Understanding How Keywords Help You Profit Online - Part II

In Understanding How Keywords Help You Profit Online - Part I you learned that when certain keywords are imbedded in your website, landing page, blogs, ads and so on, they can be picked up by prospects who are surfing the Internet. This is often how they happen to come to your site to see what you have to offer.

Keywords allow you to target specific audiences in Google and other search engines. You can choose the exact keywords that you want to promote and this control allows you to create quality campaigns. If the keyword does not match the product or the audience you are promoting to, you will be wasting your time and efforts.

Traffic no longer converts like it used to. Several years back anyone could throw together a web site and channel traffic to it and voila! success exploded. Why? Competition was sparse and consumers were not quite as savvy or wary as they are now. High-volume traffic is the shotgun effect - the scatter shot if you will.

Today, high-volume traffic is not enough! Simply having hundreds of people looking at your site is not your end goal. Today, you must use the rifle effect - hitting the bull's eye as much as possible. Your goal is to draw targeted traffic - people who are looking for exactly what you are offering. Well-selected keywords can be the key!

Think about it. As an online marketer, you are better off having one-thousand highly relevant keywords that each gets only one click per day, than one keyword that gets 1000 clicks per day. Will it take longer to develop your campaign? Yes. Will it be worth it? Yes.

And the clincher is that this knowledge will keep you from falling for the lure that someone is going to drive thousands (if not millions) of visitors to your website. Paying for these services is like throwing your money to the wind.

Remember the goal here is to get sale conversions. (Read that: CASH FLOW) When first starting out, don't focus on thousands of hits on your website; rather focus on drawing targeted traffic - visitors who truly want what you are offering. This can give you a much better chance at making sales - and then, repeat sales. And that is what you are ultimately aiming for. You're not in this for your health; you want to earn money online!

Remember, as an online marketing newbie, you do not need your own product or website. As an affiliate marketer, you can create a campaign using your well-selected keywords, and you can channel your visitors directly to the product (merchant) website with your affiliate id attached. Direct linking (linking straight to the merchant) can work and will work as long as you target keywords that are on the merchant's sales page.

If that user makes a purchase, you snag a commission. Cha-ching! That's where you're headed, and understanding keywords will get you there faster. Soon your online internet business will be thriving!