There are certainly a few different ways to launch a new product. Some people have a solid strategy - others do not. This article looks at two simple ideas you can easily use for your next product launch.
Many of the secrets of successful behind-the-screen strategically timed marketing releases are not well known.
The best product launches always have hidden elements. For example the well known example of John Reese:
- John Reese banked one million dollars in one day.
Just how did he do this? He used several specific techniques to launch his product. One of the most critical techniques was using a checklist to implement each strategy one-by-one as the pre-launch rolled out. So using a checklist is important.
Secondly, his entire campaign ran on high octane WORDS. Social proof words and powerful testimonial words.Convincing words that drove a million dollars to his merchant account in one day.
What are Social Proof words?
Social proof words are, in simple terms, follow the leader words. trigger words can make specific community members respond to a suggestion: i.e. hobbyist, investors, etc. words that demonstrate understanding and community awareness.
According to The "Social Proof" technique made popular by Jeff Walker, creator of Product Launch Formula, "This One 'Hidden' Psychological Trigger Can Send Your Sales Through The Roof ... Ignoring It Could Be The Costliest Mistake Of Your Life."
Social Proof Words instil confidence. They create a comfort zone. "If others buy it then I should to" is what they say!" They inspire the response, "Yes, include me in your advance notice so I can BUY it as soon as it is available. I want to own it before others."
They also say, "They understand me. They know my needs. They make me feel important." When this occurs, they push the BUY NOW button.
What are Powerful Testimonial words?
Plain and simple, they are confirming words. Words that shout TRUTH. The ultimate proof is what other people say about your product - that they used it and it worked. Not just "Great Product" words, but words with depth, with meaning - This is what it does. This is how I used it. This is the result I received; believable words confirming the VALUE of your product.
Use testimonials to project confidence in your product. And, whenever possible, use quotes from an expert, or better yet, a celebrity endorsement. Words, the correct words used in the correct sequence, create a successful product launch. They direct traffic to your website and inspire the consumer to press the BUY NOW button.
So in summary, you need a checklist for your next product launch. That checklist should include social proof words that your audience associate with.
Proving how effective your product really is can be done with the inclusion of testimonials. The testimonial will remind your audience what the product does.
Follow the checklist and use social proof in your next product launch and watch your sales reach new heights!
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