Awesome Tips for Improving Website Traffic and Rankings

It is definitely worth the time and effort to make a mental note of the following tips which will help increase website rankings and traffic. You may also take notes by hand or simply print this document.

Most importantly, create your website with valuable content, products or services. We've all heard that content is king so start believing and using it. Many recommend placing your primary and secondary keywords in the first paragraph and then evenly spread them throughout the remainder of the page. The optimal keyword density is 3-5 percent, do not exceed it or your site could be considered as a spam site.

Utilize market reasearch for finding target keywords that will attract your ideal customers. Put your keywords in these recommended places, the title, headings, sub-headings and meta tags. Keywords which are in bold text like headings and sub-headings help with search engine indexing.

Keep your site design simple so that your customers can easily navigate between web pages, find what they want and buy products and services. Do not clutter your page with lots of flashing banners and advertisements, this is usually a turn off and will only create confusion for your visitors. Too many things to click on will result in the back button being clicked or the big X to close the web browser. If your website sells products, be sure to keep the payment and shipping methods simple so that the customer experience is nice and smooth.

Some people recommend submitting your web pages to the most popular search engines. I tend to disagree as the search engine spiders are going to find your pages anyway. I consider this optional, submitting a sitemap to the major search engines will work quite well. If you do decide to submit your site to search engines, do not use automated services, always submit manually. Some of the automated services are scams and the search engines frown upon them anyway.

Stay abreast of search engine news, especially anything that could affect website rankings. However, if you play by the rules and have valuable content, these algorithm changes normally won't affect you. There are plenty of online tools and utilites for keeping track of how your website is doing, use them. Demonstrate your industry and product or service expertise by writing and submitting articles for your website to the article banks so you are perceived as an expert in your field.

Monitor your competitors and the top ranked websites to see what they are doing right in the way of website design, navigation, content, keywords, etc. Your web hosting company should have reports and logs you can use to see where your customers are coming from. Analyze your visitor location and their incoming sources whether from search engines or links from other sites and the keywords they used to find you. Make your customers visit simple and give them plenty of ways to remember you in the form of newsletters, free reports, coupons etc.

If your not sure or don't have the time to effectively maintain a website, it's better to hire professionals and let them handle all the details. While seemingly expensive, it's a lot less costly than spending money on a website without sales and no traffic.

Don’t look at your website as a static brochure. Treat it as an ever changing, dynamic sales machine, just like a real brick and mortar business that customers and prospects take seriously.