Have you ever seen those television commercials that are essentially mini-movies? They can't play the entire production so they cut it off at a cliffhanger and display a computer graphic with a web site name and an encouragement to come by and see what happens next. The curious will visit.
Children's toys and cereals will also include website information in their television ads encouraging kids to drop by and discover a whole world of fun waiting for them.
Even fishing shows will present website information so anglers can get the latest information on lures that will potentially bring in the 'catch of a lifetime'.
You hear and read website addresses in all forms of media.
Have you ever wondered why businesses are so intentional about promoting their website?
The short answer is traffic building? The slightly longer answer is a website can be the best non-intrusive, yet highly interactive way for customers to get the best impression of your business.
There was a time when businesses looked at a website as simply a novel approach to displaying a cyber business card. It may have been attractive, but certainly wasn't something visitors felt compelled to go back to.
Today businesses are creating an interactive cyber empire that goes a long way to developing a specific web brand. Information does not remain static on these sites and knowledge-based content can be informative, entertaining and the stuff of link forwards.
Many websites develop a sense of community to further enhance the experience of a web site visit.
Why is traffic building important?
As businesses developed complimentary cyber stores, the need for a positive experience became an important component to website design. Online business desired repeat customers and a reason for newbies to consider your site a worthy destination.
Foot traffic is important for any brick and mortar store. The same is true of online business. Creating an environment that is comfortable, entertaining or informative is a good step in welcoming cyber foot traffic, none of this means much if you haven't implemented solid Search Engine Optimization (SEO) strategies.
If you don't start with both a solid SEO strategy along with a solid web design then you are operating from a point of weakness.
If you are wanting to develop traffic building measures into an existing business site make sure to evaluate your website to see if its worth more than one visit and then make sure you've helped search engines find you and rank you as highly as possible.
Traffic building begins with a good plan and an eye on present and future goals.
Build it, promote it, sell the ideas, promote it, create good content, promote it, enhance SEO strategies, promote it, and the chances of increased visitation improves.
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Frequently Asked Questions
Nobody can answer this question.
By: JGgotogirl | 11-07-2008
What is the market size in the United States for tactical flashlights? How many are sold each year? How many are sold to police, military, security personnel and other relevant protective services?
Where or how could i become a promoter of NYC in Japan and vise versa?
By: euro777 | 11-07-2008
Hello How would one become a promoter of New York City for Japanese people living in Japan. I live in New York, but my wife is Japanese. I also love Japan and love to travel there but i do live in New York. Working as a promoter would be ideal work for me( better than working in restaurant) Thank you all in advance urmas mollerson
PR or Marketing???What is more ...
By: arllyn | 10-07-2008
PR or Marketing???What is more creative????
Scm review
By: anil kumar | 10-07-2008
can rising petrol price can destroy the supply chain management concept
Phorm illegal interception also copyright of websites visited.
By: illegal | 03-07-2008
You have a child with their own computer, this child is not the ISP account holder a webwise page pops up this child spots the name webwise and associates this with the BBC program he uses at school so clicks to allow. This child has just been allowed to alter the T&C of the ISP account while under the age of being allowed to give informed consent, The ISP now is profiling a minor without parental consent, changed the customers T&C without his verifiaction. Would this fall into invaision of privacy since the person consenting was mislead by false advertising yes Phorm selected an alreadyb known and trusted name by children used by the BBC. 1. Would this be breaking the law? 2. Why does the account holder have to verify wioth password to login or even talk to the ISP about anything but a child can change the T&C without any way to verify it is the account holder? 3. Interception of the browser is illegal so how can Phorm suceed without breaking the law? 4.Websites you visit all have copyright you can visit but are not supposed to copy, proccess for material gain this phorm will do who wil pay the website owners for breaching their copyright? 5. Why will phorm not follow the robots.txt for its own instead of googles? 6. With such as google I can delete cookies and any tracking they are doing is stopped, with phorm it is on my connection so can never turn it off 100% have tot ake the word of one person who has no reputation since he has been hijaking browsers illegally for years would you trust this knowing that?
A tide of public awareness?
By: www.mywebusage.com | 02-07-2008
you seem to be confident that these changes are only taking place on a corporate side. I fear that this assumption could be a little shortsighted. How do you propose that advertisers can counteract the rise in public awareness of advertising technologies which were previously operated "under the covers". After all how many people are prepared to stop and talk to marketing or PR enquiries on the high street? when people are given the option they invariably decide to opt-out.How can the "marketing intelligence industry" tackle this rise in "public awareness"?
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