Several Easy Ways to Advertise on the Net

How To Advertise Your Website.

There are many ways to advertise on the Interent. Below is the one of the quickest and easiest ways to advertise that I highly recommend for someone just starting out. I teach you more advanced advertising methods in the "Do It Yourself" area... but for now, lets learn to "walk" before we try to learn how to "run".

Ezine solo and classified ads.

An "ezine" is slang for electronic magazine. An ezine is similar to the magazines you would purchase at your local book store but the differences are that an ezine is normally distributed though e-Mail and they normally only have 1 article at a time.

Just like a normal magazine an ezine has classified ads in them that you can purchase spots in and advertise.

Ezines also will allow you to send a "solo email" or "solo ad" to their subscribers. This costs more than "classified ads" but will have a higher response and potentially make you a lot more sales than running classified ads. Why is that? Because with a "solo ad" the ezine's readers will only see your ad... thus the reason it is titled as a "solo ad"... it runs solo on it own. Where as a "classified ad" runs in conjuction within the content of the ezine's published article as well as several other classified ads purchased by the ezines other advertisers. Don't worry, this will all make more sense as you go along.

As a good example, look at your "classified ads" section in your local newspaper. See how all those classified ads run together? Even though that newspaper has tens of thousands of readers, it's hard to make all of those readers focus all of their attention on just one classified ad because all the classified ads are put together on one page.

A solo ad would be similar to having your ad put on the front page of the newspaper, only better. Why is it better? Because it's the only content sent to the readers at that time. No other articles, no other ads... just your solo ad. So it makes all the readers focus their attention on your ad. Pretty great, eh?

There are thousands of E-zines on the Internet.

Here are tips and suggestions on what to look for when deciding in which E-zines and Classifieds to advertise;

How to find E-zines manually. You can go to any search engine such as Google.com or Yahoo.com and simply search for "ezine directory". You will receive results on several e-zine directories that contain thousands of e-zines all sorted out by category and/or niche. You can also do a search using a keyword of the niche your product is in and the word ezine. For example... Let's say you are promotion a product that helps people fix their golf swing. You could type in the phrase "golf ezine" in your favorite search engine and get many results for ezines that are in the golf niche. Contact the publisher. A professional e-zine publisher will expect you to contact them either by email and/or by phone. If the publisher does not respond in a professional time frame (i.e. 24-48 hours) then most likely they are not very serious about their business. How much does it cost to advertise? Posting an advertisement can cost anywhere between free and $8,000.00. Chances are that if advertising is free, there is some other catch or the E-zine is simply not very popular. However, if you spend quality time researching, you will never need to spend more than fifty dollars to two hundred on advertising. How many subscribers does it have? You want to spend your advertising money somewhere where you will have thousands of people read it, not just a hundred or two. How often does the E-zine go out? You want the E-zine to go out in either a weekly or bi-weekly or monthly format. How soon can they get your advertisement out? Expect to wait a few days, weeks or even months for your advertisement to go out. A professional e-zine will have a very busy schedule. This means that they have a large clientele and repeat customers. Obviously, if their service is bad, their previous customers will not come back to purchase more advertising with them. If the publisher says they can get your advertisement out the same day or within 24 hours, be skeptical. Make sure to do your research. Just one good advertising resource is worth tens of thousands of dollars in reliable future profits. How responsive are the subscribers? Spend a little time researching the subscribers to the E-zine. Do they purchase often? Do they enjoy the E-zine? Are the advertisements relevant? Make sure that the product you are advertising relates to the E-zine. Don't bother advertising gardening tools in a Classic Auto E-zine.