Internet Research Software: The Good of Giving it Away

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Some of the most common} web sites there are have gotten that way because they give stuff away for no cost.  A good case in point is YouTube.  While visitors to YouTube normally do not download the videos, they can see them for no cost as often as they wish and at no cost to them at all.  And the outcome is a web site that has enjoyed explosive traffic and made the YouTube creators very rich as a consequence.

No cost downloads bridges the gap between advertising to consumers where they are, which is what you do with email marketing or marketing to them where you are which is what you do on your web site.  When a consumer comes to your web site to see something exciting or to download the latest no cost give away you have to offer, they take that download to their own world.  That download becomes viral and it can be used to take new consumers back to the web site or to encourage them to make contact with you via email so you can expand your email mailing list as a consequence of one simple download.

Probably the reason tapping the natural instinct in customers to seek out something free from you is so successful is that it shifts the movement of marketing to the consumer who wants to come to you rather than you forcing yourself on the consumer.  In that way downloads can become a intelligent and natural way to get around email delivery problems as a consequence of over zealous spam filters.  By organizing downloads to tie in with email communications, you encourage customers to add your corporate email address to their preferential contacts list.  They will want to get your emails in the future so they can hear about the next download.

When you become trustworthy to give away desirable downloads to your regulars, the word of that activity will spread like wildfire through the user community.  You can encourage that recruitment energy by offering existing members of your online community additional no cost stuff if they pass an invitation email along to a friend.  By adding fuel to the fire of the download fever, you are using that natural energy of online customers to get things for no cost to expand your marketing base and resolve your email delivery problems all in one simple advertising step.

The funny thing about using downloads in this way is that the object you are giving away really doesn’t have to have a huge value to you in the first place.  It might be a digital ebook you own that long ago lost its advertising value as a sales item.  But by giving it away, it suddenly becomes hidden treasure to your customers.  You can also give away a something from your catalog of products on your shopping cart pages.  For the cost of one item, you will harvest a wealth of new consumers and generate web traffic and new sales that will more than pay for the promotion.

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