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Any advertising or activity on Internet is based in visitors turn in potential clients and potential clients in clients. Copied what I do and find out how I achieve the incredible one 52,2 % of conversion in my advertising activities.
I go two years working hard to this of Internet and always it has been said to us that it is necessary to track EVERYTHING to know if our efforts are giving fruits. When I say everything I refer to …
· what percentage of the persons who visited your web page did turn into readers of your bulletin?
· what percentage of your readers did turn into clients?
· what percentage of visitors did call you or filled a form?
· And many variables more.
To measure what you do is the key to reduce costs and to do more money. observe now 3 steps that I follow to achieve incredible 52,2 % of conversion in my advertising activities.
note: I am going to speak on how visitors turn in readers of my bulletin. But pay attention because this can be applied to any part of your business (forms, calls, sales, etc. The system is the same).
the 3 steps that do not fail
The first step: To identify the client
My new assistant, David Ávila, has an interesting work. He takes charge distributing my articles in portals, magazines and newspapers. But not in all the sites. First, David …
· Identifies the client whom I want to attract.
· Looks in Internet for places where this client is.
· And it publishes my articles.
Equal in your business. First you have to identify the IDEAL client (and it is not the whole world). Then looks for the client to attract it to your business (only of this form you reduce advertising spending and increase the percentage of conversion).
Tip: If your page receives visits across the full or free advertising and the percentage of conversion is low (10 % or less), I assure you that the quality of the visit is not the best. You have to identify the ideal client and leave him to know in your advertising that´s to him for whom you look (and even having a good percentage, the door is opened to improve).
note and additional tip: My articles are not effective because they are written well. They it are because across them the person who reads them …
· pre-qualified.
· there is asked him to take action and stimulates him to do it (for example: oppress here to receive more free tips, visit us now and make grow your business, click here and receive the free report, etc).
The Second Step: Landing Page
The visitor did click in your free or full advertising. It is very interested, is a potential client because across the advertising you identified it and now your second step is that it takes action.
What is what I do? I use a Landing Page or Capture Page.
A landing page is excellent because it focuses you in an alone objective. i have a landing page that Achieves 31,3 % of conversion because the domain is distributed throughout, which diminishes his efficiency.
But the one that it uses my assistant David (I will not give the link because it would concern his conversion) is an exact copy of my other landing page but it achieves impressive 52,2 % of conversion because David focuses in distributing my content in places where my potential clients pass and because in my articles I specify the market for that I look.
The third and last step: To have a clear aim objective
If a person enters my landing page, only one finds the option to give me his e-mail. Nothing more! There are no distractions, there are no external links, and nothing is sold. Clear, this it is my objective). But …
It is equal in your business. If you improve yourself, you want that this visitor takes a specific action. Very importantly, I repeat: if you improve yourself, you want that this visitor takes a specific action.
Be that it calls, fill a form, buy or give you his e-mail. An alone aim objective. Nothing more. Therefore, it builds your web page in order that it takes this visitor towards your objective. Nothing of distractions and nothing of external links if they do not help you. It is like a map.
You know where are going to go, extract the map and go directly towards the objective. Without distractions. Therefore, have a clear objective of what you want to achieve with this visitor and only present this option.
I am going to summarize …
To obtain a high percentage of conversion in your business you need:
1. To identify the client.
2. To use a landing page.
3. To have a clear objective of what you want to achieve.
There you have, dear businessman. My simple system of 3 steps to achieve incredible 52,2 % of conversion. It implements these strategies and you will notice impressive results.
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