One of the most lauded dreams for Search Engine Optimization (SEO) is to have the coveted top spot in a search engine for a particular keyword or phrase. The belief is that if you work hard enough at SEO techniques you can get the number one spot and your financial future is set.
The thing that isn't always taken into consideration is that a sight can be perfectly optimized. That same site can achieve the number one position for a particular keyword or phrase and still be a site consumers do not like to visit.
It is possible to visit a variety of sites that rank # 1 for a particular keyword or phrase and discover one of two things, 1) the sight doesn't really have much to do with the keyword or, 2) the site is not well organized or is hard to navigate. In both cases the back button will be used quickly and the consumer will continue their search with a mental note of which site to avoid in the future.
You don't have to be number one to gain significant site traffic.
If you work to ensure your site is keyword rich and the site is easy to navigate you may be surprised how well your site actually performs with those whose opinion matters the most - actual customers.
Sometimes you can work so hard to improve site rankings you miss the growing successes that come with solid SEO techniques that are an equally important extension of search engine site rankings.
"Life is like riding a bicycle. To keep your balance you must keep moving." - Albert Einstein
You actually can be happy (if not satisfied) with a decent site ranking if you also have a highly efficient website.
This is really a lesson in a balanced approach to SEO results. If all you concentrate on is ultimate site ranking and you 'stuff' your articles with keywords and phrases that seem out of place you might get to the number one position and find your site has a significant 'turn off' factor for potential customers.
You could also be on the other extreme where you have a beautifully designed and functional site, but it is not maximized in SEO strategies. In this scenario you may have the world's most perfect site, but no one will know about what you have to offer.
Perhaps the balanced approach would be to tastefully utilize keywords and phrases that will assist you in improved site rankings and then make sure your site has something definitive to offer site visitors when they do ultimately come your direction.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Info on internet biz
By: LEE | 02-09-2008
has anyone information on unified wealth solutions system by howard & phyllis tanner??????????
Is black hat seo illegal ? If you ask my opinion ...
By: alifar | 31-08-2008
Is black hat seo illegal ?
If you ask my opinion no See:
Is black hat SEO illegal ?
Search engine optimization
By: PizzaMan | 29-08-2008
How important is link building or back-links in Search Engine Optimization (SEO)?
What zip code had the most searches for ...
By: Kimberly | 29-08-2008
what zip code had the most searches for nutritionist/Dietitian in wisconsin?
What other
By: drabsv | 27-08-2008
What other "user generated marketing" sites do you know apart from www.spreadfirefox.com?
Assisted living/markeing
By: Mezzy....... | 27-08-2008
Can anyone tell me the average salry for an assisted living marketing director in the Albany, NY area????
Q&A Powered by:
Latest Internet Articles
Understanding the Ultimate Power of Pay Per Click Campaign to Create Expired-domain Fortunes
By: John Khu | 10/10/2008
The ultimate power of a Pay per Click program to enhance the power and potential of an expired domain is undisputed and unquestioned. A PPC campaign is a well conceived program that helps you earn small income, apart from guiding a constant stream of expired domain traffic to your expired domain
Best Image Formats for the Web
By: Alex Don | 10/10/2008
It builds in an incredible task for web designers and internet site masters to preserve pictures on their internet site like custom banner ads , logos , graphics and several screen-shots . One needs to continuously preserve sizing new pictures and images so that to best display them on your...
Email Faxing
By: Ed Terran | 10/10/2008
With the technological advances that are being made on a regular basis, the concept of email faxing has become a standard. Many people are opting for email faxing over the standard way of sending information from one fax machine to another. There are different methods of sending an email fax...
Affiliate Marketing - An Easy Way to Success
By: Bobby Winchell | 10/10/2008
Affiliate marketing is when you sign up to promote other people's products (or services) for a share of the sale in the form of commissions. As an affiliate marketer, you usually don't need any special training or start-up funding.
Your tasks as an affiliate marketer will be to drum up traffic...
Affiliate Marketing: What to Look For to Get Started?
By: Claude Pelanne | 10/10/2008
Affiliate Marketing for Beginners
Avoid 3 Main Pot Holes in Setting Up Your Internet Marketing Program.
As you begin to look at where to begin when starting out on the Web, there are some key points to cover before you spend a cent on anything. Affiliate marketing is a business after all,...
Cyberdust, Ruined, or Busted? Web Site Traffic is the Engine Necessary to Make Money Online
By: Daniel Stouffer | 09/10/2008
Web site traffic is the life blood of any web site and is critical to the success of any online business. Without it you can't make money online or generate leads. Without it, your online business is just collecting cyber dust.
Top 10 Most Popular Websites in the States
By: Brett Barrington | 09/10/2008
Have you ever wondered what the biggest and most popular sites on the web are? Well you shouldn't wonder because you probably already know what they are. Here is a list taken from Alexa's ranking system that is 100% correct. Alexa is a website monitoring/ranking site that is extremely accurate...
Article Marketing Repurposing Strategy - Creating Information Products
By: Sandra P. Martini | 09/10/2008
We all know the importance of keeping in touch with our ideal clients and prospects via frequent AND informative content. But that doesn't mean your articles, a.k.a. "informative content", should be relegated to your hard drive forevermore.
More from Scott Lindsay
Ecommerce - Entrepreneurial Perseverance
By: Scott Lindsay | 03/10/2007 | Internet
"It is time for us to stand and cheer for the doer, the achiever, the one who recognizes the challenge and does something about it." - Vince Lombardi
How does ecommerce differ from entrepreneurialism? Well, the former is dependent on the latter. What this means is that for every ecommerce business...
Web Design - You Are Replaceable And That Should Make You Happy
By: Scott Lindsay | 03/10/2007 | Internet
In the past there was always a fear that automation would replace (or displace) honest, hard-working citizens. While this may happen, there is reason to look at automation as an ally in online business.
If you were to conduct an online search you would likely find businesses that rely on personal...
Site Promotion Tools - Never Stop Learning
By: Scott Lindsay | 03/10/2007 | Internet
Site promotion for your online business is something that takes on a life of its own. Site promotion is not relegated to one specific site promotion tool. If you find one tool that seems to work for you it may not be long before it is not as effective as...
Internet Marketing - One Bite At A Time
By: Scott Lindsay | 03/10/2007 | Internet
Internet marketing provides the ability to expand the possibilities of your website while giving a nod to your own dogged determination and mental quickness.
Internet marketing is not simply a one-size-fits-all piece of clothing designed to allow you to simply apply one standard where you discover yourself on the same footing...
Web Branding - Bottled Rainforest
By: Scott Lindsay | 03/10/2007 | Internet
Have you ever been around a poet that knows so much poetry by heart that they annoy you every time the subject of poetry comes up? They are passionate about their love for poetry and are emotional as they explain the complexity of the poems they recite.
Certainly you have...
Web Design - Using The Family Tree
By: Scott Lindsay | 02/10/2007 | Internet
When it comes time to work on a web design you should work to develop the site before you actually develop the site. What I mean by that is try to map out what you are wanting in your website and how everything should break down logically.
Think of it like...
Seo - Tracking Words
By: Scott Lindsay | 02/10/2007 | Internet
WordTracker.com provides both a free and fee-based service to help you in finding keywords or phrases that will assist you in developing word lists for Search Engine Optimization (SEO) strategies.
Obviously the fee-based software provides several upgraded features that can be a real benefit to business, but the use of the...
Site Promotion Tools - How Many Sites Do You Need?
By: Scott Lindsay | 02/10/2007 | Internet
Site promotion tools are an important element in making sure you give online users the greatest opportunity to visit your website. It is likely you have infused your site with Search Engine Optimization (SEO) strategies, and you have included site link information in any forum posts and blogs. You might...
Internet 
