After 5 years as the Interactive Director for a fortune 500 company, Bullsprig was started by John Sullivan in 2003, to focus on Reno web design. Since then, we've done a lot and learned a lot. We take pride in being partners with major companies, small start-ups and everything in between. Our work has won national and international marketing awards. Bullsprig is a Reno SEO web design agency.
Your business can compete with the big guys on the block. However, you shouldn’t try to beat them at their game, using the same old set of marketing rules.
We often see small businesses trying to compete against larger rivals using the same advertising and marketing methods to attract customers. The outcome? Smaller businesses are often outgunned.
What the big guys do is focus on branding. They’ll put up a billboard, they’ll run a TV or radio commercial, or even an ad in a newspaper. Their name recognition and reputation are at such a level that often all they have to say to the public is, “Here I Am.”
Most small businesses don’t have the name and brand recognition, or the kind of money to spend on marketing to make it feasible.
We advise our clients to get more out of their advertising dollars by basing advertising decisions on measurable results. You don’t have a limitless budget, like the big guys, so you need to make sure each dime is spent wisely and accounted for. When you’re a small business owner, you should know what your return on investment is. You need to find out what works!
Two great examples of measurable marketing are online advertising and email marketing.
Need more traffic to your web site? Online advertising is a great method for driving traffic. There are many options for business owners to advertise online. One of our favorites for our Reno web design clients is Google Adwords. No matter what your budget, you can display your ads on Google and their advertising network. Pay only if people click your ads!
We also utilize conversion tracking so you can see if your online ad is doing what you want. A conversion occurs when a click on your ad leads directly to user behavior you deem valuable, such as a purchase, signup, page view, or lead.
Need more foot traffic to your physical location? You can create an email campaign that has a coupon or some other type of response device to encourage actual traffic to your physical store. Other Reno email marketing campaigns can take the form of a discount or gift.
The bottom line is your business CAN compete with the big guys on the block! However, you shouldn’t try to beat them at their game when it comes to marketing. Let’s get creative and apply these new, cost-effective technologies! A lot of our Reno website design clients are seeing great results using these strategies.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Great Website Design and Development Inspires Trust
- Follow Your Business Goals when Reviewing Website Design
- Keys for Managing Website Design Projects
- Fair and Reasonable Price Expectations for Web Design and Development
- What Do You Want Your Online Business To Do?
- Get More Website Traffic with Proper SEO Strategies
- Drive Repeat Sales With Email Marketing and SEM
- How to Achieve Superior Results from your Website
What Is Affiliate Marketing And Can I Get Rich Using It?
By: Joan Winehouse | 21/11/2009Simply put, Affiliate Marketing is the Internet version of commission sales. You make a deal with a company where they agree to pay you some amount of money to display some type of ad to visitors at your site to get them to go to the company’s site and do something. That something may be as simple as clicking on the ad itself (Pay Per Click), identifying themselves to the advertiser for further action (Pay Per Lead), or getting the visitor to buy something, either on the s...
What Is Affiliate Marketing and Is It For Me?
By: Joan Winehouse | 21/11/2009How affiliate programs work and how you can make money with them
What is the Top Online Business Strategy?
By: Joan Winehouse | 21/11/2009Since when does wasting time and money qualify someone as a business authority? If you ask me, anyone who would conduct business like that is just plain Stupid! I’m supposed to trust these guys with my money after they foolishly wasted all of theirs. I’m smart enough to know better and I bet you are too!
What’s Affiliate Marketing - Forming Marketing Partnerships
By: Joan Winehouse | 21/11/2009Affiliate marketing is advertising for someone else in exchange for a cut of the sales you generate. You’re sharing your traffic for a price. It’s a great way to capitalize on the traffic your website’s already producing. Being an Affiliate If you run a small, home-based eBiz, you can join an affiliate program and get paid to share your traffic with another merchant. You’ll want to look for sites that tie in with yours—things your customer base will be interested in. Ch...
What's LinkShare, And Do I Need To Use It?
By: Joan Winehouse | 21/11/2009Online affiliate marketing is one of the most effective, cheapest and fastest ways to promote merchandise. With millions of people getting access to the Internet everyday, there’s a great chance for a merchant to introduce his products and services to a wider market, thereby, maximizing his revenue.
Where To Find Good Independent Affiliate Programs
By: Joan Winehouse | 21/11/2009It seems that there are thousands of companies that have chosen to manage their own affiliate programs rather than using companies like Linkshare or Commission Junction. In fact, our friends at Five Star Affiliate Programs tracked a posting on a UK affiliate forum where they are wondering if the networks deserve their 30% commission. Great Question. The point is that it takes big bucks to get into a Commission Junction or a LinkShare, and there are plenty of good-payin...
Top 3 Ways To Boost Your Affiliate Commissions Overnight
By: Joan Winehouse | 21/11/2009The ideal world of affiliate marketing does not require having your won website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits.
Three Critical Tools Used For The High Ranking Affiliate Marketers
By: Neil Little | 21/11/2009How do you happen to be a thriving Affiliate Marketer? Are there any secret ingredients of an affiliate marketing winning story? Is there a quick fix to Affiliate Marketing success? All these questions mess about around in the minds of affiliate marketers who aspire to make it huge in this concern.
Drive Repeat Sales With Email Marketing and SEM
By: John Sullivan | 16/11/2009 | Internet MarketingEmail marketing and search engine marketing is a powerful and cost-effective marketing tool to reach your customers and bring them back to your web site or online business.
Focus Your Time and Money with Marketing Your Business
By: John Sullivan | 16/11/2009 | Internet MarketingYour business can compete with the big guys on the block. However, you shouldn’t try to beat them at their game, using the same old set of marketing rules. We often see small businesses trying to compete against larger rivals using the same advertising and marketing methods to attract customers. The outcome? Smaller businesses are often outgunned.
Get More Website Traffic with Proper SEO Strategies
By: John Sullivan | 16/11/2009 | SEOSearch Engine Optimization (SEO) is the process of analyzing and enhancing your website to help potential customers find it on Google, Yahoo, Bing and other search engines. SEO is a process of improving the volume or quality of traffic to a website from search engines via "natural" or unpaid search results (defined by Reno SEO companies as "organic" search results).
How to Achieve Superior Results from your Website
By: John Sullivan | 15/10/2009 | Online PromotionEvery business must recognize that their web site is an extension of their brick-an-mortar business. Sometimes, even more so! Your web site should be the center of as many activities as possible. Business owners should use their web site for many more items than they currently do.
Fair and Reasonable Price Expectations for Web Design and Development
By: John Sullivan | 15/10/2009 | Internet MarketingEvery week we receive emails from prospective clients about web design and development. The number one question from 90% of clients is, "How much will a website cost?"
Great Website Design and Development Inspires Trust
By: John Sullivan | 15/10/2009 | Web DesignLet's cut right to it: First impressions matter. A lot. Both personally and in business. In this article we're going to talk about the importance and impact of your marketing design... both online (custom websites) and offline (your print marketing materials).
Keys for Managing Website Design Projects
By: John Sullivan | 15/10/2009 | Web DesignWith every custom website design project we undertake, we stick to specific guidelines to complete the project on-time and on-budget.