Internet Marketing: Press Release Primer, Part 2

The previous article described what a press release is, and why it can help your Internet marketing business. This time, let's talk bout how a press release is written.

As with any other form of advertising, your headline will be the most important part of your release, and let's face it... You're announcing some important event, but you're also advertising your business. And remember that your headline will be shown among many, many others. To get people to click on and read your release, it has to grab their eyeballs. Try to associate your announcement with something in the news. A pop culture reference generally works the best. You can surely find something to use at GoogleNews.com. Here's one we used to launch our Free list building CD promotion: "Stop Wasting Your Time with American Idol and Learn to Make a Living Online: Insider Marketing Experts Reveal Insider Secrets."

The next part of your release is important, as well--your subheadline or a short description of your event. For the example above, we used: "Internet marketing masters Tellman Knudson and Kyle Battis unleash their 'Insider Secrets' to creating massive profit-pulling lists in 90 days or less." Decide what your release is about and describe it in just a sentence or two.

Your story will be told in the next section--the main body. You're going to want to make the announcement and give the who, what, when, where, and why of the event, but it begins with a dateline, like this: July 28, 2007 Brattleboro, VT. Then immediately begin your story. If you're writing about an Internet marketing site launch, be sure to include the important information--who's opening it, what will the site be about, where is it located (URL), when is it going to open, and what's the purpose of the website? Sprinkle some quotes throughout the release, too. Even if you're a one-man show, be sure to quote yourself. Just be sure to keep the release in third person (he, she, it, his, hers, its, they, their, theirs) and don't write in first person (I, me, mine).

Another important consideration is keyword density. Be sure to use the keyword that you want your Internet marketing website to rank for to around a 2% density. It means that if you write a 500-word article, 10 of those words should be your keyword. If you use more than a 2% density, Google may penalize you for keyword stuffing, which brings more harm than good. Find out what your keyword density is easily by going to http://live-keyword-analysis.com and plugging in your release before uploading it to a directory.

In your "About the Company" section, be sure to provide particulars about your Internet marketing business. When was it opened, who owns it, what's its purpose? Just provide a short description in about three to five sentences.

The next section is your contact information. Be sure to give the name of your Internet marketing business again, a person's name to contact, their email address, telephone number, FAX, or any other information that will make it easier for people to contact you. Remember, media people and consumers will be reading this release and you want them to know how to find you for more information.

That pretty much wraps it up. If you follow this structure, you should have no trouble getting your release approved by the directory editors. Next time, let's talk about PRWeb and how it helps you to add more bells and whistles to get your release noticed and even more traffic to your Internet marketing site.