Exploiting Google Adsense

<h1>Exploiting Google Adsense</h1>Author: <a title="John Dixon" href="http://www.articlesbase.com/authors/john-dixon/50338.htm">John Dixon</a> Why Use Google AdSense? A common problem web site owners face is how to make money out of their site(s). If you sell products via the site then that's obviously how you intend to make your money. However, if it's a site that serves up mainly content, making money is often not so straight forward. Google AdSense provides an easy no cost, no risk solution, although it must be stressed that you won't make much money through AdSense unless your site attracts a lot of traffic. Types of Ad Units to Use Leaderboards Leaderboards can be very effective placed at the top of the page, close to the site's navigation bar, or sometimes between forum entries. Half Banners Half Banners work great slotted into articles or blogs. I tend to put them mid-way through, or at the end of, an article. Skyscraper Put skyscrapers down the right hand side of the page rather than the left. Big Ad Blocks / Rectangles Place rectangles of ads in tables and imbed them into the content on the page. This way the content of the page flows around the ads so that they look like they're part of the normal content on the page. Text Ads Text ads almost always perform better than image ads. Image ads tend to look more like adverts, and consequently visitors don't click them. Color and Placement Color As well as choosing the right type of ad unit, you also need to make sure that you choose the right colors for your ad units. The key is to make the text and background used in your ad units look like the normal content on your web pages, so that they blend in and do not look like adverts. The text in the ad units needs to look the same as the other text on the page, and the background color of the ad unit needs to be the same as the background color used on your web pages. Blue is the best color to use for links because web site visitors are used to clicking on links of this color. Also, in general avoid using borders around the adverts, as these will tend to make the ad units look like adverts, which is not what you want. Placement Do not place ad units where no one will see them. Identify the parts of your site where visitors go, and place your adverts there. Let your ad units follow the natural flow taken by visitors to your site. Try to place your adverts in the top part of the screen - the part that is visible before visitors scroll down the page. Visitors are much more likely to click links placed towards the top of web pages. Getting the Right Ads to Appear One of the great things about Google AdSense is that it displays adverts on web pages that relate to the content of the web page being viewed. Sometimes though, it doesn't always look as though that's what is happening. We've all visited web sites that contain content about one thing, but the ad units being displayed relate to something else! For example, you might have a web site that gives people information about medical diagnoses, but the ad units displayed relate to hardware diagnoses of computer hardware. Ensuring that the ad units displayed are appropriate to the content of the web page requires a certain amount of consideration when producing the content, and experimentation afterwards to perhaps fine tune the adverts that are displayed. For example, it's worth playing around with keyword density to see how that affects the ad units. It's also worth placing keywords close to the AdSense box as this will often have an impact. You can also use little bits of code to emphasize particular parts of a web page. For example: [!-- google_ad_section_start --] Web page content goes here [!-- google_ad_section_end --] (Note: In your code, use angle brackets instead of the square ones shown above.) The name of the web page and the name of the directory in which it is stored will also play a role in determining the ad units that are displayed. You can often see this effect when viewing a web page on your local computer as opposed to when the web page is loaded on to a web server - the adverts displayed will normally be different.About the Author: John Dixon is a web developer working through his own company <a href="http://www.dixondevelopment.co.uk">John Dixon Technology</a>. As well as providing web development services, John's company also provides <a href="http://www.dixondevelopment.co.uk/earningstracker.htm">free open source accounting software</a> written in PHP and MySQL.Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/internet-marketing-articles/exploiting-google-adsense-381662.html" title="Exploiting Google Adsense">Exploiting Google Adsense</a>

Why Use Google AdSense?

A common problem web site owners face is how to make money out of their site(s). If you sell products via the site then that's obviously how you intend to make your money. However, if it's a site that serves up mainly content, making money is often not so straight forward.

Google AdSense provides an easy no cost, no risk solution, although it must be stressed that you won't make much money through AdSense unless your site attracts a lot of traffic.

Types of Ad Units to Use

Leaderboards
Leaderboards can be very effective placed at the top of the page, close to the site's navigation bar, or sometimes between forum entries.

Half Banners
Half Banners work great slotted into articles or blogs. I tend to put them mid-way through, or at the end of, an article.

Skyscraper
Put skyscrapers down the right hand side of the page rather than the left.

Big Ad Blocks / Rectangles
Place rectangles of ads in tables and imbed them into the content on the page. This way the content of the page flows around the ads so that they look like they're part of the normal content on the page.

Text Ads
Text ads almost always perform better than image ads. Image ads tend to look more like adverts, and consequently visitors don't click them.

Color and Placement

Color

As well as choosing the right type of ad unit, you also need to make sure that you choose the right colors for your ad units.

The key is to make the text and background used in your ad units look like the normal content on your web pages, so that they blend in and do not look like adverts. The text in the ad units needs to look the same as the other text on the page, and the background color of the ad unit needs to be the same as the background color used on your web pages.

Blue is the best color to use for links because web site visitors are used to clicking on links of this color.

Also, in general avoid using borders around the adverts, as these will tend to make the ad units look like adverts, which is not what you want.

Placement

Do not place ad units where no one will see them. Identify the parts of your site where visitors go, and place your adverts there. Let your ad units follow the natural flow taken by visitors to your site.

Try to place your adverts in the top part of the screen - the part that is visible before visitors scroll down the page. Visitors are much more likely to click links placed towards the top of web pages.

Getting the Right Ads to Appear

One of the great things about Google AdSense is that it displays adverts on web pages that relate to the content of the web page being viewed. Sometimes though, it doesn't always look as though that's what is happening.

We've all visited web sites that contain content about one thing, but the ad units being displayed relate to something else! For example, you might have a web site that gives people information about medical diagnoses, but the ad units displayed relate to hardware diagnoses of computer hardware.

Ensuring that the ad units displayed are appropriate to the content of the web page requires a certain amount of consideration when producing the content, and experimentation afterwards to perhaps fine tune the adverts that are displayed. For example, it's worth playing around with keyword density to see how that affects the ad units. It's also worth placing keywords close to the AdSense box as this will often have an impact.

You can also use little bits of code to emphasize particular parts of a web page. For example:

[!-- google_ad_section_start --]

Web page content goes here

[!-- google_ad_section_end --]

(Note: In your code, use angle brackets instead of the square ones shown above.)

The name of the web page and the name of the directory in which it is stored will also play a role in determining the ad units that are displayed. You can often see this effect when viewing a web page on your local computer as opposed to when the web page is loaded on to a web server - the adverts displayed will normally be different.

John Dixon is a web developer working through his own company John Dixon Technology. As well as providing web development services, John's company also provides free open source accounting software written in PHP and MySQL.

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