The perfect domain name is one which has a natural ability to rank high in the major search engines. The domain itself accounts for over 20% of the total ranking factors which a search engine considers important.
Here are my top ten tips for choosing effective domain names:
1. Choose a dot com domain as your main web site domain name. The .com generally performs better within the search engines and is the natural choice for business online.
2. Register your county domain also. If you are UK based then register the '.co.uk' version and set-up a 301 redirect to your main site.
3. Register common misspellings of your main domain and set-up 301 redirects to your main site.
4. Register a domain which contains your main keyword. Establish your main keyword by summarising your business in one single word. Keep it to one word only - it can be done - not a phrase or 2 words, just one single word. Make this your main website domain name.
5. Search for a domain that contains this word and as few other letters as possible. Do not use numbers or hyphens, Just use the main keyword and a few other letters. The main keyword can be at the beginning or the end. It doesn't matter that much.
6. Discover the top 10 keyword searches related to your site's main theme. You can use a tool such as 'Wordtracker' to find out the most popular keyword searches. Register a domain for each popular keyword term and create a 'content' site on each domain name. The content can be articles, resources, downloads, forums etc... Create the content in sub-directories in the main domain. Each sub-directory will have a theme related to the domain keyword. Make sure the homepage of each content site links to your main web site. In this way you are funnelling all related searches to your main keyword website.
7. Register the .org version of your main website domain name. MSN tend to favour .org domain names so you can create a doorway page for the .org to achieve a high MSN ranking.
8. Use a domain registration service that registers domain in real-time and can provide a 301 redirect service and full POP3 email.
9. Search for expired domain names that could have existing back links to provide immediate traffic and quick search engine listings.
10. Register domain names for 'key-in' traffic. This is traffic from a visitor who simply enters a series of the keywords direct into the browser followed by a '.com' In other words, the domain will be a series of the most popular keyword terms related to your site followed the domain ending. These type of domains are not as search engine friendly but can provide instant free traffic for your site.
Finally, domain names are a relatively cheap means of driving traffic to your site and if used effectively can increase your search engine ranking and drive free targeted traffic to your website.
Colin Hartness is the founder Of Web-At-Work Ltd T/A Cheap Domain Names UK specializing in domain packages with 301 redirect options, full POP3 email, Spam filters & more Please visit: http://www.cheapdomainnames.uk.com for details.
- Related Videos
- Related Articles
- Ask / Related Q&A
- The Steps Of Web Hosting Domain Registration
- Dedicated Server, Reseller Hosting,seo Services, Web Hosting, Domain Registration, Web Development, Sms Services, Soft
- Web Hosting, Domains, Traffic, Online Business
- Cambodia Web Hosting
- Top 5 Affordable Web Hosting Sites
- Top Five Web Hosting Providers
- List of Top 10 Web Hosting Mistakes With Their Solutions
- What You Need to Know About Domain Name Registration and Web Hosting
What is Local Search SEO?
By: Stephen Logan | 01/12/2009Well, the easy answer for this is that Local Search is a facet of search engine optimisation (SEO), which specifically targets your geographic locality. Of course, as with all optimisation techniques, there is a little more to it than that. The first thing that you may be wondering is how exactly...
What Are The Differences Between Facebook And Twitter?
By: Keith A Stauffer | 01/12/2009If you have an internet business, than it is important that you know the difference between Facebook and Twitter. You definitely want to use both of these social marketing sites to get traffic to your business. Knowing the difference between these two sites will show you how you can use both of them to benefit your internet business. Learn more about the differences now.
How Do You Find Local Online Business Directories in Your Area?
By: Adriana N | 01/12/2009As more people have made the internet an important part of their daily lives, businesses have increased their online presence in order to reach their targeted customers. As well, more people are using local business directories to look up businesses instead of the traditional telephone book directory. When people use...
How Can Online Business Directories Be Used For Your Business Exposure?
By: Adriana N | 01/12/2009Businesses are always looking for ways to drive more traffic to their websites. The key to acquiring more traffic is to get as much exposure as possible. When looking for methods to increase online business exposure, one effective way is to list your business in online business directories. Search engines...
How Can a Business Directory Help in Generating Sales Leads?
By: Adriana N | 01/12/2009For any business, generating quality sales leads has always been a challenge. It is the responsibility of every business to generate their sales leads. The traditional methods of sales lead generation are not as effective as they use to be; therefore it has caused many businesses to come up with...
How a Network marketing company makes money?
By: Jikly Batista | 01/12/2009There are actually several ways in which you can probably boost and enhance your on-line business in the most efficient way. There are even several ways that a network marketing company would follow in a corporate level, to increase the productivity and as well as the profit by the standard processes of making the best out of network marketing strategies.
What is All The Buzz About Mandura?
By: Donny Gamble Jr | 01/12/2009Learn if Mandura is the right network marketing company for you to join in order to build a life long residual income
Make Money From Google Adsense
By: Stephen Ng | 01/12/2009Learning how to make money from Google Adsense is probably the easiest way to make money online. It is made possible when Internet giant Google began their Adsense service in March 2003 and quickly became the biggest force in online advertising. It is a very simple way to make money online...
Not All Domain Names Are Created Equal
By: Colin Hartness | 19/02/2007 | InternetChoose the right domain name and your business is one step ahead of competition. Get it wrong and you will get left behind. It's as simple as that. Domain names are fundamental to the ranking of your website in the search engines. And the search engines will account for 90%...
Do Multiple Domains Bring Multiple Traffic?
By: Colin Hartness | 05/02/2007 | InternetYou have registered your business domain and managed to secure a real short and catchy '.com' domain name. It's optimized with your major keyword and describes your company business to perfection....Congratulations! You have built your website and optimized for the search engines. Your site contains plenty of good, original content and...
Why Register UK Domains?
By: Colin Hartness | 26/01/2007 | ComputersWhy register UK Domains? UK Domains are the 1st choice domain for most UK home users and businesses being the 2nd most popular country code domain. NominetUK is the registry for all UK domain registrations. They manage over five million domain names, making them the world's fourth largest Internet registry. NominetUK was...
Which Domain Name Do I Choose?
By: Colin Hartness | 10/01/2007 | ComputersWhat is the best domain name to choose? This is good question. Let's say I am starting a new business venture. I have decided on my company name and it is registered with the relevant authorities. My company is called Joe's Trading Ltd and I sell cheap widgets. I now...