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Raise your hand if you are paying for advertising. You probably have heard dozens of stories about people spending thousands of dollars on advertising and not making a single cent back.
The name of the game is advertising. The more traffic you get , the better chance you have of making money online. The very first thing you are going to want to do is set up your tracking system. Knowing if your efforts are paying off is very important. Basically you are going to want to split test your ads to see which ads have a better response rate.
You are also going to have to track where your traffic is coming from and finally you will need to find out what your conversion rate is. Now if you are on a very low budget, spending $600 on a test may be a bit frivolous.
It is a good idea to start your advertising online using low costing and free advertising sources.
Traffic Exchanges - This is by far the quickest way to get traffic coming to your website. The way that a traffic exchange works is basically like this.
You join a traffic exchange and start viewing other people's websites in exchange they agree to view your website. This form of traffic is not very high quality traffic because people in traffic exchanges are already in businesses and are trying to sell their business.
Although conversions do come out of traffic exchanges and it is not only a good place to start but you can also see what other people are doing to build their businesses.
Safe list - Are also another form of free advertising. These basically work the same way traffic exchanges work except instead of agreeing to look at websites you are agreeing to read peoples emails.
This is a very effective form of advertising. The secret to both traffic exchanges and safe list is the more the merrier. Get involved with a handful of traffic exchanges and a dozen or so safe list. You will have to spend a minimum of 2 hours a day everyday using these services if you really want to make them work.
For safe list learning how to create good headlines that get attention is a must. In the body of your ad it is your job to spark the curiosity of the reader and get them to click your link. The smart way to create new ads is by using a swipe file.
A swipe file is simply a document that you are going to use to copy and paste ads that you like. Use your swipe file to create your own headlines and ads. It is a good idea to use other people's ads as a way to come up with your own ideas.
Both of these forms of free advertising is low quality, meaning people here are already promoting businesses so you will have to have very high numbers to see conversions.
By high numbers if you are not getting at least 2000 views a week on your website you are doing it wrong. Use that figure as a base number to shoot for. That adds up to 8000 visitors a month to your website if your offer is good you should see sales.
The best quality of free advertising you can get requires more effort on your part.
Article marketing - This is an excellent source of free traffic. Article marketing will require you to submit articles to different article directories.
The benefits of article marketing are two- fold. You will get back links to your website. Back links basically are links that are pointing to your website without you pointing to theirs. These are the best type of links that you can get for search engine optimization.
Most article directories are authority sites, so by writing articles and submitting them you are allowed to include your links to the directory basically telling search engines that your website is important. The most important aspect of article marketing is your resource box.
I don't recommend that you use your affiliate links in your resource box. It is a waste of precious real estate, instead add your blog or websites links and capture the person's information into your lead system.
Social Networking - This includes sites like Face Book, Twitter, YouTube, MySpace these sites allow you to make friends that you can send emails to. Email marketing is the base of all internet marketing.
You can build a huge list of people to contact about your business just by using these resources. Social networking works differently than other forms of advertising because people here are not really looking for businesses to join. Mostly people are just looking to get involved with networking and making friends.
The secret to getting social networking to work in your favor is by making your profile interesting and constantly adding new friend request. In Social Networks you are sharing information not convincing people that they should join your business. If anything in social networks let your personality really shine through. It is here where attraction marketing works the best.
With just the information I shared with you here, you can create an avalanche of traffic. I hope you find this information useful and informative. I wish you the best of luck in your business.
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