As a general rule, most sites do not need to be enhanced with gateway or doorway pages. This is because a good web site will naturally contain content that uses relevant keyword phrases that potential customers will relate to. This is the same language that will be typed into a search engine box. To put it quite succinctly, if you have quality content on there already you don't need any extra pages submitted by an SEO professional or different content submitted to several search engines to "cover your bases."
Usually the matter of gateway or doorway pages comes up for a webmaster that has a site that is overly visual. Web masters that are too cheap or too lazy to hire or write their content also run into this problem. The answer to the dilemma of not having enough content on a site is to add more content, not hire someone to add additional pages from another source to point to your site. Also optimizing your site yourself is often cheaper than hiring an SEO professional to enhance your site with doorway or gateway pages for you. The bottom line here is that adding quality home grown readable content to your site is the best way to increase your search engine popularity and maintain high rankings. Adding doorway and gateway pages is very hit and miss.
Another thing that most people who get doorway or gateway pages done for them don't realize is how badly they read. As they are written mostly to attract the search engines they are outrageously badly written. The search engines might like them but should a person land on one of these pages they are usually so offended by the greed and hard sell that all the repetitive and boring keywords represent on the page that the actually make the decision not to visit your site!
Chris Angus is a SEO and website promoter - he can be contacted at chris (at) http://seocompanyuk.com
- Related Videos
- Related Articles
- Ask / Related Q&A




How to Tell if 4G Wireless Internet in Dallas Makes Sense for You
By: Oswald Melman | 29/12/2009There is always a tremendous amount of hoopla surrounding the release of a new internet service, but it’s difficult to figure out if a switch will make sense for you. After all, you might be happy with the service you have, barring the occasional outage or problem with hardware you may have experienced. The same can be said for mobile internet plans. While they have only been available for a few years, you’ve probably gotten used to the service you have and the limitations it has presented.
The Satellite Internet Revolution
By: Oswald Melman | 29/12/2009Many consumers these days are looking for alternative choices when it comes to connecting to the internet. Some want faster connection speeds, others are looking for a more reliable signal, and some just want to be able to access the internet from a wider range of locations. If this sounds anything like you, than satellite internet may be just the thing you are looking for.
How to Build a Successful Search Engine Optimization - Strive With Your Small Business Online
By: Johnny Q | 29/12/2009With many people taking to the Internet with new business ideas it is always important to have a well search engine optimization. If you're not getting the results your looking for in your SEO there is something your can do. For your SEO you can make it over perform for...
What Is A Link?
By: Steve Shaw | 29/12/2009You can submit articles and still see excellent results without having the first idea about what a link is, but at some point your curiosity might make you wonder, "Links-What are they?" This article is a simple explanation of what a link is and how it works.
Create a lively ambiance with Free Online Live Radio
By: Nisha Garg | 29/12/2009The entire process of bringing fun and refreshment into the day to day life has gone through some drastic changes ever since the facility of Internet has come into lives of common individuals.
Brief Summary Of Reseller Hosting
By: michaelrussell | 29/12/2009Many people would not know if their web host were a reseller or the owner of a server. When a person is in a reseller hosting program there are few ways that an observer would be able to discern if they were an owner or reseller. The reseller is using bandwidth and disk space that has been purchased in bulk from a server owner.
Home Broadband- An efficient and viable service for your home
By: Andrew Peterson | 29/12/2009Now when we are talking about the Information revolution and many new means of data transfer, it would be an incomplete discussion if we do not mention Internet and Broadband that really have catalysed the pace. Internet has been proved such a bless for us that from home to office we feel its connectivity. Today the Home broadband provides not only speedy transfer process but a convenient resource also.
Common Craigslist Problems and Craigslist Proxy Benefits
By: Creztor Tessel | 29/12/2009If you have tried to post ads on Craigslist before you may have discovered that it can sometimes be a very painful experience. Posting ads on Craigslist isn't hard, but getting your ads to go live can be a real nightmare. All of this stems from how Craigslist is setup...
SEO - Are Gateway Or Doorway Pages Necessary?
By: Chris Angus | 27/06/2007 | InternetAs a general rule, most sites do not need to be enhanced with gateway or doorway pages. This is because a good web site will naturally contain content that uses relevant keyword phrases that potential customers will relate to. This is the same language that will be typed into a...
SEO Web Design For Text
By: Chris Angus | 27/06/2007 | InternetIt is well known that the best way to search engine optimize a website in terms of its design is to keep it as free as of many bells and whistles as possible (including images, banners and graphics.) However once you have some excellent copy to put on the front...
Seo - Pagerank And Link Popularity Are Not The Same Thing.
By: Chris Angus | 05/04/2007 | InternetA definition of both P It's important to note that Google PageRank is not the same thing as link popularity. Two concepts that are commonly confused when it comes to search engine optimization are page rank and link popularity. Page rank focuses only on the quantity and popularity of your links...
Enhancing Meta Tags May Not Enhance SEO
By: Chris Angus | 05/04/2007 | InternetA discussion of why enhancing meta tags simply does not always work as an effective form of search engine optimization for some sites. One thing that is very puzzling to both expert and novice SEO marketers alike is the fact that adding meta-tags to a site may not always work. This...
Seo - Dealing With Search Engine Algorithms
By: Chris Angus | 05/04/2007 | InternetA discussion of search engine algorithms and how different search engines use different formulas to determine page rankings. One of the most frustrating aspects of search engine optimization is that the formulas that determine it do indeed change. There is also no one single formula for "beating the system" that works...
Seo Is A Never Ending Job
By: Chris Angus | 05/04/2007 | InternetA discussion of the evolution of SEO and why it is important to practice eternal vigilance of the search engine optimization that is on your site so that it is always effective. If you have been following the SEO business at all or are even just a little bit interested in...
SEO - How To Optimize Your Site Navigation
By: Chris Angus | 24/03/2007 | InternetDiscussions of the techniques that can be used to search engine optimize your site navigation so you can make more money from programs like Google Adsense. Sometimes you have optimized your website with high-paying keywords (for a program like Google Adsense) but you can't seem to get any one to visit...
SEO - How To Calculate The Bandwidth And Disk Space For Your Website
By: Chris Angus | 24/03/2007 | InternetA discussion of how the amount of bandwidth and disk space on your site can affect your SEO efforts and how to calculate how much you need. One important aspect of search engine optimization is functionality and of course that means that your site must always be up and running. This...