Dr. Samson Omotosho is the CEO of Futurefocus Health & Wealth,a non-profit organization dedicated to mental health and business-building. Dr. Omotosho has worked as a professor of nursing in many universities in Nigeria and the US for more than 30 years. He is currently a psychiatric nurse practitioner and director of Optimum Health Systems, Inc., an outpatient mental health clinic and psyciatric rehabilitation program.
Old methods of attracting or generating investors to business simply do not work anymore. The internet has given rise to many cutting-edge strategies for exploding businesses especially web-based businesses. So, there is no more need for cold calling investors, littering the cars and parking lots with thousands of stupid fliers, hounding friends and families to join your business, using of phone books to call individuals and businesses, begging, dragging or threatening people to join your business, and the use of those old ineffective marketing techniques. Successful business people now use systems where people, the right people, serious people, thousands of them, call you, e-mailing you, and are almost begging to invest in your business simply because you have become a huge success through cutting edge strategies. Such marketing strategies attract the right kind of investors and business partners to your business so that you can have an explosive growth in your business!
The first of these strategies is for you to get a website on which you will advertise your products and/or services. It is becoming cheaper now to pay someone to build you a website. Or, you can follow simple steps to build one for yourself, using a website such as homestead.com. They would also host it for you for a small fee.
Make sure your website has big bold headline that conveys urgency and passion such as “immediately”, “right now”, “like your life depends on it” etc. Also make sure it has an e-mail capture page for you to be able to respond to visitors and potential investors.
Load up free articles on your website as an incentive to customers. You can get articles online that you can combine and summarize to form your own article. Submit your articles to websites such as freearticles.com or articlesbase.com. Then have a link on your website to those articles. This is a powerful tool of drawing potential investors on the internet to your own business website like butterflies are drawn to the fragrance of a flower.
Make sure your website has a page for testimonials from others. This is another motivating factor for visitors. Load up various relevant links onto your website. This increases the visibility of your website on the internet. Also, develop a mailing list and auto responder to expand your investor-bank and communicate with them regularly.
Another easy and good way for attracting visitors is to start a blog, frequently post on your blog, and make sure you ping at least 10 to 20 services. Use press blogs to add a ping listing to your blog. Word press blogs are free and they will automatically allow you to ping Ping_O_Matic, which helps you send out pings to other sites. You can also use Ping_O_Matic for a free blog on blogger.com. Make sure you regularly update your blog daily to increase visitors who repeatedly come back to check if you have new updates.
By Dr. Sam Omotosho
CEO, FutureFocus Wealth Builders, Inc. http://www.futurefocusbiz.com
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