Michael Cheney is a British Internet Marketer who lives in Aberden, United Kingdom. He has been providing coaching products to other internet marketers and has appeared on the CNBC business channel and BBC radio doing interviews for several business talk shows.
“Writer’s block” is for writers.
“Product block” is for marketers who have brilliant ideas for creating and marketing a product but cannot seem to get past that invisible blockage. This is basically you caught up in the haze of swirling ideas, multiple plans and big dreams of online business riches.
If you are a writer, the best advice would be to just go out there and have that R&R time in order to refresh your mind. But you are not a writer, you are a marketer. How then can you get past that voluminous “product block”?
Below are some product block advices that can help clear your troubled marketer mind.
Product Block Advice 1: Market on a wider range.
Having a niche market is essential for any online business. This does not mean that you cannot cross-promote your product to related niche markets. There is a big possibility that the market in close range to you will have a need for your product too.
When you choose a product, think of one that will also be beneficial outside the market you are moving into. There is a varied business world out there. What are the chances that your product can provide more out of your niche? A big chance.
Product Block Advice 2: It is all in the packaging.
Pretty ribbons and papers make gifts even more pleasing to the eye. Your product should embrace the same concept. The way you present your product will make a big impact on your potential customers.
The online marketing world is a highly competitive business. Come up with an eye-popping presentation for your product so you can be a step ahead of your competitors. Uniqueness can always create a splash. Innovation can also create a big wave. Use your imagination.
Product Block Advice 3: Start small.
Initial product creation will not land you your own reality show. Not will it get you to The Oprah Show. That is not how it works. Remember that “rags to riches” principle? Everyone has to start somewhere and that somewhere is not instantly big time.
Create a simple product. It does not have to be thousands of dollars worth. A dollar or less will give you lots of dollars in the long run. Set your aim right by not going for the higher target. Work your way up from the lower market going up to the bigger field.
Product Block Advice 4: No product is perfect.
The sooner you can accept that your product is not perfect, the better it will be for you and your business. Even high end products are not perfect. There will always be some downsides no matter how hard you try to polish your product.
Think of your product as an answer to what people needs. That answer does not always have to be perfect. You can provide the solution but you cannot please everyone. On the same note, mistakes you will encounter will help you enhance your product. It will also be the learning experience you need in order to be close to being perfect.
Product block should not stop your business from going everywhere you want it to be. Four sound advices to help you break through the greatest hindrance in product creation.
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