Five Ways of Turning Visitors Away From Your Website

If you are in business as a network marketer, you want to get as much traffic to your website as is humanly and ethically possible. At the same time, you want these visitors to turn into qualified leads – either paying customers or highly motivated down line candidates who will set you up for a nice income based on residual funds. So why are you reading an article on the five ways of turning visitors away from your website? The answer may be found in your staggering number of daily visitors yet in the comparatively dismal number of visitors who will turn into qualified leads. Even as there is a lot written online and also in print publications about the various methods you can use to attract visitors and to turn them into buyers, it is interesting that some of the most glaringly obvious shortfalls of websites are so easily overlooked!

To help you solve this problem and to help you become aware of your website’s appearance – in the eyes of a customer – here are five ways of turning visitors away from your website:

1. You live in a here and now society. This means that once the consumer types in the search terms, it only takes a matter of seconds to get a listing of results. From there, the consumer will make a decision in a manner of second as to which site to visit. If it takes your site longer to load than both processes combined, you will be out of the running. Even as this is usually associated with the overambitious use of photos and graphics, also be cognizant of the fact that websites which open from flash animations are sometimes slow loading and most visitors will not sit through the loading and display process.
2. When compared to the competition, your website lacks pizzazz. Beware the do it yourself approach to web design and instead pay a professional to do a fantastic job with creating a website that will not only wow the consumer but leave the competition in the dust and make you so search engine friendly that you cannot help to be constantly top rated.
3. Your customer cannot find enough information about the product. Consumers will want to research the product and get more info than just a picture and a bit of hype. Make sure that everything they need to adequately research the product will be on your site or linked from your site. Whenever possible, have links open up in new windows with a frame of your site on top.
4. Do not offer down line candidate information on your main website. Instead, create a separate website for those who might have an interest in joining the business. Nothing is more off-putting to a customer than reading how she or he will be persuaded to buy, no matter what the objections may be. While this is part and parcel of the business, there is no need to rub it in.
5. Last but not least, there is no sticky content on your site. Offer games, trivia, newsletters, articles, and other items that will have folks come to your site even if they are not ready to buy today.

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