How to Make Money Online - a Guide for Beginners - Part 3

<h1>How to Make Money Online - a Guide for Beginners - Part 3 - Using Pay Per Click (ppc)</h1>Author: <a title="James Curtis" href="http://www.articlesbase.com/authors/james-curtis/113456.htm">James Curtis</a> Using pay per click advertising is a vital tool for anyone looking to make money online. In this article, I discuss the key areas required for effective PPC advertising. Google AdWords is the most popular PPC scheme and there are a number of factors that determine the success or failure of any AdWords campaign. Before beginning a campaign you must have clearly defined goals for example are you trying to send customers to a review page of an affiliate product your advertisment will not be aimed at selling the product but designed to encourage click throughs to the review page. The aim of PPC is to drive targeted traffic to a specific page where a pre-sell via a review or a direct sell is made, a % of which you receive as commission. The amount of people who see your advert is dependant on the popularity of the keywords you choose. More popular keywords attract more competitors and push the advertisng price up, however may provide greater opportunity for making money online. To make money online the most important aspects of a Google AdWords campaign include: " Keyword selection. In general terms the more targeted the keyword, the better. You'll get less click throughs but they will be from people who are genuinely interested in your product or service. " Advertisement. The headline is the most important aspect. Make sure that it relates to the keywords you have chosen to bid on - this will help keep the advertising cost lower. " Display URL. The more relevant this appears to be to the keywords you're bidding on, the greater chances of a click. For example if you are selling dvd copy software the name of the software should be used. " Landing page URL. This needs to be specific to your keywords and advertisement. If you're bidding on Madonna then you shouldn't be sending people to a page about trainspotting. If it's not relevant Google will penalise you by charging a lot more per click. " Budget. How much are you willing to pay per click? Estimate how many visitors it will take for a single conversion (sale) start of around 1% and work out from your commission how much you can afford to pay and still make money. For example: If your commission is $30 per sale at conversion rate of 1% that means that every 100 clicks = 1 sale. Therefore $30/100 or $30 x (1/100) = $0.30 pay per click is break even so a figure less than this for advertising is required to make a profit. " Daily Budget. The amount of money you are willing to spend in a 24 hour period. Keep in mind that if you're making money, it's okay to spend money. These are just some of the basics associated with creating a successful AdWords campaign. The truth of the matter is that being able to consistently make money online with Google AdWords takes knowledge and experience. The more you work with pay per click advertising, the better results you'll have. James Curtis BSc writes on how to make money online with a wealth of experience in management and business. If you are having difficulty making money online you can learn more by visiting my blog: how to make money online <a href="http://howtomakemoneyonline-jcurtis80.blogspot.com/"><a target="_blank" href="http://howtomakemoneyonline-jcurtis80.blogspot.com/">http://howtomakemoneyonline-jcurtis80.blogspot.com/</a></a> Online money making scams <a href="http://onlinemoneymakingscams-jcurtis80.blogspot.com/"><a target="_blank" href="http://onlinemoneymakingscams-jcurtis80.blogspot.com/">http://onlinemoneymakingscams-jcurtis80.blogspot.com/</a></a>About the Author: A recent first class graduate in biomedical science at Sheffield university with an additional five years experience in business and management gained whilst working for one of the most established global brands. 
Provide advice and articles covering how to run a successful business, how to make money online and common online money making scams.Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/internet-marketing-articles/how-to-make-money-online-a-guide-for-beginners-part-3-using-pay-per-click-ppc-738416.html" title="How to Make Money Online - a Guide for Beginners - Part 3 - Using Pay Per Click (ppc)">How to Make Money Online - a Guide for Beginners - Part 3 - Using Pay Per Click (ppc)</a>

Using pay per click advertising is a vital tool for anyone looking to make money online. In this article, I discuss the key areas required for effective PPC advertising. Google AdWords is the most popular PPC scheme and there are a number of factors that determine the success or failure of any AdWords campaign.

Before beginning a campaign you must have clearly defined goals for example are you trying to send customers to a review page of an affiliate product your advertisment will not be aimed at selling the product but designed to encourage click throughs to the review page.

The aim of PPC is to drive targeted traffic to a specific page where a pre-sell via a review or a direct sell is made, a % of which you receive as commission. The amount of people who see your advert is dependant on the popularity of the keywords you choose. More popular keywords attract more competitors and push the advertisng price up, however may provide greater opportunity for making money online.

To make money online the most important aspects of a Google AdWords campaign include:

" Keyword selection. In general terms the more targeted the keyword, the better. You'll get less click throughs but they will be from people who are genuinely interested in your product or service.

" Advertisement. The headline is the most important aspect. Make sure that it relates to the keywords you have chosen to bid on - this will help keep the advertising cost lower.

" Display URL. The more relevant this appears to be to the keywords you're bidding on, the greater chances of a click. For example if you are selling dvd copy software the name of the software should be used.

" Landing page URL. This needs to be specific to your keywords and advertisement. If you're bidding on Madonna then you shouldn't be sending people to a page about trainspotting. If it's not relevant Google will penalise you by charging a lot more per click.

" Budget. How much are you willing to pay per click? Estimate how many visitors it will take for a single conversion (sale) start of around 1% and work out from your commission how much you can afford to pay and still make money.

For example: If your commission is $30 per sale at conversion rate of 1% that means that every 100 clicks = 1 sale.
Therefore $30/100 or $30 x (1/100) = $0.30 pay per click is break even so a figure less than this for advertising is required to make a profit.

" Daily Budget. The amount of money you are willing to spend in a 24 hour period. Keep in mind that if you're making money, it's okay to spend money.

These are just some of the basics associated with creating a successful AdWords campaign. The truth of the matter is that being able to consistently make money online with Google AdWords takes knowledge and experience. The more you work with pay per click advertising, the better results you'll have.

James Curtis BSc writes on how to make money online with a wealth of experience in management and business. If you are having difficulty making money online you can learn more by visiting my blog:

how to make money online

http://howtomakemoneyonline-jcurtis80.blogspot.com/

Online money making scams

http://onlinemoneymakingscams-jcurtis80.blogspot.com/

A recent first class graduate in biomedical science at Sheffield university with an additional five years experience in business and management gained whilst working for one of the most established global brands.
Provide advice and articles covering how to run a successful business, how to make money online and common online money making scams.

Rate this Article:

0 / 5 stars - 0 vote(s)

Re-Publish

Article Source: http://www.articlesbase.com/internet-marketing-articles/how-to-make-money-online-a-guide-for-beginners-part-3-using-pay-per-click-ppc-738416.html

Article Tags: Make Money Online, Making Money Online, Ppc, Pay Per Click Advertising, Google Adword

Related Articles
Related Q&A

Latest Internet Marketing Articles
More from James Curtis

Internet Marketing Is a Must for Your Business Website’s Success

By: Michael Cohn | 03/01/2010
The success of your website, in great part, depends on Internet marketing. If you have a professional and attractive-looking website and you don’t provide the Internet users with a way to find your products and services, you won’t have a successful website and thus, a successful business.

What are The Quickes And Easiest Ways To Build A Profitable Opt-In Subscriber List?

By: 2d0k | 03/01/2010
You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices to the T and you still weren’t able to make a profit.

How To Build Your Subscriber List With Give-Away Ventures?

By: 2d0k | 03/01/2010
With the awareness of the importance of list building, comes a recent Internet Marketing trend which was started just a couple of years ago for the mutual benefits of all Internet Marketers and mailing list owners. This method is more recognized as a “starting a Give Away venture”. In a real sense, a Give Away event is much like a big time version of ad swaps. In a nutshell, a group of mailing list owners partner together and pool in their individual gifts in one limited-time event.

What Are The Effective Ways To Create A High-Converting Squeeze Page?

By: 2d0k | 03/01/2010
Also known as the “name squeeze page” or “lead capture page”, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.

Internet Marketing: How to Convert Your Website Visitor Into A Subscriber?

By: 2d0k | 03/01/2010
If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.

Internet Marketing Question: Which One is More Important – Product or Mailing List?

By: 2d0k | 03/01/2010
If you would ask this question, “Which one is more important – the mailing list or the product?” any savvy marketer would answer you, “The mailing list”.

How Can We Make Money From Selling Advertising Space?

By: 2d0k | 03/01/2010
If you would observe the company that delivers the daily paper to your doorstep for a business case study, you will come to learn that the newspaper publisher hires reporters, writers and other important staff to create the contents and deliver the papers to their readers.

NSA Juice Plus & Jeff Roberti's Critical Review

By: Andrew Gallagher | 03/01/2010
How does one man achieve so much success. Is there more to the success ofaccepted network and direct sales marketing?

How to Make Money Online - a Guide for Beginners - Part 3 - Using Pay Per Click (ppc)

By: James Curtis | 25/01/2009 | Internet Marketing
How to make money online Part 3 covers pay per click advertising and the best advice for maximising your money making online. A series of tips and key areas are covered to improve your Google Adword campaigns.

How to Make Money Online - a Guide for Beginners Part 2 - Affiliate Schemes

By: James Curtis | 25/01/2009 | Affiliate Programs
Part 2 of how to make money online discusses affiliate schemes and how they work. Key steps to maximise revenue from affiliate programs are considered.

How to Make Money Online - a Guide for Beginners - Part 1 - Setting Up a Blog or Website

By: James Curtis | 25/01/2009 | Internet Marketing
A basic Google search will expose many ways to make money online and most of the websites listed in the search results pages all seem to focus on similar methods of making money. Over the next few articles I will list and discuss profitable strategies to make money via the internet. As time progresses more methods and examples of how to make money online will be added to this list, which can be considered as a work in progress.