How to Optimize Your Book Presence on Amazon Once You’ve Maximized Your Profile

If you’ve optimized your Amazon profile, including choosing an Amazon signature that appears every time you post a book review on Amazon, you’re ready to move to the second stage of optimizing yourself and your book on Amazon. And this second stage starts with your book’s page on Amazon.

Your Book’s Amazon Page

First, check that your name is spelled correctly and the product info is correct. If your co-author was left off or there are other errors, scroll down the page to “update book info” and do so.

Second, if you have a blog and you have entered your blog feed into your Amazon account, your blog posts will automatically appear on your book’s page.

Now let’s look at a basic opportunity. Does your Amazon book page offer the LOOK INSIDE feature? If not, ask your publisher to provide this to Amazon.

Next, is your book available in a Kindle format? If your publisher doesn’t automatically provide this format, do so yourself. You can follow the instructions on the Amazon site – scroll down your book’s page until you see this headline “Sell a Digital Version of This Book in the Kindle Store.” Or you can supply the version yourself. (If you do have someone create the digital version of your book, make sure that this version is optimized. Otherwise you’ll have a digital version that is very hard to read.)

Obviously you want to get as many good reviews for your book as possible. This can be achieved in a variety of ways. One way: If you take a virtual book tour on book blogs and get good reviews, you can ask the book bloggers who gave you good reviews to also put their reviews on your book’s Amazon page. And there are many book bloggers who offer to review books even if you’re not on a virtual book tour.

A second way: You can ask your friends to read your book and post good reviews. (If a friend doesn’t like your book, don’t ask him/her to post a review.) A third way: Look for reviewers on Amazon who have written good reviews of similar books to yours. Then contact those reviewers if you can find their contact info.

A fourth way should be considered with caution: There are book review companies that offer book reviews for a fee. It’s probably best to get recommendations from other authors rather than randomly choosing such review companies.

Under “Tags Customers Associate with This Product” you’ll find “your tags.” You can add a tag for your book and then you will be asked to write a brief reason why the tag is relevant for your book. Amazon then reviews your reason for the tag and decides if the suggested tag is appropriate for your book.

You can write an article on your own book under “Product Information from the Amapedia Community.” You can read Amazon’s explanation of Amapedia – but for now think of it as a Wikipedia-type entry about your book.

Also on your book’s page you can “Create a Listmania! list” (instructions included) that can turn up on other book pages with your Amazon signature included with the list

Or on your page you can “Create a guide” for the “So You’d Like to …” feature. Again, the benefit for an author of doing the work to create the guide is that the guide will turn up on other book pages with your Amazon signature.

Other Book Pages

And, of course, you can get exposure by posting reviews on other book pages. Your Amazon signature will automatically appear at the top of your review, and you can manually include a signature at the end of the review. These can be the same signature or different signatures.

The more reviews you do on Amazon the more places that people can run across your name and the title of your book. If people like the way you write reviews, they may be more inclined to be interested in your own book.

Yes, writing reviews of books you’ve read does take time. And doing the other Amazon optimizer techniques in this article also takes time. Yet, if you’ve spent all that time writing a book, it makes sense to optimize your book’s Amazon presence. Who knows who might discover you online?