Steve Shaw is an article marketing expert, and founder of the popular article directory at http://www.submityourarticle.com/articles, containing thousands of top quality articles from thousands of business owners. Discover how YOU can use the power of article marketing to reach tens of thousands of potential prospects for your business - download a powerful free report on successful article marketing from http://www.submityourarticle.com/report
The great thing about this template is that anyone of any skill level can write it relatively easily, and it's a great way to ignite interest in your topic.
I call this template "The Beginner's Guide" template, and it involves the following steps:
1) Write an article introducing a newcomer to your topic. This article should be a broad overview of your topic and suitable for someone who has no previous knowledge of your niche. Especially for those of us who have been writing articles for years and years, it can be easy to forget that many readers are at a Stage 1 level, and in order to draw them into our topics we need to write on a more basic level.
There are two approaches you could take:
Write for a beginner, someone who is interested in your niche and is just starting out.
Or, write for someone in your target market who might be interested in your topic if they had more educational information.
2) Keep your language simple--this means no industry lingo or overly technical jargon. If you need to use terms that are unfamiliar to your average person, then explain what they mean.
3) Keep your info simple. The idea is to give a broad overview of your niche, rather than going deep. Remember, for some readers this is the first time they're learning about your topic, and information overload can scare some readers off. Assume that your reader doesn't know anything about your niche.
4) Why should the reader be interested in your topic? There has to be some benefit to the reader--will it help their business grow, increase their happiness in some way, help them deal with a practical challenge, or otherwise benefit their life? Spell it all out in your article.
5) Give your reader a taste of information, but leave them wanting more. This is just one article on a big topic, so you won't be able to cover everything. Just give the basics and let your resource box guide the reader back to your website for more in depth info.
6) Here are some title suggestions:
"[Your Subject] 101"
"[Your Subject]: An Introduction"
"A Beginner's Guide To [Your Subject]"
7) Remember to cover these points:
*A broad overview of what your topic is.
*Why do people need it?
*What are some of the downsides? What can the reader realistically expect?
*What happens next? What should the reader do to get started?
This is one article template that you can use repeatedly to create different articles on the same topic. There are probably different aspects of your overall niche that warrant an overview explanation in an article.
For example, if your main topic is Article Marketing, you could write a "Beginner's Guide to Article Marketing", and then also other articles that give overviews of more specific topics under that niche, like "Resource Boxes: An Introduction".
The payoff for accumulating a library of articles that appeal to newcomers is that you are creating doorways for new readers/customers to become interested in your topic. Think about it--there are some people who could benefit from your topic, but they just don't know it yet!
I challenge you--see how many articles you can write using this template. I think you'll come up with more than you imagined!
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