Tamara Aspeling is the founder and director of Caliente Media, a company dedicated to cost effective, quality online marketing campaigns, for on and offline businesses. For more information, email Caliente Media, or visit the website.
1. Run an Online Competition
Offering a free product or service, as a prize in a competition, which requires registration to enter, is a great way to build your opt in email list. Host the competition on your site to boost traffic, and market it through your blog, article marketing, Twitter and social network pages and content.
2. Give Something Away
In this day and age, getting anything for free is not something most people expect. If you give away an e-book, report or service for free, on your website and elsewhere, chances are you will have no problem finding people to register, helping you build your opt in email list.
3. Network
Social networking sites are everywhere. Why not include a link to your website on each of your pages – Facebook, MySpace, LinkedIn, Twitter and so on? Make sure your site has a register button on each page, and actively invite new contacts to register.
4. Include a Link on Emails
If you don’t have an email signature yet, that’s a whole other article, but adding a link to your opt in list on your signature can yield some impressive, and surprising results, helping you to build your opt in list easily.
5. Free Classified Sites
Offering anything for free, even information, will certainly help you build your opt in email list. Why not advertise your services on free classified sites like Craigslist and Gum tree, including a link to your registration page for your opt in email list.
Of course, once you’ve built your opt in email list; you’ll need to start creating marketing materials, newsletters and more to turn your list into customers. Hiring a professional to create these materials for you can save valuable time, and since time, these days, truly is money, cut costs too.
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