Anja Glauch is the co-founder and managing director of Tetridia Ltd. She began her career in Information Technology more than 11 years ago. She is leading the companies Online Marketing, Search Engine Marketing and Search Engine Optimisation activities.
What are the main changes?
Microsoft has made improvements to the search functionality of Live Search and added more personalized elements, focusing on social networks. New features have been added such as Windows Live translator. They also want to change the way results are brought to the consumers, also delivering multimedia results like its biggest competitor Google does .
Marc Bressel, regional sales director for EMEA at Microsoft Digital Advertising Solutions, said "We want to bring a totally different search results experience to what we have in the market".
These innovations are following the launch of AdCenter in the UK last summer. A paid search platform to compete with Google Adwords but Microsoft didn't achieve to be a serious thread to the market leader just yet. To be successful in this market Microsoft needs to win back its slice of the search engine market share in order to make the AdCenter platform work, one step to reach this goal is to bring more users to Live Search with their new version of Live Search .
But will it work? Time will tell .... so watch out for more news.
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