Do you want to know what your name would be in elvish? Do you want to take a personality test online? Are you interested in downloading a podcast? Are there certain games you'd like to be able to play on the Internet?
If you answered yes to any of these questions then you have likely been a statistic on an online business owner's list building strategies.
If you are a business owner then you could learn from these sites. In each circumstance these websites have provided something either entertaining or informative to bring traffic to their site. They increase their lists by making sure the individual can only access the entertainment or education if they sign up to become a free member of the site.
In some cases these fun sites are recommended by users on forums and in emails. This further improves the potential of list building.
A common practice among the more successful 'fun' sites is to have that site completely separate from the primary site with list building efforts originating from the 'fun' site. In other words you use the fun site to market your business site. You can and should have links the cross-promote each site for maximum exposure.
Many times blog writers will find the fun sites and recommend them to their readers. Never underestimate the value of entertainment in marketing.
There are resources available to help you develop a humorous multi question quiz that can be designed to help visitors see how they may be viewed based on a purely amusing set of questions. These can be used for such diverse reasons as determining if an individual is a potential rock star, tennis player, writer or professional bowler. The emphasis of your quiz is limited only by your imagination.
The end result may be that the individual would gladly trade their contact information for the chance to take your quiz, try your game or download your information. Most online users count this a small payment for the privilege of being able to participate in something fun.
When you can get creative in marketing you may be able to dramatically improve your ability to build a list that finds the common ground that exists between your business and your potential customer.
I mentioned bowling earlier in this article. It could be that you sell bowling accessories and you want as many leads as possible. Could it hurt to develop a fun quiz that tries to help visitors to determine if they are addicted to bowling? As a premium for taking the fun and/or funny quiz (after sign up of course) you could provide a discount code for use on their first online order. This not only aids in list building, but also gives you the opportunity to gain an immediate return on your investment.
It can become easy to think of online marketing only in terms of Search Engine Optimization (SEO) or Pay Per Click (PPC) strategies. However, the truth is there are many creative ways to draw visitors to your site and encourage them to come back and spend some money.
Related Articles
List Building Logic
By: Scott Lindsay | 05/12/2007 | Internet
List building is a prime component of networking.
Networking is a prime component of ecommerce.
Ecommerce is a prime component of a home-based business.
Home-based businesses are a prime component in dream fulfillment.
Dream fulfillment if s primary component in experiencing life's purpose.
Life's purpose is a primary component in satisfaction.
If you follow a trail...
List Building - How Important Is It?
By: Scott Lindsay | 19/10/2007 | Internet
Sometimes I am asked questions that are brilliant in their simplicity. I consider them brilliant because they open a door to understanding that I may not have thought to explore or articulate before.
For instance I have always said that list building is an important concept in email marketing, but I...
List Building And Organic Choice
By: Scott Lindsay | 13/12/2007 | Internet
What if you were able to develop a much more efficient and targeted email marketing campaign simply based on your approach to list building?
I not only think it's possible, but I believe the end result may be a more satisfied group of customers and site visitors. Furthermore I will go...
List Building and Trusted Content
By: Scott Lindsay | 25/06/2008 | Internet
Many businesses are moving into strong list building goals by altering their strategy for free information distribution. This method asks the content seeker for what is presented as a fair and equitable exchange - information for information.
In real world terms what this means is that the online business will provide...
List Building - A Better Way To Grow
By: Scott Lindsay | 29/09/2007 | Internet
One of the keys to online business is effective list building. This may seem like a simple process, but for any business owner that has tried to develop a list they know that list building is a necessary, but difficult process.
One of the first knee-jerk reactions business owners may experience...
List Building And The County Fair
By: Scott Lindsay | 31/05/2007 | Internet
The country fair was bright and festive with just a hint of carnival atmosphere. Funnel cakes were available along with a delightful strawberry lemonade that could only be found at fairs. Of course there were turkey legs and corn on the cob. Little boys donned cowboy hats and little girls...
List Building - Trust Marketing
By: Scott Lindsay | 08/10/2007 | Internet
Email marketing is ranked as the second most effective means of bringing customers to your online store. The practice of buying or renting a third party email list may result in being blacklisted by email service providers because they often view this form of distribution as spam.
Perhaps you understand...
List Building, Little Black Books And A Really Big Chain
By: Scott Lindsay | 01/01/2008 | Internet
In the realm of once upon a time there was a term that was often used to describe a secret list of potential dates for the owner of the list. The term was 'a little black book'. The notion was picked up in movies, books and as a means of...
More from Scott Lindsay
Can A Business Help You Save for Retirement?
By: Scott Lindsay | 08/09/2008 | Home Business
Money making ideas are all about determining a goal and working to reach that goal. Your motivation doesn't have to be about retirement, but it should be something you deem worthy of hard work and the investment in time you will have in reaching your ultimate goals.
Money Making Ideas and the Interactive Video Game
By: Scott Lindsay | 08/09/2008 | Home Business
Moneymaking ideas are generally very personal and filled with passion. In the privacy of your own home you can run your idea through a video game simulator and make a determination as to the potential success of your idea before you hang out your proverbial shingle.
Who Put the Money in Moneymaking?
By: Scott Lindsay | 01/09/2008 | Finance
Today the art of making money has allowed many business owners to participate in acts of philanthropy. These individuals give out of a sense of either abundance or genuine charity to benefit others. By centralizing commerce to the exchange of currency much more can be accomplished.
Promote Your Website With Social Networking
By: Scott Lindsay | 01/09/2008 | Online Promotion
Can the use of a social network provide a means of site promotion? Are there any problems associated with the use of a social network? This article takes a look at the growing phenomenon of social networking and it's affect on ecommerce.
Podcasting is the New Radio
By: Scott Lindsay | 27/08/2008 | Internet
For many in the Millennium generation podcasting is the new broadcasting. For many who are under twenty-five there has never been a time when they did not have access to computers.
This generation perceives the interactive components of the Internet to be the focal point of media in the 21st century.
The...
Ecommerce For Making a Living
By: Scott Lindsay | 27/08/2008 | Internet
One of the primary advantages to an online business is the fact that when a customer orders a product you are virtually assured payment. In a cashless ecommerce environment you and your customer rely on electronic fund transfers as opposed to a check that may bounce or cash that could...
Making Money Beyond the Ruts of Mundane
By: Scott Lindsay | 25/08/2008 | Home Business
The pursuit of moneymaking ideas is the essence of entrepreneurialism and it is in so many ways the closest thing to being a pioneer in the 21st century. There are new areas of interest that you can explore and new business opportunities that may be a good fit for the adventurer within.
The Four Point Consumer Connection in Ecommerce
By: Scott Lindsay | 25/08/2008 | ECommerce
This article points to four primary point of connection between business owner and consumer in the vast and every growing landscape of cyberspace.
Internet 
