Consultant with over 11 years experience in the dental marketing field. Helping dentists throughout the United States develop appropriate and effective dental marketing strategies.
Dental website marketing strategies are pointing towards video in a significant way. The value is increased tremendously for dental practices focused on reconstructive treatment, complete health, cosmetic dentistry, and smile makeovers.
The power of video will take your web strategy far beyond dental website SEO, which has little value in how consumers make their decisions about dental care: when, how, and why.
With dental video patient testimonials, everything is quickly understood, emotionally, and logically--all at the same time.
With dental website video testimonials, consumers and patients will...
• Understand cosmetic dentistry and dental implant treatment without the dental fear element
- trust is built before the dental visit
• More deeply experience and see for themselves how real dental patients feel afterwards
- the benefits outweigh the fears
• See how the dental patients look and hold themselves
- seeing is believing
• Know that their feelings are common for dental patients leading up to their decision to proceed
- I am not strange and going ahead still makes sense
• Consumers will also more quickly put a higher value on your dental expertise
Consumers hardly ever let cost hold us back when they understand the benefits clearly. Dentistry has a history that holds many back. Even with the positive changes in dental care that have greatly improved comfort and results, consumers still need a path to make their decisions. Dental patients telling their story in a real life video format is a way to penetrate this armor of historical memories.
Dental Specialty Group in Nashville, TN took this marketing concept to another level with their dental implant video patient testimonials.
Besides the video testimonials, the dental website also has a presentation to showcase the oral surgeons’ expertise and provide additional credibility. That video introduces the i-CAT dental imaging scanner for the Teeth-in-an-Hour dental implant treatment and other services.
Their online strategy started with six implant dentistry patient videos to boost their dental website marketing:
1. Many Missing Teeth Become Teeth-in-an-Hour Implants, Nashville, TN
2. Simply Convenient! - Dental Implants, Nashville TN
3. Spanish, English Healthy Outlook Translation - Dental Implants, Nashville, TN
4. From Many Worries to Total Confidence – Implant Dentistry, Nashville, TN
5. Are Dental Implants for You? - Dental Implants, Nashville, TN
6. Get Comfortable: Dental Specialty Group & Implant Dentistry, Nashville, TN
Dental patient testimonial videos offer consumers the context they need to build value in your care and improve the perception of the experience.
Even with a high ranking achieved with dental website SEO, you need to get them to call and actually schedule a visit. Videos will greatly help develop patients who value and will pay for your services.
Most dentists go for generic dental marketing because of supposedly lower costs. To be successful in providing high-level dental services, the dentists needs to upgrade their perspective just like they expect their patients to.
Videos like this help limit cost objections, reduce the reliance on dental insurance, and noticeably lower the educational hurdles in case presentations.
MAKE YOUR DENTAL MARKETING CHOICE
1) Settle for less like other dentists and consumers?
2) Achieve more for your patients and yourself!
Sincerely,
Dick Chwalek – Dental Marketing Coach and Consultant
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