Did you know that you can learn a lot from your competitors? I know you are thinking that's a lousy way to begin an article. Of course you can learn from your competitor, right? This means being able to observe their website, see what products and services they are offering and even check on their prices. You can view the layout and design features - so OF COURSE you can learn from your competitors.
However, there is an element of observation you may have never considered.
Source Code
You should begin by locating a handful of sites that could be classified as competing websites for products or services that are similar to yours. Once you have located these sites and gleaned what you can from simple observation you should considering viewing their source code.
This information is available (In Internet Explorer) by clicking the 'view' tab at the top of your browser, then clicking the 'source' link. Other browsers will have similar features. What you are viewing next is pure text using the html code that is the map for the page design you are viewing. This information provides a hidden title and keywords the site is using for search engine optimization. This information can help you refine your own Search Engine Optimization (SEO) strategies to either compete directly with them on SEO keywords or find a strong niche set of keywords to use that can help set you apart.
The Meta Tool
The Meta title and Meta name information is not visible on the website, but is used to help search engines understand the website's purpose better. This can help in search engine placement. Now, before you think this is an unfair practice you should know this information is also available to those who visit your site.
Once you determine what new keywords or phrases you want to use for your website make sure to make consistent and sweeping changes to your own source code as well as product descriptions, knowledge-based articles and other affiliated information such as photos.
Morphing a Site
Altering or changing out your content is an easy way to keep consumers coming back while maximizing exposure to the keywords and phrases you have chosen to assist you in improved site rankings.
By utilizing all site promotion tools at your disposal you will be better equipped to manage the growth you may experience due to your expanded efforts.
There is no 'one-size-fits-all' tool that can allow you to find ultimate success. You need to explore a variety of tools and then learn how to use each tool effectively because every site promotion tool you master has the potential of drawing significant visitors to your site.
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Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Nobody can answer this question.
By: JGgotogirl | 11-07-2008
What is the market size in the United States for tactical flashlights? How many are sold each year? How many are sold to police, military, security personnel and other relevant protective services?
Where or how could i become a promoter of NYC in Japan and vise versa?
By: euro777 | 11-07-2008
Hello How would one become a promoter of New York City for Japanese people living in Japan. I live in New York, but my wife is Japanese. I also love Japan and love to travel there but i do live in New York. Working as a promoter would be ideal work for me( better than working in restaurant) Thank you all in advance urmas mollerson
PR or Marketing???What is more ...
By: arllyn | 10-07-2008
PR or Marketing???What is more creative????
Scm review
By: anil kumar | 10-07-2008
can rising petrol price can destroy the supply chain management concept
Phorm illegal interception also copyright of websites visited.
By: illegal | 03-07-2008
You have a child with their own computer, this child is not the ISP account holder a webwise page pops up this child spots the name webwise and associates this with the BBC program he uses at school so clicks to allow. This child has just been allowed to alter the T&C of the ISP account while under the age of being allowed to give informed consent, The ISP now is profiling a minor without parental consent, changed the customers T&C without his verifiaction. Would this fall into invaision of privacy since the person consenting was mislead by false advertising yes Phorm selected an alreadyb known and trusted name by children used by the BBC. 1. Would this be breaking the law? 2. Why does the account holder have to verify wioth password to login or even talk to the ISP about anything but a child can change the T&C without any way to verify it is the account holder? 3. Interception of the browser is illegal so how can Phorm suceed without breaking the law? 4.Websites you visit all have copyright you can visit but are not supposed to copy, proccess for material gain this phorm will do who wil pay the website owners for breaching their copyright? 5. Why will phorm not follow the robots.txt for its own instead of googles? 6. With such as google I can delete cookies and any tracking they are doing is stopped, with phorm it is on my connection so can never turn it off 100% have tot ake the word of one person who has no reputation since he has been hijaking browsers illegally for years would you trust this knowing that?
A tide of public awareness?
By: www.mywebusage.com | 02-07-2008
you seem to be confident that these changes are only taking place on a corporate side. I fear that this assumption could be a little shortsighted. How do you propose that advertisers can counteract the rise in public awareness of advertising technologies which were previously operated "under the covers". After all how many people are prepared to stop and talk to marketing or PR enquiries on the high street? when people are given the option they invariably decide to opt-out.How can the "marketing intelligence industry" tackle this rise in "public awareness"?
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