008 | Law
Families with special needs children have unique financial and estate planning issues. This article reviews some basics that parents should know.
Here it Is: the Simple Secret to Marketing your Internet Business
By: Mark Albertson | 11/02/2008 | Internet
Many people who have internet businesses assume that the only way to marketing their online business is through the internet. If you have an online business, I'm sure, just like me, every day you receive emails from the internet "guru's" showing you new ways to build your list. Here's the truth about internet advertising.
The One Thing you Must Do to Succeed at your Home Business
By: Mark Albertson | 25/01/2008 | Internet
When so many businesses fail today, many wonder what is the secret to success in a home based business. Mark Albertson, noted author and business coach explains his theory why so many home businesses fail.
Using Hypnosis for Weight Loss
By: Mark Albertson | 24/01/2008 | Health
The challenge of losing weight can be greatly reduced through the use of clinical hypnosis, which has been shown to be very effective in helping people to lose weight.
Let's Cut the Hype: What Does it Really Take to Make Money on the Internet?
By: Mark Albertson | 16/01/2008 | Business
The websites abound. The pop-ups pop all around us. Pictures of thousands made by internet "guru's" ... and, oh, by the way, you can too, if you just purchase their information and follow it to the "T". It's as easy as that, isn't it?
Starting a Successful Home Based Business: How to Make the First Steps Without Tripping
By: Mark Albertson | 09/01/2008 | Internet
While many of the one million people who will start businesses in the US this year will give up, go bankrupt and go back to the employee life, the statistics confirm that most of those people will find new satisfaction, a good living, and a path of pursuing their heart's desire.
The Twelve Traits of Successful Entrepreneurs
By: Mark Albertson | 08/01/2008 | Internet
Are entrepreneurs born or made? There are some very important common traits that entrepreneurs have. Read this engaging article to see how your measure up.
Trust Me! Hype and Internet Business Opportunities
By: Mark Albertson | 04/01/2008 | Internet
The great question of our times is, "how to I make money on the internet?" A quick search of "internet business" reveals most hundreds of thousands of websites devoted to one thing: Hype. This article discusses the realities of making money online.
|
|
Internet 
