Copyright (c) 2007 Richard van Beek
Please be honest with yourself, when I ask you this question. When you started your own home based business, was that because you found great benefits of the product and/or service or were you fascinated with the opportunity that came along to make some extra money into your pocket?
What do you think, are there more people starting a home based business looking for extra money, because the compensation plan and the opportunity is something that they have to take advantage of, or are there more people who are so excited about the benefits of that product and/or service that they want to know more about the business behind the product and/or service?
Which of those people would you prefer in your business? The ones who follow opportunities or the ones who have benefits of the product and/or service? I think you know the answer.
If you want to start your own home based business, you first have to figure out what the products or services are. If it's health and wellness, use it first for a couple of months. If it's a marketing product, learn all the features they provide. Don't look yet at the compensation plan or other opportunity materials. I know it is hard, because you know you can earn a lot of money with this product and/or service.
There are a couple of reasons why you have to do this in this particular way:
1. You MUST position yourself as the expert of your product and/or service. You can only do this by experience and knowledge.
2. Then, you can master prospecting one on one on a cold targeted lead.
3. Then, you can master closing one on one.
4. Then, you can make your own presentation about the product and/or service.
5. Then, you can teach others in your downline to master step 1,2 and 3.
When you start marketing your product and/or service, begin with the telephone. It is the most cheapest way, and the best training feature in the whole wide world. After you make some money with the phone, you continue with advanced marketing techniques.
95% of the people in networkmarketing fail, because they don't lead with the product and/or service, but with the opportunity. And believe me, a lot of opportunity-based companies are starting every day.
Ok, you started your home-based business and you are leading with the product and/or service. You are really enthousiastic and excited about the whole concept, you just want to talk to everyone. Everybody around you have been so many times recruited by you and now they're sick and tired of all your talking about your new opportunity. As long as you don't want to sit at the picknick table outside with kids under 15 (they don't have wallets yet so you are not a threat to them), you have to know how to market your product and/or service.
There is only thing what you have to do as a marketer. Find the people in the desert who are DYING to get some water. Not just a little bit thirsty, send them back in the desert until they too are dying from thirst. Look for people who have a Need, Want or Desire for whatever you market. And there are plenty of them, no matter what you are marketing.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Reasons to Shop through Shop to Earn
By: bwritr | 14-07-2008
What is the advantage of shopping through someone else's Shop to Earn web portal? For example, if someone who shops online anyway did not want to own a website or otherwise invest in Shop to Earn, what would motivate them to shop through my site rather than just shop as they do now?
How many people are involved with Multi level ...
By: B | 11-06-2008
How many people are involved with Multi level marketing?
Can i get paid for online surveys without spendind ...
By: DAMS | 12-04-2008
can i get paid for online surveys without spendind ANY money to quailfy to get paid
Good article but I was hoping to get some ...
By: smartipants | 09-04-2008
Good article but I was hoping to get some technical step-by-step info about how to create a lead capture page. Is a lead page just a web page with data entry fields?? Can you refer me to a site that provides all the technical details?? That would be great. Thanks and keep sharing your knowledge!
I found your page through someone who visited ...
By: runningman72 | 29-11-2007
I found your page through someone who visited http://www.findcash.tk so should I signup?
How can i pay $150 as iam an INDIAN, and one more ...
By: ramakrishnak31 | 15-10-2007
how can i pay $150 as iam an INDIAN, and one more important thing is HOW CAN I GET PAID.
Q&A Powered by:
Latest Internet Articles
Use Blogs to Increase Website Traffic
By: Adam Maxwell | 24/07/2008
It's often said that using a blog is a great way to increase website traffic, and there's a reason it's often said - it's true! However, it's also possible to use other people's blogs to get more traffic, and here are three ways...
The first way is to leave comments on...
Is it Worth Paying For Traffic?
By: Adam Maxwell | 24/07/2008
There are so many different ways of generating traffic that some people get overwhelmed by the choices, and get tempted by paying for traffic, but is this increased traffic worth the price..?
It may not sound very helpful to say 'sometimes', but in truth there are a lot of variables.
It depends...
E-book Mania Can be Easy Profits for You
By: Bob and Cindy Floyd | 24/07/2008
Many online home businesses are created by the sale of a simple e-book. The popularity of the e-book has increased in the "I want it now" society that is in love with the idea of getting their desired information immediately. Not have to wait for something to be shipped to you is quickly becoming the desire method for most internet information shoppers.
Benefits of Article Marketing- #4 Social Bookmarking and Blogging
By: Jeff Schuman | 24/07/2008
No article marketing discussion today can leave out blogging and social bookmarking. You can benefit both from increased traffic and search engine bait from bookmarking your articles to relevant social directories.
Free Ways to Identify a Profitable Market Niche
By: Martin Malden | 24/07/2008
3 steps you can undertake, easily and without spending any money, to identify a profitable market niche for your Internet or Affiliate Marketing business.
Can You Cheat the Search Engines to Get More Website Traffic?
By: Adam Maxwell | 24/07/2008
The idea of cheating search engines for more web traffic is as old as the search engines themselves.
No surprise there, but it's worth looking at how and why people do it, to see if it's worth the effort...
When search engines go about ranking how they display their search results, they...
Go Offline to Increase Website Traffic
By: Adam Maxwell | 24/07/2008
That may sound contradictory, to go offline when you want to increase website traffic, because surely you want to always be online to promote website business, right..?
Wrong.
Of course you would love to have a flood of traffic coming to your site from online generation, and this is obviously never to...
How to Start and Expand Your Personal Network
By: Phil Evans | 24/07/2008
This is about discovering and using the most important of all the basic network marketing strategies. If you know anything about network marketing you know that the success of your business falls solely on only one network marketing strategy: Prospecting.
Internet 
