Lynn Jebbia is a Senior Project Manager at ArteWorks SEO, search engine marketing company. Her focus is SEO Strategy, Keyword Analysis, Competitive Analysis, Web Site Audits, Pay Per Click Management and Client Account Management.
Today users drive the search for the information they are looking for on the internet. They may use Google as their search agent and review the first five or ten listings to get the answer, product or service they are looking for. The interactions produced by Web 2.0 type applications like social media networks have made it easy to interact with other people and bring another whole dimension to our information search. The computers are the tools we use to get this information. We then have to interpret this information. The computers on the web don’t understand the content of the html documents they display, they simply display it.
The semantic web is about getting web computers to understand the semantics (the content) of the information they display. The goal is to make the information available on the web able to be interpreted by computers. This involves structuring the data by creating metadata that describes the meaning of the data. It is done with open standards so that any application can understand it and the data can be shared. The web becomes a database. Now it is more like a file server. It means describing things so that computers can understand the relationships between things. The semantic web will allow intelligent agents to work for you to tell you what you need to know based on their understanding of you derived from everything the agent knows about you: your past queries, your interests, the context of your past interactions, etc. The agent will then be able to act for you to gather information from multiple sources and present it to you. Think of it as the agent doing your research for you and then presenting this information to you in the way you like to see it.
An example of this is the CALO project. Just as the Defense Department created the first network of computers as the precursor of the internet called Arpanet the Defense Advanced Research Projects Agency (DARPA) is now working on a project to develop a personalized cognitive assistant under its Personalized Assistant that Learns (PAL) program. According to the website “The goal of PAL is to create cognitive software systems which are systems that can reason, learn from experience, be told what to do, explain what they are doing, reflect on their experience, and respond robustly to surprise.” The goal is to develop technology that will have a lot of value for the military so there isn’t a lot of public information about the project. However, it should have far reaching effects on the development of the semantic web.
Today we have tons of information on the internet. Search engines allow us to query this information to find what we are looking for. Most people spend too much time trying to find this information. It seems productive compared to how we did it before the internet but making the web meaningful for computers will allow us to automate this process and increase our productivity. It’s the next generation of the Internet called Web 3.0.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Web 3.0 Application : Web 3.0 Applications : Web 3.0 Design : Web 3.0 Semantic Web : Web 3.0 Web Development Standards
- Decoding Web 3.0
- Web 3.0 and the WebBee contribution
- Web Design Vancouver - Semantics Markup
- Web Design Vancouver - Semantics Markup
- The Definition of Web 3.0 – a Real Web 3.0 Perspective
- Web 3.0 - the Future is Here
- Why Web Directories are Great for One Way Links




How to Be an All Star Internet Show Off
By: Pat Mctigue | 14/11/2009Getting attention online doesn't always seem like an easy task, especially when there's so much competition all using the same marketing methods you're using. What it takes nowadays is a little determination and the interest to be an internet show off in order to really shine and create an online presence.
Show off Your Skills Online With These Top Tips!
By: Pat Mctigue | 14/11/2009Whether you're a graphic designer, freelance writer, copywriter, ecommerce expert or an expert in some other specific niche there are many things you can do to show off your skills online.
Loft Marketing, Real Estate Marketing w/ the Internet
By: TheBrainchild | 14/11/2009Loft marketing, especially given the style/price of most lofts currently on the market, is heavily geared towards the younger, hip, middle to upper-class crowd. Urban executives, creatives and green enthusiasts have always been fond of lofts, and often find their dream homes through persistent online research. Finding that one special property is very difficult; sometimes it actually feels never-ending.
Google Terminator Pro Bouns
By: Stacey Mcclain | 14/11/2009Learn a simple method for selecting buying keywords that are easy to rank on page one of the major search engines. Anyone can do this but few do.
Promoting the websites to top search engine ranks with Web Marketing of North Florida
By: John Martine | 14/11/2009Website Building is not only the creation of the website with the use of some designing softwares and scripting languages and putting in it some content. It is incomplete without the indulgence of Web Marketing required for the promotion of website.
Starting Your Affiliate Marketing With Baby Steps
By: elwin | 14/11/2009Affiliate marketing is one of the most profitable home business and with the rise of affiliate marketing, there has been …
Are You Killing Your Affiliate Marketing Business With These 3 Basic Mistakes?
By: elwin | 14/11/2009Affiliate marketing is a flexible part time home business we can pick for potentially great amount of profits. That’s the reason why …
Are You Enjoying Good Or Bad Quality Traffic?
By: elwin | 14/11/2009The key to success in internet marketing is traffic. Some people call it the ‘numbers game’ …
Best Christmas Gifts for Unemployed
By: Lynn Jebbia | 30/10/2009 | HolidaysGet some Christmas gift ideas for the unemployed and financially struggling friends and family this year from this article. Giving helpful, useful Christmas giftsv to the unemployed is important in this economy.
A Christmas Centerpiece for Christmas Dinner Table
By: Lynn Jebbia | 23/10/2009 | HolidaysThe meaning and traditions of the Christmas centerpiece. The decorations used for the Christmas Centerpiece throughout time and it's importance on the Christmas dinner table.
Why I Like the Kissing Ball
By: Lynn Jebbia | 14/10/2009 | HolidaysA little girl tells the story of why she likes the kissing ball and the traditions in her family around the kissing ball. She also talks about why she prefers it to mistletoe.
Shopping for a Christmas Wreath
By: Lynn Jebbia | 14/10/2009 | HolidaysA story written by a little girl describing shopping for a Christmas wreath with her family. She explains why she prefers a fresh Christmas wreath to an artificial one.
The Story Behind The Christmas Wreath
By: Lynn Jebbia | 06/10/2009 | HolidaysThis article explains how the Christmas Wreath tradition began and grew through the ages.
A Wonderful Advent Wreath Story
By: Lynn Jebbia | 21/09/2009 | HolidaysA Grandmother explains the advent wreath and it’s symbols to her granddaughter.
Christmas Wreath is a Warm Welcome and Great Gift in Bad Economy
By: Lynn Jebbia | 22/11/2008 | HolidaysA great gift that most people want is a Christmas wreath to hang on their front door and a great, affordable gift in a bad economy.
Is Local Search Online or Print Yellow Pages Being Used More?
By: Lynn Jebbia | 31/10/2008 | SEMSearch engines have become the first choice used for local search and yellow pages is now the second choice according to a recent study.