How to make a good first impression on your website from Mancala

Adding news features is a great way to tell people who come to your site about how great your business is doing. Keeping your website content up-to-date not only reflects your organisation in a good light to visitors, it can also help you climb the search engine rankings.

Simply adding news features about anything that’s happening in your business can help keep your site up to date and also keep your customers more informed. Whether that’s telling customers and suppliers about big orders you’ve won, any new products or ranges you have, or how your company will be affected by a recent news story or if you’re doing really well any awards you’ve won or are nominated for.

There is another added bonus of doing this - over time you will be building your website so it could have potentially hundreds of pages of content. It’s also great for keeping your customers informed. Just by displaying and featuring a new product or adding to a range you could find that this is the first time someone has realised you actually sell that product or service.

An online shop can have as many categories as you like, with full product management including multiple product images to give your clients plenty of information to help them buy from you with confidence.

Even if you don’t actually sell anything online, you are still selling your business to the visitors that arrive onto your site.

The easiest way to begin to address their needs is to look at the layout and design of your site. First impressions count, so by making sure that your site is up-to-date, well laid out with good use of copy, your business will demonstrate that it takes pride in its product or service. A site that doesn’t look as though it has been updated or changed for some time won’t instil much confidence in your audience and website visitors.

A key factor to bear in mind is that when a consumer first arrives on your site they initially have a desire to buy, but will also have some basic objections to be overcome in the first instance. For example if you’re are a small business, the chances are they user will not have heard of you, they will not know if you sell the product they want, and they don’t know if you will deliver on time or how your product or service will compare with your competitors.

Although potentially time consuming, it is worth thinking about the product information you provide on your site. By providing concise information on the product, its benefits and features along with good quality photographs you can provide reassurance to the user that you do have the product or service for them.

You should now have a basic understanding on how you can increase visitors to your site through Search Engine Optimisation and web placement and once you get those customers to your site, increase the sales and marketing potential of the site.