Don't Fall For Attraction Marketing Lies

Are you floundering with your network marketing business?  Are you feeling like you are going nowhere while the bills are stacking up?  One of the biggest obstacles for MLMers is their lack of skills in network marketing.  This forms the foundation for one of the biggest attraction marketing lies which is that anybody can succeed in the business.

Is it true that anybody can be successful at network marketing?  The answer is “yes,” and also “no.”   Becoming a successful network marketer does require a degree of skill.  Learning how to do things on the computer and what to say to attract prospects might be a new skill for many.  However, the old, offline methods of recruitment often involves convincing prospects that anybody can be successful even if they don’t know how.

What prospects are not told is that you do need a certain amount of skill to be successful. More and more often lies are frequently told in order to get prospects to sign up. In the majority of cases, the prospect is suddenly left in the dark to work things out on their own. The person who got them to sign up was simply doing what they were asked to do and the fact is they are possibly in a similar position—left in the dark as to how to be successful.

It’s no surprise then that the fallout rate caused by network marketing lies is just over 90%. Most network marketers quit their business within the first 3 months.

Network Marketing Skills

Lack of skills is the main reason people are not successful. The attraction marketing lies stretch way further than just convincing people they can do the job. The first lie is usually followed by telling prospects that all they need to do is sign up and the rest of the work will be done for them. However, the issue is very real--lack of skills is a real problem.

Most network marketers need to be skilled in all areas. Not only do they need to be a network marketer, but also a recruiter, prospector, coach, motivator, business manager, and salesperson. Do you know many people who have all of these skills? And still every day lots of people are jumping onto the MLM bandwagon and pinning their hopes on the promise of making lots of money without thinking about how they are going to build their business.

MLM remains a terrific business, but the training each prospect requires must begin to happen the very minute they enter the business funnel.   Prospects should be heaped with training and education, instead of being bombarded with hype about how much money they can make.

The ‘how’ should be the focus.  You must show your prospect how to build and manage their business instead of giving them an unobtainable picture.

If you provide them with value by telling them how, your chances are much better at getting them to trust you and becoming a member of your down-line. “Anybody can do this” is definitely one of the biggest attraction marketing lies as it teaches the prospect nothing about how to attain their goals.