Broadcast your business using podcasts! A podcast is a collection of digital media files that is distributed over the internet using syndication feeds for playback. The content is downloaded by users into multiple programs to be viewed on their home computer or portable media device. Youtube has set the precedent for this medium, with nearly 200 million hits per day. The podcast phenomenon has spread worldwide offering businesses the ability to broadcast any idea, and further opportunities to professionally record full segment commercials as marketing tools.
Podcasts can be used for a variety of business needs
* Educational broadcasts or tutorials
* New product releases
* Product demonstrations
* Seminars and training sessions
* Internal communications within a company or organization
* Interviews or news feeds
* Company brand introductions
* Commentaries
* A free deliverable for potential customers
Why are podcasts effective?
When podcasts are used to communicate internally within a company, they can be used as a training session for employees or to provide corporate updates. When they are used on a company website, they can be used to launch new products as a mini-commercial. Product demonstrations can be used to build customer relationships, as customer can opt for an RSS feed that would allow customers to receive information automatically, versus having to regularly visit the company website. Podcasts are often less expensive than traditional advertising, creating an even playing field for large and small companies to advertise online. They can be created professionally or with software tools on your home computer. The media can also be replayed by viewers and forwarded, creating viral marketing potential.
How do you implement?
Step 1: Create an audio file using audio recording software
Audio recording software allows users to record audio files and provides the user a format that is easy to use and easy to implement. Some software to consider would be: Mixcraft, Text Aloud and Replay Audio.
Step 2: Add the audio file to an RSS feed
Start with your RSS feed provider and enter a title for your podcast along with a description of the audio files. You will need to enter the URL that is associated with the feed (often your company home page) and enter the file that contains the audio content, the size of the file and the format. Once you have entered all of the required information, you need to save the FTP file to your server to prepare for its launch.
Step 3: Market your podcast
There are multiple sites that accept podcast submissions, including podcasting station, podcast alley, podcast.net and pocketcasting. Be sure to research each podcast site to determine whether your podcast will meet the submission requirements before submitting it. Your podcast should also be marketed on your website using an RSS feed tool and as a link within your e-zines, e-books or as a link within your article or blog postings.
Podcasting is an inexpensive marketing tool for your business and can be used across many business functions to increase business revenues. And it's an excellent way to reach a new audience and drive massive traffic to your websites.
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Frequently Asked Questions
Tricia Walsh-Smith on YouTube
By: womannotagirl | 16-04-2008
Is Tricia Walsh-Smith crazy? Or is she saying what so many women would like to say about their ex- husbands or boyfriends?
I'm Looking For Anime Podcasts
By: Mr. Barber | 31-03-2008
xcen > itWhere can I easily view an online video of anime series reviews. Not just one series review at a time; I want an overview of tons of anime per podcast. Well maybe at least a few different series. I dont have time to watch an hour review of each series. Lots of example clips, so I can get a full understanding of what is out there. I hope someone knows of a good podcast to continually watch. I looked on youtube for anime review and maybe I didn't look right because there are a lot of reviews of certain series but I dont need anything THAT indepth. I want to know the basics of each series, thats all, maybe a little clip from each one.Thank you all in advance. I've fallen in love with Yedda. :)In the meanwhile, I'm going to go look over the many video websites in search of "Best Anime", "Top Anime", and "Anime Review". I hope those search terms might bring up a good podcast.
Open source platform for podcasting
By: boazbinnun | 25-03-2008
I am looking for open source platform for distributing educational podcasts.The platform should enable uploading podcast with attributes and comminity featuresThanks
Is there a Video Surveillance system that I can ...
By: nirvanastyle | 21-03-2008
Is there a Video Surveillance system that I can install at my home or business and can view from anywhere in the world?
Amazing accident due to sewer geyser and rain
By: Lior Haner | 06-01-2008
A friend just sent me this video: What happened there? Where did all the water come from? Is this real?
Creating a Podcast...
By: Shuchita R. | 21-12-2007
Creating a Podcast...I have been able to record a lesson in MP3 format using Audacity software. How can this recording be converted to a podcast that can be downloaded on an ipod/MP3 player?Thanks,S.R
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