The Proven Sales Copy Formula

An important part of your business as an internet marketer is the ability to write really good sales copy. Although writing good sales copy isn't a skill that most of us are born with, it's a talent that you can acquire with just a little practice.

If you spend a little time surfing affiliate marketing sales copy on different sites, you will note that every example of good sales copy is based upon a tried and tested formula which includes all of the following:

1. An attention grabbing headline - The purpose of the headline (which is always in huge lettering right at the top of the page) is to grab your prospect's attention and pull them into your sales letter. This is critical. If you don't have an awesome headline, it won't matter how great the rest of your sales copy is. Your prospect will have already left to visit someone else's website!

2. A sub-headline - A good sub-headline maintains the reader's interest and act as a natural transition from the headline to the body of your sales copy.

3. The body of your sales copy - The body of your sales copy should continue to maintain your prospect's attention from beginning right through to the end. It should include the following elements:

a) a discussion of the problem that your reader is trying to find a solution to.

b) the hint of a possible solution to the reader's problem. ("What if I told you that there was a simple system that could finally help you realize your financial dreams!")

c)a description of the product itself including proof and testimonials.

d) the offer. (Here you will include your link to the product, any bonus products that you are offering to induce the sale, your guarantee (if any)and any other incentives which you can offer in order to motivate the reader to take action right away.

As you draft your copy, keep in mind at all times that it should appeal to your prospect's emotions as opposed to his or her intellect as it is emotions that always drive a consumer's actions. In order to achieve this, you should focus at least 70 per cent of your sales copy on the "benefits" of using your product or, in other words, how it will improve your reader's life (i.e. beautiful hair, a perfect body, more money) and not more than 30% on the product's features (the elements that are descriptive of the product itself and not the results it will achieve for the reader). An example of a feature might be "folds easily for storage under your bed!". It's a nice marketing point but it doesn't evoke emotion in the reader.

As you study the art of writing sales copy, you'll notice that good sales copy always follows the formula set out above for one reason - it always works.