Darrell Howell is an Internet Marketer and Blogger. Check out his Blog at http://www.blueridgemoney.info Sign up for a free Internet Marketing Newsletter here.
Today the fast Internet download times make it easier than ever for Internet marketers to use video presentations to promote their websites. All you need is a talking head, a camera, some video editing software and access to the Internet.
You can make a short video with a digital video camera, or a simple web cam, or even on your cell phone. Next you can edit it on your computer and upload it to the Internet. Video sharing websites such as YouTube.com. have made the process of uploading and sharing video clips something that is easy for anybody to do.
The beauty of all this is that once you have invested in the equipment (camera, computer, editing software, Internet connection) there is virtually no other expense. YouTube, for example, is free to join and lets its members upload their video clips free of charge.
At its most basic, all you have to do is point your camera at your face, switch on the camera and start talking! This approach to marketing is both cheap and effective. The simple, informal "talking head" type of presentation is exactly the style that some of the top Internet marketers use to promote their businesses on video. If you are not sure what you should do or say, all you need to do is to head over to YouTube.com and start viewing Internet marketing videos to get some good ideas for your own presentation.
But before you zoom off to YouTube, here are a few tips to get you started on your viral video marketing career...
1. Keep your video clip SHORT and Dynamic!
You can say in just three or four minutes what it would take several hundred words to explain. However, you must stay very focused if you are to keep your audience's attention. Keep them entertained by all means, give them some useful information and above all make it dynamic.
2. Don't Beat About The Bush: Use Repetition To Good Effect.
Do not beat about the bush or go round in circles or keep repeating what you have just said ad infinitum.
Stay in control of your information. Let people know that you will tell them something important later on to keep them watching, by all means, but do not string out or pad out your presentation just to keep them dangling. People do not dangle on the Internet - unless you hook them in fast, they disappear!
So, save the repetitions for your summing up in the last 30-60 seconds of the video. Use the summing up section to repeat the important points clearly and concisely. By all means repeat website and email addresses clearly at the end of your presentation.
3. Take advantage of the viral potential of video sharing.
The beauty of using videos to promote your business on the Internet is their viral marketing potential. Videos can be easily embedded into blogs, websites, and social networking sites. Links to videos can also be sent by e-mail or posted as syndicated web content on RSS feeds. If your video clip packs a punch you may well find it spreading your message across the Internet like a virtual virus.
4. SEO Your Video!
Make sure you optimize your video clip for the search engines. When you upload a video to video sharing sites like YouTube.com you can add some text information such as the title of your video, a brief description of the video content, and some meta tags. Be sure to include some keywords in those fields so as to get your video registered on text-based search engines.
You can include keywords in the URL for the video to help the video search engines locate it.
Much more could be said on the subject, but if you follow these four simple steps you will be well on your way to becoming an expert "talking head" and viral video marketer.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Learn Affiliate Marketing - Viral Marketing for your Affiliate Business
- Viral Internet Marketing: Viral Marketing - An Effective Internet Marketing Tool
- Using Videos in Viral Marketing
- Using Videos in Viral Marketing
- Tips And Ideas Using Viral Marketing
- Viral Marketing - Free, Word-of-mouth Advertising
- Not Using Viral Marketing 101 Could Eradicate Your Business
- Affiliate Success Strategy - How to Use Viral Marketing to Get Maximum Profits




Free Access to Targeted Traffic Building Membership
By: Martinact420 | 16/11/2009Financial crisis has made web site owners to take targeted traffic issue more seriously. Today if your web site is not bringing money, it makes no point to run it - recession is not the best time for expensive and time consuming hobbies.
Carbon Copy Pro Can Help Anyone Be Successful With An Internet Business
By: Steve Lauri | 16/11/2009Are you struggling to make money online and no matter what you try, nothing seems to be working? Then you need to know about Carbon Copy Pro, which will help anyone succeed with your own internet business. Learn more about this effective system now.
How to Trace a Phone Number Easily
By: Michael Pasquet | 16/11/2009If you want to find a particular person, a missing person or if you want to know who is the caller of a particular number for example, there are several ways to find it on Internet.
How Can I Trace A Cell Phone Number With A Reverse Phone Lookup Directory
By: michael | 16/11/2009Don't bother trying multiple reverse phone directories in order to find the owner of a phone number, either
How To Trace A Cell Phone Number With A Reverse Phone Lookup Directory
By: michael | 16/11/2009Usually, the reason you'll run into problems is that the number belongs to a cell phone.
How to Increase Your Page Rank: 4 Effective Ways
By: Blake Evans | 16/11/2009Designing an efficient and a user friendly website is a challenge in itself. In the present times of the wide influence of the Internet, you just cannot do away with website development and designing online content. But all your efforts might go waste if you do not know how to...
Keys to a Good SEO Training Program - What to Look For?
By: Blake Evans | 16/11/2009With online advertising and marketing getting more popular and effective day by day, Search Engine Optimization, commonly referred to as SEO is becoming correspondingly important. SEO training services are widely available, since this is a skill much in demand. However, it might cost a bomb, and even after spending quite...
5 Steps to the Successful Building of One-Way Links
By: Blake Evans | 16/11/2009Link building is an integral part of the process of search engine optimization (SEO). When you resort to the web for marketing or advertising purposes, it is important that you ensure the maximum traffic to your website, and SEO has grown to be one of the most popular and effective...
Don'T Quit Your Day Job For Your Internet Business, Not Yet!
By: Darrell Howell | 24/02/2009 | InternetFor many people, especially people who rely on their day job for their main or only source of income, starting small, part-time and slowly may be the best way.
Reciprocal Linking And Link Baiting For Internet Marketing Newbies
By: Darrell Howell | 19/02/2009 | InternetThis article looks at reciprocal links and link baiting and explains how they can be used to increase back links to your site.
How Do I Choose a Domain Name for My Internet Business
By: Darrell Howell | 10/02/2009 | InternetThis article explains what domain names are and discusses two ways of choosing a domain name for your website.
Seven Ways to Promote Your Email Newsletter
By: Darrell Howell | 14/01/2009 | InternetBuilding a permission-based opt-in list offers an excellent opportunity to build customer loyalty via an email newsletter. So what are some of the fastest ways to build your opt in list?
How to Get More for Your Money on Traffic Exchanges
By: Darrell Howell | 08/01/2009 | InternetTraffic exchanges offer an excellent way to generate traffic and publicise your business on a small budget. In this article I will look at how you can get even better value for your money by generating thousands of extra TE credits for no extra cost.
How to Break Even as a First Step to Building a Profitable Internet Business
By: Darrell Howell | 07/01/2009 | InternetYour first aim for your Internet business should be simply to break even if your business is to survive for the long haul. Once you can consistently break even you will be in a very good position to build a profitable Internet business without risking your bank balance.
Make Your New Years Resolution Stick in 2009
By: Darrell Howell | 05/01/2009 | Self ImprovementWhy do so few people keep their New Year's resolutions and what can you do to make sure that you are one of the few who keeps your? Here are eight tips to keep you on track.