One of the best site promotion tools is to promote your site only when you have it fully online. This advice may seem like a no brainer, however you can find plenty of sites that list one or more pages as "Coming Soon" or "Under Construction".
It is estimated that websites have about three seconds to convince web users to stick around. If a consumer hits a page (no matter how cute you create it) that advises them to come back later the effect will be something akin to shock therapy. The consumer will not return to see what 'good' things you may have to offer. They will simply find a place that does not lead them to a dead end.
The impression consumers are left with when you use "Coming Soon" or "Under Construction" is that you don't have your act together and are likely not a trustworthy online business.
Promoting your website becomes much easier when you have all your 'ducks in a row'. Consumers want immediate and full access to your offerings. They may even sign up for free memberships if it allows them to either gain access to knowledge-based articles or provides some sort of freebie.
Site promotion becomes much easier the more thoughtful and articulate you can design your web pages and content. White space is not your enemy. You should give your pages room to breathe without the use of flashing color, busy layout or other design faux pas.
In the end it all comes down to whether you have something that is marketable. Web design really is a vital piece to the promotional puzzle. If your site looks clumsy, incomplete or excessively busy the consumer will not stick around to give you a second chance.
Site promotion tools begin with an eye toward design and function. This is the foundation from which all other promotional tools will spring. Today's web consumers are sophisticated, discriminating and more demanding than ever.
If consumers are going to entrust their online shopping to you then you must prove yourself trustworthy and competent. Today's shoppers are less prone to brand loyalty, but may stick with an online store that provides convenience, honesty and doesn't need to be reminded about outstanding orders. Consumers are just waiting for websites that will live up to the hype of the site promotion tools they use. Consumers have been burned too many times with ecommerce stores that promise the world and deliver 'Coming Soon' signs.
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Why japanese firms tend to be so competitive
By: merry thu | 20-07-2008
why japanese firms tend to be so competitive
Solicitation of family and immediate friends
By: Marilyn | 18-07-2008
I belong to an MLM compnay who told me that we can not solicite immediate downline people into another network markeing company we are involved with.
The products are non completing although they fall under supplements. They have different purposes. The first company limts us from doing any solicitiations with family and friends that we have brought in to their company into another company.
Someone told me that there is a law recently passed that makes this illegal.
My company has had an inquiry from All Star ...
By: gwetter | 17-07-2008
My company has had an inquiry from All Star marketing group in Hawthorne NY. I have been unable to find the names of the principles of that company
Multimap search campaign?
By: affilimate | 16-07-2008
Multimap are number 1 in google for "maps"? I'm interested to know what type of search terms they are struggling to get ranked for?
Events similar to the Machester Digital Roadshow
By: Nick Lapham | 16-07-2008
Hello, the Netimperative Regional Digital Roadshow- Manchester Date: Thursday 17th July 2008 is exactly what I need, but I shall be on holiday, are you planning anything similar at any other location? Nick Lapham
Car information , car sales , marketing
By: Michael | 14-07-2008
HOW MANY CARS SOLD PER DEALERSHIP ? Hello , I am trying to get information about the auto industry . What i would like to know is .... " How do I find out how many cars are sold , by dealership it possible ". Can I find that information by Market Area ......... ie. Hartford , Atlanta , Orlando , Nashville , etc. ........ new cars and used cars , Trucks and SUV's ? Thanks for your help .....
My name is Michael
e-mai BUSSINESS4MICHAEL@AOL.COM
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