Whats a Lead Capture Page?

A good lead capture page is essential in order to get more leads it can be the difference between success and failure in an online business. It's all about getting those leads. So what does a lead capture page do? Well it provides information about you and your product and hopefully entices your prospect to give you their details and hence become a lead.

There are several key aspects to creating a good lead capture page. I will deal with the actual content of the page here rather than how to make the page using html or frontpage , Flash etc.

A good header or title is the first aspect. This is one of the most important parts of your page as it's the first thing your prospect will see and has to grab their attention and make them read more or they will just click off and onto something else and you've lost your opportunity. something like "Systems Work - People Fail - You've heard the success stories - Now it's your turn to become one" It's a bold statement that is not self explanitairy but is entriging so entices the customer to read on to find out what its all about. Also it mentions that it's their chance to be a success and who does not want that.

The second aspect is that you need to tell your story. In order for the prospect to connect and identify with you it needs to be personal. The prospect needs to feel like they are getting to know you at the same time as getting to know about you opportunity. There are tools that you can use to help with the connection you need to make with the prospect. A video is great as the prospect can see and hear you so they feel more of a connection. A photograph also works really well especially when coupled with a voice message is almost as good as a video. The connection is really helped by tones and expressions and general body language.

The third aspect is that you need to have the lead capture section where the prospect will enter their details (usually their name and email possibly with a phone number) It is essential that in this section you have a call to action. In other words a statement that tells the prospect what you would like them to do next. Like "Enter your email here" - You can back this up with a message in your voice or video message. Something like "enter your email and I will get straight back to you with all the details of exactly how I make money"

The colours that are used on the page are also important. Generally a dark blue background with a white column in the centre with black text on and a red title work best but play around with the options and fonts to see what works best.

Once you have built you lead capture page you should go through a testing process which is often refered to as split testing. The purpose of this is to refine your page to see what is working best. The principal is that you should send traffic through two versions of the same page and see which works best. You can yest two pages at the same time and there are various tools available to help with this. If you google "Split Testing" there are several listed - Including googles own tool. It is best to change one small item on the page to see what works best. Even the smallest changes can make a difference - start with the Header or Title as that is the most important part. The colour or font of the title could be changed - Put some traffic through both pages and see which one converts click to leads the best. Make a small change to the best page and start the process over again. This way you can gradually refine your page to see what works best.