How to Use Your Ezine Thank You Page to Create a One Time Offer

<h1>How to Use Your Ezine Thank You Page to Create a One Time Offer</h1>Author: <a title="Donna Gunter" href="http://www.articlesbase.com/authors/donna-gunter/15933.htm">Donna Gunter</a> Copyright (c) 2009 <A href="http://onlinebizu.com/">OnlineBizU.com</A>Many times, when you sign up for a free giveaway or purchase an item, you are taken to an OTO (One Time Offer) page, where you'll be given the opportunity to purchase a "never to be seen again, one time offer," which is a product that has been discounted for one time only during this one particular transaction. In this transaction scenario, you have two choices: either buy the product now at the special discounted price, or continue on without buying the product and lose access to the special pricing opportunity. However, you can usually buy the product later, but at a higher price.Normally, these types of offers drive me crazy because there are usually 3-4 "one time offers" bundled together. When you decline one, another one pops up. Sometimes it feels as though the one time offers will never end! However, after watching several videos recently as veteran Internet marketers touted the benefits of the OTO, I wondered if I might be able to use these in my business without being slimy.Here's how I decided to implement this strategy:1. Determine the offer. One "one time offer" is quite sufficient for my needs at this point, so I looked through my inventory of products and made a decision on what to offer as a one time unique deal.2. Name the price. Your OTO needs to offer enough of a price reduction to make it truly attractive to your prospect. In many cases, that means a savings of 40-60% off of the regular pricing.3. Outline the order of the offer. In many cases, the OTO is attached to another purchase. You'll need to determine if your shopping cart can be configured to handle such an offer. In my case, the most natural place for this one time offer is on my ezine subscription thank you page. I have 2 thank you pages created when someone subscribes to my ezine. The first gives instructions on how to opt into the list. The second, called a "confirmation success page," gives the visitor access to my free giveaway, or client attraction device, once the visitor has confirmed her email address and opted into my list. For simplicity, I decided to keep my confirmation success page intact, and tie the OTO to my opt-in thank you page.4. Craft your copy. On your ezine thank you page, give your subscriber instructions on how to get on your list, and below, create your OTO that fully describes what you have available, why it's a great deal, and the special price that you're offering. I also use some OTO graphics that I purchased inexpensively to help me get the message across. Be sure that you give your prospect the option of opting out of this offer.5. Test your conversions. You can test your conversions in many ways -- by changing headlines, graphics, or even at the point you are making the offer. For me, the conversion calculation was pretty simple -- was it making me sales? I don't have the figures yet, as I've just started this process, but I'll keep you updated on how I do.How much money are you leaving on the table by not using one time offers? Give it a shot,and test to see if it increases your sales. About the Author: Online Business Coach and Internet Marketing Strategist Donna Gunter helps baby boomers create profitable online businesses that they love. Would you like to learn the specific <a href="http://www.turbochargeyouronlinemarketing.com">Internet marketing strategies</a> that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==> <a href="http://www.Turbochargeyouronlinemarketing.com">TurbochargeYourOnlineMarketing.com</a>Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/internet-articles/how-to-use-your-ezine-thank-you-page-to-create-a-one-time-offer-1274310.html" title="How to Use Your Ezine Thank You Page to Create a One Time Offer">How to Use Your Ezine Thank You Page to Create a One Time Offer</a>

Many times, when you sign up for a free giveaway or purchase an item, you are taken to an OTO (One Time Offer) page, where you'll be given the opportunity to purchase a "never to be seen again, one time offer," which is a product that has been discounted for one time only during this one particular transaction. In this transaction scenario, you have two choices: either buy the product now at the special discounted price, or continue on without buying the product and lose access to the special pricing opportunity. However, you can usually buy the product later, but at a higher price.

Normally, these types of offers drive me crazy because there are usually 3-4 "one time offers" bundled together. When you decline one, another one pops up. Sometimes it feels as though the one time offers will never end! However, after watching several videos recently as veteran Internet marketers touted the benefits of the OTO, I wondered if I might be able to use these in my business without being slimy.

Here's how I decided to implement this strategy:

1. Determine the offer. One "one time offer" is quite sufficient for my needs at this point, so I looked through my inventory of products and made a decision on what to offer as a one time unique deal.

2. Name the price. Your OTO needs to offer enough of a price reduction to make it truly attractive to your prospect. In many cases, that means a savings of 40-60% off of the regular pricing.

3. Outline the order of the offer. In many cases, the OTO is attached to another purchase. You'll need to determine if your shopping cart can be configured to handle such an offer. In my case, the most natural place for this one time offer is on my ezine subscription thank you page. I have 2 thank you pages created when someone subscribes to my ezine. The first gives instructions on how to opt into the list. The second, called a "confirmation success page," gives the visitor access to my free giveaway, or client attraction device, once the visitor has confirmed her email address and opted into my list. For simplicity, I decided to keep my confirmation success page intact, and tie the OTO to my opt-in thank you page.

4. Craft your copy. On your ezine thank you page, give your subscriber instructions on how to get on your list, and below, create your OTO that fully describes what you have available, why it's a great deal, and the special price that you're offering. I also use some OTO graphics that I purchased inexpensively to help me get the message across. Be sure that you give your prospect the option of opting out of this offer.

5. Test your conversions. You can test your conversions in many ways -- by changing headlines, graphics, or even at the point you are making the offer. For me, the conversion calculation was pretty simple -- was it making me sales? I don't have the figures yet, as I've just started this process, but I'll keep you updated on how I do.

How much money are you leaving on the table by not using one time offers? Give it a shot,and test to see if it increases your sales.

Online Business Coach and Internet Marketing Strategist Donna Gunter helps baby boomers create profitable online businesses that they love. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==> TurbochargeYourOnlineMarketing.com

Rate this Article:

0 / 5 stars - 0 vote(s)

Re-Publish

Article Source: http://www.articlesbase.com/internet-articles/how-to-use-your-ezine-thank-you-page-to-create-a-one-time-offer-1274310.html

Article Tags: one time offer, upsell, bundled offer, ezine subscription, donna gunter, onlinebizu.com, get more clients online

Related Videos
Related Articles
Ask / Related Q&A

Play

BlazBlue: Calamity Trigger Review

Play

Short Sale Offer Tips

Play

How to Use an IT Support Contract to Avoid Prepaid-Time-Block Dead-Ends

Play

How to Massage Your Baby

Play

Travel Bytes New York - Where to Sleep

Latest Internet Articles
More from Donna Gunter

Top Search Engine Optimization Rules That You Should Remember

By: Blake Evans | 06/12/2009
If you have a website of your own, you would want it to be viewed by as many people as possible. The Internet has such an influence that people all over the world rely on it for any information on any subject. Needless to say, there are too many websites...

Tips to Increase Your Rankings and Traffic

By: Blake Evans | 06/12/2009
In this article, we will tell you about the ways to get a good ranking for your website and a continuous flow of traffic. Go through the points given below: Firstly, you should create a website which has meaningful content which offers useful products and services. Include the main keywords in the...

What is Link Bait and How to Use It

By: Blake Evans | 06/12/2009
The virtual world is flooded with websites talking about anything and everything possible. Making it big in this world is not easy. Even if you have a winner website, it may just pass unnoticed by the surfers. Getting links to your website is another tricky task. And, if you don't...

5 Tips For Designing Great Websites

By: Aron Singleton | 06/12/2009
While the design layout and desired goals of nearly every web site are different, there are some common elements that go into creating a great web site that will appeal to your visitors and the spider-bots of search engines willing to index your pages. 1. Be descriptive with page titles and on-page section headings. Your web site's main page should never be titled "Home". Use titles that describe exactly what the page or site is about so that the search engines and humans who see yo...

A Review Of The Efusjon Network Marketing Business Opportunity

By: Steve Lauri | 06/12/2009
Network marketing companies are becoming more popular these days with people that want to start their own home business. One company that you need to know about is Efusjon. This is a network marketing company that offers a RAW energy drink, plus a business opportunity for anyone that is interested in selling their beverage for them. Learn more about this business opportunity review now.

How To Create A Avatar In 3 Simple Steps

By: Sam T. Johnson | 06/12/2009
Creating you personal avatar can be easy. Use my recomended Avatar creation software to make it simple and fun.

One Home Income Opportunity You May Not Have Considered

By: Suzanne E Morrison | 06/12/2009
If you are researching opportunities to make money at home you have probably come across various opportunities. One home income opportunity that you may not have thought of is building an Internet business as a network marketer.

How to Become Your Industry's Leading Expert in 30 Days

By: Donna Gunter | 06/12/2009
Many solo service professionals wonder how they will ever become known in their industry. How do you create trust and authenticity with your target market and be seen as a real, true expert rather than as a sham? One of the easiest and quickest ways to do this is by interviewing experts in your industry. Here are the 10 steps you can follow to help you become your industry's leading expert in 30 days by conducting expert interviews:

How to Become Your Industry's Leading Expert in 30 Days

By: Donna Gunter | 06/12/2009 | Internet
Many solo service professionals wonder how they will ever become known in their industry. How do you create trust and authenticity with your target market and be seen as a real, true expert rather than as a sham? One of the easiest and quickest ways to do this is by interviewing experts in your industry. Here are the 10 steps you can follow to help you become your industry's leading expert in 30 days by conducting expert interviews:

15 Powerful Ways to Promote Your Teleclass

By: Donna Gunter | 04/12/2009 | Internet
Teleclasses provide a platform for online service business owners to connect virtually with prospects around the world via a teleconference bridge line and share information with them. Many service professionals use paid or free teleseminars to grow their lists, establish their expertise, and deliver training and coaching programs. Here are 15 ways for you to promote your upcoming teleclass:

5 Secrets to Turbocharging Your Online Business with a Telesummit, Today!

By: Donna Gunter | 03/12/2009 | Internet
A telesummit is a virtual online conference that offers a line-up of varied speakers over a period of time. The telesummit is usually organized by a theme or for a particular target market. The free "live" telesummit model is the one that I thinks offers the most possiblity for helping accelerate your business growth. Here are 5 secrets to turcharging your online business with a telesummit:

Ethical Bribes: 10 Most Effective Client Attraction Device Giveaways

By: Donna Gunter | 09/11/2009 | Internet
One of the quickest ways to build your email marketing list is by creating an ethical bribe, or a client attraction device. This free giveaway serves to entice visitors to your site to sign up for your email list because they want to access your solution to their problem proffered in your email list opt-in box. Here are 10 ideas that you can use to package your information into a valuable ethical bribe for your web site:

Business Planning: 4 Steps to Creating Your Online Business Model Blueprint

By: Donna Gunter | 20/10/2009 | Internet
Your business model doesn't have to be at all complex, but should provide the guiding force for all that you do, like guiding you to the opportunities to accept, the joint ventures and strategic alliances to pursue, and the new ideas you should retain and develop. Here's are the 4 steps I'm following as I redesign the blueprint for my online business model:

7 Reasons Why an Online Business is the PERFECT Business for Introverts

By: Donna Gunter | 02/10/2009 | Internet
Introverts often take a beating in regular employment, as by-and-large they are an outnumbered minority. In many cases, entrepreneurship is the way that introverts choose to make a living, and the structure of how an online business is run offers some key advantages for introverts. Here are 7 reasons why an online business may be ideal for you:

How to Use Your Ezine Thank You Page to Create a One Time Offer

By: Donna Gunter | 27/09/2009 | Internet
Many times, when you sign up for a free giveaway or purchase an item, you are taken to an OTO (One Time Offer) page, where you'll be given the opportunity to purchase a "never to be seen again, one time offer," which is a product that has been discounted for one time only during this one particular transaction. Here's how I decided to implement this strategy:

Twitter Marketing: How to be Follow-Worthy on Twitter

By: Donna Gunter | 24/09/2009 | Internet
"How do I get more followers on Twitter?" is a question I'm often asked. Paying someone to find followers for you isn't the answer. What works better is providing useful, helpful information to those who follow you. Do this long enough and word will spread about you and your number of followers will increase. Here are the 7 ways you can become follow-worthy on Twitter: