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List Building--top 5 Techniques for Massive Growth
Author: Sean Mize  | Posted: 08-10-2007 | Comments: 0 | Views: 3 | Rating: (52)  (?) 
The first aspect is growing a list, and all things being equal, the bigger the better. But when the focus is only on building a bigger list, it is easy to forget about responsiveness and allow just anyone to subscribe. When one builds a list just for the sake of the numbers, responsiveness often goes down.
The second aspect, of course, is responsiveness. A list must be developed from a source of buyers and then cultivated.
So it is important that you steer clear of list building via buying lists or simply getting on a bunch of lists and putting their owners on your lists. You don’t read their emails, nor do they read yours. Go for buyers when list building!
So what are the top 5 techniques for building a list?
In order of my preference:
1) Article marketing. This really works. I write a lot of articles, and track my responses, and my list is growing as a direct response of the articles I write and send out. Simply write articles on your product’s topic, send the articles to several of the article directories online today, and watch your subscriber count go up.
2) Google Adwords. This really works. People who search on Google are buyers. Yes, it is expensive, but if you are willing to work at it, you can develop a campaign that produces a return on your money. The thing with Adwords is that you cannot just find 100 keywords and write an ad and bid a random amount. You must study the tracking numbers, rotate different ads for effectiveness, and bid effectively. Know what your cost per subscriber is, and your revenue per subscriber.
3) Ezine advertising. The key with this is testing. Some ezines go out to unresponsive lists, others to highly responsive lists. The only way to find this out is to test. Put tracking links on every piece of advertising you do.
4) Search engine results. This takes a lot more time, but when you build links through the article marketing, you will generally move up in search engine rankings. On one of my sites, the bulk of my sign-ups are via the search engine (I am number one for one keyword in Yahoo and number two for that keyword in Google) and I hardly do anything for that site.
5) Put an opt-in form on every page of your website. Offer whatever it takes to get subscribers. If they arrived at your site via either of the 4 techniques above, they are buyers. Get them on your list, and mail them regularly.
Bonus tip: If you do not mail them enough, they will forget who you are, so mail at least twice a month, preferably once a week.
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