Should You Install An Article Directory On Your Home Biz Online Website?

Having an article directory used to be deemed as an effective way to add content to your home biz website. It still is. However, depending on whether the content is unique or duplicate, it can have very different impact on your website.

If you get unique articles submitted to your home biz article directory, that's the best. Your website pages will be feasted upon by the search engines and get indexed to come up in the web search results. You are then in hope of getting plenty of organic traffic from the search engines, highly targeted for the products you promote on your site.

If you get duplicate content for your home biz online article directory, chances are search engines will not index them; they will not be returned in the result of web searches, and you do not get the organic traffic as if you would from unique content. Never the less, you will still have new content added to your site. This would prove worth it if you are trying to build your site as a resource for your targeted customers or just the Internet community in general.

Will I get unique articles, you may ask? If you are just starting your article directory for your home business website, chances are that you will not get a lot of unique articles. People who write unique articles will usually try to submit them to well established directories, such as EzineArticles.com. You as the webmaster will also want to stuff your article directory with as many free content as possible to build up some confidence in the eye of the prospects. The free content usually means duplicate articles, which turn off the search engines.

Another aspect of maintaining an article directory is that it is a lot of work to maintain. You have to be prepared to review the articles submitted and then, to approve or decline the submission. If you get a steady stream of articles submitted, this could mean substantial time commitment for content that is not necessarily unique. You may also need to be prepared to deal with spamming.

For Internet marketing newbies, learning to operate and maintain an online article directory may mean a significant amount of time. If this time commitment conflicts with keyword research, article marketing, directory submissions, blogging, and lead capture creation, etc., it may not be wisely spent. These other tasks are far more essential to building an online home business in the initial stage than starting an online article directory. Unique content coupled with quality backlinks are the two pillars of solid web presence. Unfortunately, a typical online article directory would fail either.

To conclude, installing an article directory is still a great idea for adding content to one's home biz online website. However, in terms of the strategy to build one's web business presence, other SEO tips, such as keyword research, building quality backlinks, and adding unique content to one's website, whether through the article directory or not, should prioritize over installing an article directory.