Steve Shaw is an article marketing expert, and founder of the popular article distribution service, http://www.submityourarticle.com, used by thousands of business owners. Discover how to use the power of article marketing to reach tens of thousands of potential prospects for your website - download a powerful free report on successful article marketing from http://www.submityourarticle.com/report
There are two types of links that you can use in a resource box:
A text link and a HTML link
A text link appears in a text resource box, and it looks like your written out URL (starting with http://).
When you type in your fully qualified URL, it automatically becomes an active link so that when someone clicks your link they are taken back to your website. When a reader looks at your link, they can see quite obviously what your website address is.
A HTML link is formed when you hyperlink anchor text. Your anchor text should be your keywords. Your keywords/keyword phrases should be 1-3 words long, ideally.
You can tell an HTML resource box because you will see words that are linked, and you won't be able to see the website address (unless you hover your cursor over the link).
By hyperlinking your keywords, you draw extra attention to them from Google, which can help your website be associated with those keyword terms in search engines.
An HMTL link always appears in an HTML resource box--you cannot put an HTML link in a text resource box. You can however put a written out URL in your HTML resource box and hyperlink it so that you have both a written out URL that is hyperlinked and also your keyword terms hyperlinked.
Is it at all beneficial to use a link made from a written out URL and a link made from anchor text in the same resource box?
Yes, there are advantages to using both. By hyperlinking your anchor text (your keywords), it can benefit your search engine ranking. By hyperlinking your written out URL, you help readers remember your website address.
Two pointers on this:
If you decide to hyperlink anchor text, do not hyperlink the same words each time. You should have a list of keywords that you are targeting, and you should vary they keywords/keyphrases that you use as anchor text for each article.
The reason for this is that if you hyperlink the same keywords every time, it could be interpreted as an attempt to manipulate Google's rankings (which it doesn't like!). For best results, vary the keywords you link in your HTML resource box.
Also, if you will use a written out URL in your resource box along with a link made up of anchor text, you will need to manually hyperlink your written out URL.
Unlike in the text resource box, URLs do not automatically form links in the HTML resource box--you need to specify what text you want to form the link and then create the link.
If all of this talk about "anchor text" and "hyperlinking keywords" is confusing to you, you may wish to start out by using a text resource box, which is easier to create. As you start to feel more comfortable, then you can experiment with making HTML resource boxes.
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