How NOT to market on You Tube

Many articles (including a recent local newspaper article) are proposing that  business organizations create and upload on-line videos to YouTube, in order to market their services: product demonstrations, customer testimonials, service advice, etc.

Waste of Time!!

Who’s going to see it?

If you submit your video simply to You Tube , you are now required to send people to You Tube to see the video.  The Internet should be sending clients to YOU, not the other way around.
It’s the same with your website.  Do people see your web site, and then call you?  Or do you need to promote your website, so that people can find it?  You are now promoting an advertisement.  Why?

That’s the trouble with the Internet.  How do people find you?  Can a stranger, doing a search on Google find your business? The normal Internet user does 35+ searches daily.  But 90% of those users don’t look past Page 2.    The answer is obvious:

Your business organization MUST be listed on Page 1 or 2 to be found on Google!

Let’s get back to  creating a video.  There are now hundreds of video sites like to You Tube.  When you submit a properly optimized video to MULTIPLE video websites, the search engines, such as Google take notice.  Your video can end up on Google Page 1...within 48 hours.  Now, when someone does a Google search for your type of product/service, they will likely find YOU!

How to get your business listed on Google Page 1 for your Local Search.  (Here’s some Free advice!)

Get Listed for FREE:

In many categories, a Google Map appears.  These listing are free.  It only displays the first ten listings, so many listings are already filled, and you wouldn’t be shown on Page 1.  But if there are fewer than 10 listings, add yours now.  EXAMPLE:  For carpet cleaners:the phrase 'akron pet stains'  shows only two listings...both in Cleveland...if I were a carpet cleaner in the Akron area,I would quickly add my business to that map.  You would be the only Akron carpet cleaner listed.  Talk about free advertising!   

How to get listed on Google’s Page 1...without a website.

To get the maximum exposure for your video, follow these steps:

You don’t need a camera.  Create a short slideshow using Windows Movie Maker, which is included free with Windows.  Import Digital photos, add some text, background music, and you have the equal of any TV commercial.

2. The Riches are in the Niches.  Don’t try to promote your whole commercial enterprise.  Concentrate on a portion of what you provide.  For example, instead of ‘Attorney’, focus on your expertise in, say, ‘Elder Law’.  By doing that, you lower the keyword competition.

3. Make sure you put your contact info on each photo.. that reenforces your brand in the customer’s mind.

Once you save the video, now you must submit it to multiple video sites.  For that, you need to use a video submission software, such as Video Wildfire.  Download a FREE trial of Video Wildfire from my website:  www.akroncontentmarketing.com.  Click ‘Internet Marketing’.  While you’re there, read the articles on video marketing that I have published on the Internet.

Sign up with the video sites.  Then select the sites you wish to submit to.  Enter the video Title, the Description, the Keywords...and the video.  Click Start.
For examples of the videos that I have submitted, go to akroncontentmarketing.com Or send me an email...I’ll email a sample video to you.
Good Luck.