Ehud Furman is the CEO of LookupPage. LookupPage specializes in improving the online visibility of professionals and businesses. LookupPage Pro guarantees online visibility on the first page of Google.For more information and case studies about branding, online reputation management and social media marketing visit the LookupPage Blog
Teenagers now days establish an online presence at a young age. The social media outlets through which young people communicate online keep changing with time. Five years ago Myspace was extremely popular, and five years from today, Facebook may not be as powerful as it is today.
Social networks such as Facebook or LinkedIn allow people to interact with each other but at the same time, they also play a major role in establishing people’s online presence. Chances are that if someone does not have a website or a blog under their name, this person’s Google CV will begin with his or her social media profile.
Social media profiles for the purpose of online reputation management (ORM)
Search engines index social media tools often and tend to rank these results high, leading professionals who are trying to establish or improve their online reputation to create informative profiles with links to additional profiles. Links between positive results can improve a search results significantly if they are created with care. Using anchor text to create a link between two profiles will generate better results than using a generic term after all the idea is to create a content cloud in which a search engine robot can derive several positive results for the same brand, business or person when searching for it online. This is one form of SEO for a personal branding.
Social media profiles for generating business leads
Facebook Fan pages and business Twitter accounts are two examples of social media tools that are meant to increase the probability of generating business leads. Wefollow allows every Twitter user to list themselves under five professional categories making users a part of yet another online directory that people can search through and where businesses strive to be in the top ranking. Linking a Facebook Fan page, a Twitter account and any other social media profile to your business, professional or LookupPage site where people can learn more about your professional portfolio, can surly enhance the chances of generating valid business leads.
Social media profiles for job search
In addition to a solid resume, an applicant can improve his or her chances of getting a job by creating favorable results when being searched online by a potential employer. Many employers Google their applicants as an initial background check as it is free and takes very little time. Social media tools such as LookupPage and LinkedIn in can assist in creating an online resume that not only ranks well but also provides links to letters of reference, reports, designs and photographs.
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