Site promotion tools are an important element in making sure you give online users the greatest opportunity to visit your website. It is likely you have infused your site with Search Engine Optimization (SEO) strategies, and you have included site link information in any forum posts and blogs. You might have gone so far as to develop Pay Per Click (PPC) advertising. You are relatively comfortable with the conversion rate based on site visitation. You may even believe you've done all you can do, but there may be a strategy you haven't considered.
Some innovative site promotional experts are discovering the effective use of multiple websites that are effectively driving traffic to their primary site. This strategy is NOT a more common 'mirror site' that simply mimics the original site. When using this strategy website owners find sub niches they can develop a unique website presence around.
The site should be well developed with quality content and can stand alone in relation to the content it provides, but it is also a highly specialized mechanism for driving potential customers to your main site.
The one thing that does not work with this strategy is to simply develop these secondary websites and then leave them alone in the belief that they will effectively do the job as a site promotion tool.
Both visitors and search engines will loose interest if you fail to keep updating information. Search engines are designed to have an appreciation for new content. If you never change content you can expect your site rankings to slip.
The idea behind this strategy is to maximize the overall keyword and key phrase strategies you have in place. This is important because the ownership of multiple sites can allow you to maximize the impact of the various key words or phrases you want to develop with an eye toward overall sight rankings.
For instance if you specialize in imported shoes your main site would contain an online catalogue and targeted information about imported shoes. You might have a secondary site dedicated to various types of imported shoe leather. Another site could be dedicated to the benefits of imported shoes. Still another might deal specifically with the elegance and style associated with imported shoes.
You get the idea. This approach allows you to explore each area in depth with an eye toward moving each interested niche group to your primary site for purchase.
If your business is multifaceted, the use of multiple sites that are very specific in their goal and presentation could provide an impressive site promotion tool that may signal improved online sales results.
Related Articles
Ezines - Out Of Phase
By: Scott Lindsay | 12/12/2007 | Internet
The beginnings of ezines date back to the mid 1980s. In the earliest versions of this marketing tool the ezine was basically a cyber form of an actual print magazine delivered through the use of email. Some ezines featured one article and contact information while some supplied a full compliment...
Web Branding And The Big Horn Mountains
By: Scott Lindsay | 17/12/2007 | Internet
On a ranch near the Big Horn Mountains of Wyoming a rancher listens to the local news on the radio on his way to work. He stops and looks over a meadow filled with grazing cattle. His pickup door squeals a protest as he steps out of the warm cab...
Product Creation And The Midnight Stroll
By: Scott Lindsay | 26/12/2007 | Internet
Imagine being asked to climb a mountain. You gaze at the snow-capped peak and you are excited to undertake the adventure. Your instructor tells you there is a reward for reaching the summit. This only fuels your desire to get on the trail.
You gather all the supplies you will need...
Internet Marketing And Personality Infusion
By: Scott Lindsay | 01/01/2008 | Internet
Websites develop with the personality of the business owner. So, how can you take your personal interests and use them to intensify the effect of marketing? This includes both the marketing of the site and the products or services you are making available.
If your personality has a bent toward humor...
Banner Advertising - How To Get One
By: Scott Lindsay | 29/01/2008 | Internet
Large companies that have impressive advertising budgets are doing very well with animated or video directed banner ads on some of the most visited websites on the Internet. The content is creative and professional.
Many people may think of banner ads as a rectangular box with a static and stationary company...
Copywriting: Online Marketing Accelerator
By: Scott Lindsay | 19/09/2006 | Affiliate Programs
If you own an online business you are one of the masses of ‘Netreprenuers' that canvas the worldwide web today.
Site Promotional Tools: The Evolution Of Online Marketing
By: Scott Lindsay | 20/02/2007 | Marketing
There was a time when the most comprehensive site promotional tools available were forged in the fire of four primary courses of action.
1. Submit your url to as many search engines as possible.
2. Tell everyone you knew about your website.
3. Pay to advertise your site.
4. Ask sites to link to...
Web Branding: Cereal, Games And Positive Impressions
By: Scott Lindsay | 16/05/2007 | Internet
Children can get their parents to pay for a variety of products and services. Entrepreneurs understand this so they make sure they can offer products that won't break the bank while working to provide significant branding so kids don't forget who these companies are.
This happens when children watch cartoons on...
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Why japanese firms tend to be so competitive
By: merry thu | 20-07-2008
why japanese firms tend to be so competitive
Solicitation of family and immediate friends
By: Marilyn | 18-07-2008
I belong to an MLM compnay who told me that we can not solicite immediate downline people into another network markeing company we are involved with.
The products are non completing although they fall under supplements. They have different purposes. The first company limts us from doing any solicitiations with family and friends that we have brought in to their company into another company.
Someone told me that there is a law recently passed that makes this illegal.
My company has had an inquiry from All Star ...
By: gwetter | 17-07-2008
My company has had an inquiry from All Star marketing group in Hawthorne NY. I have been unable to find the names of the principles of that company
Multimap search campaign?
By: affilimate | 16-07-2008
Multimap are number 1 in google for "maps"? I'm interested to know what type of search terms they are struggling to get ranked for?
Events similar to the Machester Digital Roadshow
By: Nick Lapham | 16-07-2008
Hello, the Netimperative Regional Digital Roadshow- Manchester Date: Thursday 17th July 2008 is exactly what I need, but I shall be on holiday, are you planning anything similar at any other location? Nick Lapham
Car information , car sales , marketing
By: Michael | 14-07-2008
HOW MANY CARS SOLD PER DEALERSHIP ? Hello , I am trying to get information about the auto industry . What i would like to know is .... " How do I find out how many cars are sold , by dealership it possible ". Can I find that information by Market Area ......... ie. Hartford , Atlanta , Orlando , Nashville , etc. ........ new cars and used cars , Trucks and SUV's ? Thanks for your help .....
My name is Michael
e-mai BUSSINESS4MICHAEL@AOL.COM
Q&A Powered by:
Latest Internet Articles
Use Blogs to Increase Website Traffic
By: Adam Maxwell | 24/07/2008
It's often said that using a blog is a great way to increase website traffic, and there's a reason it's often said - it's true! However, it's also possible to use other people's blogs to get more traffic, and here are three ways...
The first way is to leave comments on...
Is it Worth Paying For Traffic?
By: Adam Maxwell | 24/07/2008
There are so many different ways of generating traffic that some people get overwhelmed by the choices, and get tempted by paying for traffic, but is this increased traffic worth the price..?
It may not sound very helpful to say 'sometimes', but in truth there are a lot of variables.
It depends...
E-book Mania Can be Easy Profits for You
By: Bob and Cindy Floyd | 24/07/2008
Many online home businesses are created by the sale of a simple e-book. The popularity of the e-book has increased in the "I want it now" society that is in love with the idea of getting their desired information immediately. Not have to wait for something to be shipped to you is quickly becoming the desire method for most internet information shoppers.
Benefits of Article Marketing- #4 Social Bookmarking and Blogging
By: Jeff Schuman | 24/07/2008
No article marketing discussion today can leave out blogging and social bookmarking. You can benefit both from increased traffic and search engine bait from bookmarking your articles to relevant social directories.
Free Ways to Identify a Profitable Market Niche
By: Martin Malden | 24/07/2008
3 steps you can undertake, easily and without spending any money, to identify a profitable market niche for your Internet or Affiliate Marketing business.
Can You Cheat the Search Engines to Get More Website Traffic?
By: Adam Maxwell | 24/07/2008
The idea of cheating search engines for more web traffic is as old as the search engines themselves.
No surprise there, but it's worth looking at how and why people do it, to see if it's worth the effort...
When search engines go about ranking how they display their search results, they...
Go Offline to Increase Website Traffic
By: Adam Maxwell | 24/07/2008
That may sound contradictory, to go offline when you want to increase website traffic, because surely you want to always be online to promote website business, right..?
Wrong.
Of course you would love to have a flood of traffic coming to your site from online generation, and this is obviously never to...
How to Start and Expand Your Personal Network
By: Phil Evans | 24/07/2008
This is about discovering and using the most important of all the basic network marketing strategies. If you know anything about network marketing you know that the success of your business falls solely on only one network marketing strategy: Prospecting.
More from Scott Lindsay
Ecommerce - Entrepreneurial Perseverance
By: Scott Lindsay | 03/10/2007 | Internet
"It is time for us to stand and cheer for the doer, the achiever, the one who recognizes the challenge and does something about it." - Vince Lombardi
How does ecommerce differ from entrepreneurialism? Well, the former is dependent on the latter. What this means is that for every ecommerce business...
Web Design - You Are Replaceable And That Should Make You Happy
By: Scott Lindsay | 03/10/2007 | Internet
In the past there was always a fear that automation would replace (or displace) honest, hard-working citizens. While this may happen, there is reason to look at automation as an ally in online business.
If you were to conduct an online search you would likely find businesses that rely on personal...
Site Promotion Tools - Never Stop Learning
By: Scott Lindsay | 03/10/2007 | Internet
Site promotion for your online business is something that takes on a life of its own. Site promotion is not relegated to one specific site promotion tool. If you find one tool that seems to work for you it may not be long before it is not as effective as...
Internet Marketing - One Bite At A Time
By: Scott Lindsay | 03/10/2007 | Internet
Internet marketing provides the ability to expand the possibilities of your website while giving a nod to your own dogged determination and mental quickness.
Internet marketing is not simply a one-size-fits-all piece of clothing designed to allow you to simply apply one standard where you discover yourself on the same footing...
Web Branding - Bottled Rainforest
By: Scott Lindsay | 03/10/2007 | Internet
Have you ever been around a poet that knows so much poetry by heart that they annoy you every time the subject of poetry comes up? They are passionate about their love for poetry and are emotional as they explain the complexity of the poems they recite.
Certainly you have...
Web Design - Using The Family Tree
By: Scott Lindsay | 02/10/2007 | Internet
When it comes time to work on a web design you should work to develop the site before you actually develop the site. What I mean by that is try to map out what you are wanting in your website and how everything should break down logically.
Think of it like...
Seo - Tracking Words
By: Scott Lindsay | 02/10/2007 | Internet
WordTracker.com provides both a free and fee-based service to help you in finding keywords or phrases that will assist you in developing word lists for Search Engine Optimization (SEO) strategies.
Obviously the fee-based software provides several upgraded features that can be a real benefit to business, but the use of the...
SEO - Anchor Text And Headings
By: Scott Lindsay | 02/10/2007 | Internet
There has been a Search Engine Optimization (SEO) strategy that has been largely ignored. It may even be considered a minor element in the scheme of SEO techniques.
Most if us have visited websites with anchor text (hyper links) to third-party sites with more information. In the world of HTML you...
Internet 
