How Blogging Can Help Propel Your Network Marketing and MLM Business Into Profits!

The first blog was created in 1999 by Evan Williams in San Francisco. Since then blogs have become a very mainstream tool for businesses. A lot of Big Business companies are turn to blogs. They are using them to give the customer a closer look at the day to day working of the company; then are also using blogs to ask their customers for feedback on different products or services. They found that blogs make the customers feel more like a person and less like a number or sale. With that being said, the most important realization they made was a blog will increase monthly sales. Blogs are a great way for any business to increase awareness and profits.   This is one marketing strategy I think more Network marketers and MLM distributors should take advantage of.

Most network marketers and MLM distributors are sending prospects to their replicated company sites and their live or recorded conference call. All these tools do is give you the false hope that prospects will magically sign up into your business. The reason this method have such a low conversion rate is most prospects have to know, like and trust you before they will even consider joining you or purchasing from you.

Blogs are a great way to close the gap between you and your prospects. They help brand you and not your company. Blogs will help a prospect get to know, like and trust you quicker. In order to do this correctly you will have to share picture, events and stories about your life. The prospects will have instant access into your life and get a better understanding of who you are by reading your blog. You will want to write blogs that give value to your potential prospect, sharing free tips and techniques to help them in their current business. This will make you look like a leader in their eyes. Don't hold back the more secrets and techniques for success you share the better. After reading your blog prospects will what to click on your link to see what you're involved in. Now when they click on your link to your company's replicated site they are more intrigued and will to join or buy.
Blogs are very easy to set up and are also very user friendly. Blogs are also a great way to send traffic to your site. There are three ways to set up a blog.

The first way is for beginners:

This way will not need any technical website knowledge or experience. You will be able to create your blog in minutes with weblogs. Two of the most popular weblogs providers are Wordpress and Blogger. These sites will provide you with your very own site and prebuilt template for free. All you need is an email address and some topics to start. 

The advantage to using a weblog is they attract a different kind of user. One, which is extremely focused on the particular subject, they are more likely to buy or subscribe to your website. This way is free.

The disadvantage is you will be put on their servers. This means you will have to abide by their rules. You run the risk of your account being shutdown.

The second way is for intermediate:

This way will require intermediate knowledge and experience with web development. It is pretty close to the beginner way however knowing php structure is a bonus. This way you will host your blog on an independent server like Go Daddy. When you're setting up the hosting package on Go Daddy choose Wordpress hosting. This way you are using Go Daddy's servers, but still have the pre made templates and plug-ins of Wordpress. This is much easier then building your whole site from scratch. 

The advantages are:

You are on an independent server, not Wordpress's. You can have ads promoting anything. You can use as many hyper-links as you want in the body of your blog. You don't run the risk of you account being shut-down. There is more freedom to personalize your site.

The disadvantages:
You will have to add all of the plug-ins to your site. You may have to know php structure. You may be frustrated more because you are in charge of your blog. Very few restrictions on personalizing your site. Costs money

The Third way is for Advanced:

This way you will host your blog on an independent server like above. However you choose to build it from scratch. You build your templates and plug-ins. 

The advantages are:
You can really customize your site anyway you would like. There are no restrictions

The disadvantages are:
You have to fully know what you're doing. Costs money

So now that you know all about blogs. There is nothing holding you back from driving an insane amount of targeted traffic to your site and increasing your conversion rate. So take action. Here's to your success.