Adwords Secrets - Spit Testing

| Posted: 08-05-2008 | Comments: 0 | Views: 17 | Rating: (51)

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Hi Guys, In this article I want to take a look at how you can constantly increase your CTR just by using my favorite Adwords Secrets - Split testing.

OK, for this article I’m just going to dive right in and take you through these adwords secrets. So, If you don’t know much about adwords, or are at an intermediate level, then please download my FREE Adwords Ebook. This is a beginners step by step guild, with lots of killer tips, tricks and adwords secrets.
www.secrets4adwords.com

First of, I just want to take you trough the process of writing killer ads for your Adwords ads. This is such an important part to master, as it will greatly help increase our click though rate for each adgroup that we run.

In the example below, I want to look at online video guitar lessons. As i am a guitarist myself, I thought i’d be a bit self indulgent. :-)

OK, Lets say that our main keyphrase (the search query that get the highest CTR from) is online video guitar lessons. This is a good example, as we can tell just but the phrase itself exactly what is in the users head, in other word, exactly what the user is looking for.
‘How to learn the guitar from the comfort of his own home’.

The idea of the ad is to match your ads context as closely as you can to user end results.

Example.

This user has a question in his head - “Where can I find high quality guitar videos that are going to teach me how to play like a god?”.

So it is you job to answer that question for the user, If you can do this, then you get the business. You always need to be asking yourself, what is the answer to the users question. If you can work that out, your already 90% further that most Adwords advertisers.

Lets look at how a good ad should look:

Guitar Video Lessons
Learn to Play Like A God !
1000’s of Online Videos - Watch Now.
OnlineGuitarVideoLessons.com

As you can see, The ad basically show the user exactly what he want to know. It plays on his emotions and shows him that if he clicks through, then he is going to become a guitar master.

Note: Your URL also can greatly increase your conversion rates if it matches the main keyphrase.

The Adwords Secrets Revealed - Spit testing

Ok, Now that we’ve taken a look at how an ad should look, lets take a look at how to increase your Click Through Rate (CTR) but using the adwords secret - Split testing.

This is such a powerful feature that it should be a crime not to use it. You need to split test until your ad has reached it’s peak. Only then should you leave your ad to on its own.

What is spit testing?

Spit testing is a way in which you a can have two ads running from the same adgroup. Google will alternate your ad using an A B rotation method. Simply put, Google will display your Adwords ad text A, then display your Adwords text B. A then B then A then B and so on .

This allows us to test different element of the ad copy to see which ad will give us the highest CTR.

Getting Setup:
This is the easy part. Simply follow these step by step instruction below to set up the split testing of your ads.

1. Open up your campaign
2. Select ‘Edit Campaign Settings’
3. Find the ‘Advanced Options’ area
4. Find ‘Ad Serving’ section
5. Select ‘Rotate: Show Ads More Evenly’
6. Click ‘Save Changes’

This allows your ads to rotate between each other.

Writing the second ad:

1. Open up your campaign
2. Select your AdGroups
3. Click on the ‘Ad Variations’ tab
4. Click on ‘Text Ad’
5. Write a new ad
6. Save changes

Thats it, easy as pie. You should now have two ads that are running in an alternating patten. Now all that we have to is test different ad copy and see which one works the best.

What to test:

Below is a list of all of the different features that can be tested when using this adwords secrets - spit testing.

- Headline
- Body 1 copy
- Body 2 copy
- URL
- URL/keyword - e.g /free, /cheap, videos etc
Capitalization on certain words
call to action lines
numbers - e.g 1000’s of videos
Symbols - e.g 100%, &, -, £, $
Different benefits
different emotions

These are all great aspects that you should try and test. But always remember, only test on thing at a time. This is how you get the best results.

Once your ads have had a decent amount of clicks, you will then will be able to see which ad has the highest CTR. At this point you delete the ad that has the lowest CTR, then write a new ad to compete against the ad with the highest CTR.

You then repeat this process again and again until you can increase your CTR any more.

So there you go. I hope that you found that useful.

For even more KILLER ADWORDS SECRETS, download my FREE ADWORDS EBOOK
www.secrets4adwords.com

Thanks for reading.
Kind regards
Jeff Spires

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Article Tags: Business, Tips, Google, Secrets, Ppc, Pay Per Click, Tricks, Adwords Marketing

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