Is Blogging an Effective Means for Marketing Online?

Many of the very things that make blogging a 'natural' choice for affiliate promotions are what make blogging the wrong way to effectively market as an affiliate.

First of all, let's take on the very blogosphere itself. It's a crowded place. It is true that the blogosphere is filled with a variety of interests, and holds something for everyone, but in the midst of all that interest, it's increasingly hard to be found. Even the best, most prolific, and most dedicated bloggers take months and years to build a solid following. A blog is absolutely not the place to go for instant traffic.

The community aspect of blogging can be great, but couldn't it also be a bust? All that commenting and free-for-all outside commentary might work against you and discredit you. And you need to think about how valuable that following is. This will largely depend on your spectrum of product offerings. If you have a variety of products that a customer might want to come back for, or an upgradeable product suite, staying in touch with buyers could be a great thing. If your product is more of a one-time-only purchase, there's probably no recouping the time investment you will incur.

Content refreshment is one of the biggest recognized benefits of blogging. You can post quickly and easily everyday and thereby please those search engines and hungry blog-followers with new content. There's no denying that. But you need to think this through?how much can you come up with to say about your products? Can you keep your products upfront on a blog? How many times can you spin it? And what is most important to note, what happens when your well of topics dries up? Those search engines and readers will be waiting for more, and you'll be grasping for new post ideas.

It's easy to get a blog started and keep it running for a few months, but Big Shot kind of income demands that you construct a more long-term plan. Theoretically a blog is a long-term prospect, but without something new to say, one can only live so long.

The issue of being able to feature multiple products also needs to be tackled. This flies right in the face of the discussion we just had in the last chapter, doesn't it? By doing that, you're splitting apart your forces and taking the main focus away from your top-seeded efforts. You've created a marketplace of confusion, and you've made it hard to figure out what the right?simple?solution is.

We also need to talk about blogs from a structural standpoint. Unless you can build your own blog (and even if you can this is tough...), blogs and templates do not allow for a high level of flexibility. There is a basic structure, and it is very hard to add the buttons and features in the places you need them to be. Consider, too, that sometimes the structure and design you've worked so hard for may be impacted (rearranged) by the length and amount of your postings.

Now this may sound like we're completely anti-blogging for affiliate programs, but that's simply not the case. Let's wrap this discussion up by looking at how a blog might still be a useful tool.

To Sum it all Up...

Blogs are not horrible things. They are not the bane of the affiliate. But there is too much about a blog that makes it unmanageable as a sole selling agent for affiliate products.

To be clear, we are not entirely against blogging. There is a place for those who enjoy it, and a usefulness that can certainly boost affiliate sales. But that place is secondary to the structure we've already outlined here. As are the sales that you will generate through a blog.

The distance that you get from a blog, even given their many advantages, is not worth the your investment of time and effort put forth; not from the standpoint of your primary selling tool. Rather, you would be better off relegating a blog to a secondary feeder-source of traffic and revenue.

It takes much constant, dedicated work to be a successful blogger and to maintain a blog consistently in the way that will net these benefits for you. Blogging is a lot of hard work?and it never ends, or your income stream will. And plain and simply, that's just not what being a Big Shot affiliate is about. Being called a "Big Shot" affiliate marketer is not about working hard for your money, it's about working moderately hard for a few weeks, and then riding the coattails of your success. It's about minimum maintenance. And a blog is not that. Blogging is a way to make some money as an affiliate, but it's not the Big Shot way.

In conclusion, if you enjoy blogging, go for it! But don't make it the focus of your affiliate marketing plan.