How You Can Get an Eight Out of Ten Quality Score

Posted: Jan 11, 2009 | Comments: 0 | Views: 38 | Bookmark and Share

I recently launched a new website and Adwords campaign.  My ad groups, keywords and landing pages have an 8 out of 10 quality score.  This is a brand new website and a brand new campaign.  Adwords calls this a "great" Quality Score. I'll describe the exact steps I took so you can duplicate them and get great quality scores as well.


First, the market is highly competitive.  It's a market that all major news outlets said was hot and growing online in December 2008 despite the recession.  I have over 500 keywords.  I'll talk more about them in a minute, but I want to give you an idea of the scale of the campaign.


I started with the landing pages.  I have unique, tailored landing page for each keyword.  The whole key to a great quality score is having relevant ads and landing pages for your keywords.  I recommend a strategy of having only one keyword per ad group.  The entire strategy is freely available at adwords-marketing-tool.com.  The strategy guide covers in detail all the concepts I'm about to summarize for creating a landing page.  Get your free strategy guide at adwords-marketing-tool.com.


I'll briefly describe the steps to build a tailored landing page.  You start with domain relevant to your market.  Plus your domain should only be about your market.  You don't want a domain, or a subdomain that covers many topics.  Keep your domain targeted.  Next, each page has the keyword as the landing page.  For example, if the keyword is "college football", the page is named college-football.php.  That puts the keyword in the url.


For each page, I have the keyword in the title tags, keywords meta tag, and description meta tag.  I also have the keyword in the heading (h1) tags on the page.  There is content tailored for the keyword on the landing page.


I have just said I have over 500 tailored landing pages.  I did not write each by hand.  Instead, I used the advanced strategy guide and the techniques described inside to automate this task.  I spent about 25 hours over 5 days during Christmas to launch this website.  It would have taken me weeks to create landing pages manually.  Visit adwords-marketing-tool.com to get the advanced strategy guide and learn how you can automate website and campaign creation.


The last thing I did for each landing page was add a link to my sitemap, contact us and privacy policy pages.  Google wants your website to look like more than a single page.  It also wants you to be transparent and offer contact info and policies.


The next step was to tackle the keywords.  I had about 20 high traffic keywords.  These were not long tailed keywords.  They were the top volume producers for the market.  I wanted to append U.S. cities to the front of each keyword.  This would turn high volume keywords into long tails, and simultaneously target geographic areas.  This was the best way to attack this highly competitive market.


I used the free Adwords Bracket Tool at adwords-marketing-tool.com to generate my keywords.  The free tool lets you combine a list of prefixes (or suffixes) to your keywords.  I used the tool to append cities to front of my keywords.  Imagine turning keyword x into "New York x, Los Angeles x, and Chicago x" automatically.


Finally, I need to create the Adwords campaign.  Again, I used the campaign creator tool at adwords-marketing-tool.com.  This generated the entire campaign in seconds, keywords, landing pages, ads and all.


That's it.  That's how I generated a new campaign for a new website and got 8 out of 10 quality scores.


I still have some work to do.  First, the market is so competitive, the expense is climbing rapidly.  The good news is I have CTRs anywhere from 5% to 20%.  I'm bidding a high CPC to get that high CTR for the first few weeks.  Over the long haul, I will be able to lower the CPC and still have top placement due to the outstanding CTRs.  Plus, I have is 8 out of 10 for 90% of the keywords, the others are 7.  I do not have any 9 or 10 scores.  I'm still chasing those.


(ArticlesBase SC #719123)

Rate this Article
  • 1
  • 2
  • 3
  • 4
  • 5
  • 2 vote(s)
    Feedback
    RSS
    Print
    Email
    Re-Publish

    Source:  http://www.articlesbase.com/internet-marketing-articles/how-you-can-get-an-eight-out-of-ten-quality-score-719123.html

    Article Tags:

    Google Adwords

    ,

    ppc

    ,

    Adwords

    ,

    pay per click

    ,

    keyword

    ,

    overture

    ,

    adwords marketing

    ,

    ppc marketing

    How to Refine your Google AdWords Keywords

    The Google AdWords keywords you choose are vital to running a successful Google AdWords campaign. Losing the keywords that aren't generating traffic and create subtle variations on the keywords that are are the keys to success in Google AdWords. Part six of our special Making Google AdWords Work for You video tutorial series. (04:10)

    How to Add Keywords in Google AdWords

    The best keywords in Google AdWords are the ones that drive traffic, that you can convert into sales. Keywords should represent what you're offering, be among popular search terms and ideally, not have so much competition that the price gets driven way up. Dave Collins explains in part three of our special Making Google AdWords Work for You video tutorial series. (03:15)

    How to Find the Hottest Keywords for Google AdWords Campaigns

    http://www.37AdWordsSecrets.com/Tools/KCI Most keywords don't make money. That's a simple fact. But here's what to do; This video shows you how to find the most profitable keywords for your Google AdWords Pay Per Click campaigns. Keywords people who are actually buying are using (works for Yahoo and other PPC engines too). (06:03)

    Google Keyword Tool

    Google's Keyword Tool now includes search volume. Howie Jacobson of AdWords For Dummies shows how to stop guessing about your traffic by using the new keyword tool. (06:17)

    Understanding Keyword Research Concepts in Online Marketing by SearchMarket

    In this short educational video about online marketing Liana "Li" Evans of KeyRelevance.com and SearchMarketingGurus.com speaks about 3 concepts online marketers and business owners should understand about doing Keyword Reasearch. Variety, Not Falling in Love and Understanding Your Customer are three important keys whether its a search, ppc or social media strategy your creating! Full video transcript at: http://www.SearchMarketingGurus.com (03:01)

    The most important part of beginning any pay per click campaign is doing proper keyword research. The keywords that you use in your pay per click campaign will make all the difference as to whether your campaign is...

    By: Joe Stewart l Advertising l Jul 27, 2007 l Views: 29

    Pay Per Click Advertisement is less time consuming and effective at the same time. With the popularity of Google, Yahoo and MSN Pay Per Click Advertisements, all the major search engines are now opting for it.

    By: Kathleen Chester l Computers > Software l Sep 20, 2008 l Views: 9

    The selection of keywords for bidding is the most important task for any PPC (pay per click) campaign as certain keywords might be costly. Research shows that the top five bidders of almost all the keywords get the maximum traffic and conversions; therefore it is not necessary to make the highest bid for specific keywords.

    By: Lee Smith l Internet l Dec 04, 2007 l Views: 38

    Pay per click campaigns, popularly known as PPC have long become an important part of search engine marketing. Although it involves some investment but the mileage PPC brings is worth it. It helps buy a better position for any website on the search engine result pages.

    By: http://www.binarysemantics.com l Computers > Software l Aug 01, 2008 l Views: 5

    Pay per click advertising is a part of paid search marketing where advertisers are required to bid for preferred keywords on search engines. A pay per click advertiser pays the cost of placing the advertisement to search engine. Google with AdWords, MSN with AdCenter and Yahoo with Overture (now Yahoo search marketing) are few search engines which deliver returns on paid advertising.

    By: Media Marketing l Internet > SEO l Dec 03, 2009 l Views: 1

    Just about anyone who has been using the Internet in the last few years has no doubt come across the term "pay per click" once or twice. Pay per click is actually one of the less expensive, albeit efficient, forms of advertising online.

    By: Danny Wirken l Technology > Communication l Nov 03, 2006 l Views: 305

    Would you like the same secret one New York man has been using for nearly 8 years to get all his Google pay-per-click advertising but for FREE? The man has already gotten for himself over $87 million in highly-targeted Google ads and other search engine advertising, but without having to pay...

    By: Thanakit K. l Marketing l Feb 13, 2008 l Views: 9

    Profitability with Pay-Per-Click (PPC) advertising comes down to how well you have chosen your keywords

    By: Sheila Berg l Internet > Affiliate Programs l Apr 26, 2009 l Views: 16

    The success of a business depends highly on the popularity of its brand. Many business organizations spend in terms of thousands and millions in brand promotions and campaigns. Your business online is no different. Your brand image in the online world can define how successful your business is.

    By: Arun Kumar l Internet > Internet Marketing l Feb 10, 2010
    Wayne Rasku

    Is the ability to retire getting more distant as you get closer to it? Wondering what you will do to supplement your retirement income? Have you considered starting your own online marketing business?

    By: Wayne Rasku l Internet > Internet Marketing l Feb 09, 2010 l Views: 1
    Wayne Rasku

    Closing in on retirement without enough funds put away to support your lifestyle is a scary situation. Yet there are many baby boomers who are in just that situation. What can you do to help yourself? Find out more as you read about "Online Marketing to Supplement Retirement Income".

    By: Wayne Rasku l Internet > Internet Marketing l Feb 09, 2010 l Views: 1
    Wayne Rasku

    How's that nest egg looking? Is it as healthy as you would like to see it? Perhaps you have already retired but are nervous about your shaky financial future. Maybe it's time to take some steps to secure your retirement lifestyle.

    By: Wayne Rasku l Internet > Internet Marketing l Feb 09, 2010 l Views: 2

    Setting goals in our life is important if we want to expand our minds and become a better person. When we are setting goals we must be realistic, tangible and specific. Set a time on when you want to accomplish your goals and have some type of tracking system to check on your progress often. If adjustments need to be made...then do it. You are in control of your destiny, so set your goals high...pursue your goals until you've fulfilled your commitment. "Let's Build Your Business Together"

    By: Larry L Miller l Internet > Internet Marketing l Feb 09, 2010 l Views: 4

    First is remembering Twitter is social media - emphasis on the social part. Don't just post - or Tweet - your business sales and offers. Encourage contact. Interact with followers. If your business is automotive related post links to stories, information and short tips about automobiles. If you Tweet without interacting it's somewhat like having a conversation with yourself. Stop and ask a question from someone else, or comment on what someone else says.

    By: Darren firth l Internet > Internet Marketing l Feb 09, 2010 l Views: 2

    Over the past 6 years, Facebook has grown to become one of the most popular social networks the internet has ever seen. Currently, there are over 400 million active users, and statistics show that the average number of friends each user has is approximately 140. With these numbers, it is easy to see how a person can reach a multitude of people with a click of a button. With the ability to access this number of people through a social network, it is easy to see the possibility to make money

    By: Darren firth l Internet > Internet Marketing l Feb 09, 2010 l Views: 1

    Want ideas to earn extra income using a website or blog? Any site can easily make money simply by hosting Google Adsense ads and affiliate products and services, as well as many other site monetization methods. The real key to making money online with a website is being able to drive enough traffic to your sites to earn a substantial income. Traffic equates to profits, so your goal is to drive traffic, as much as possible, to your site. Then it will do the rest and convert your traffic into cash

    By: Ben Frank Jr. l Internet > Internet Marketing l Feb 09, 2010 l Views: 5
    Dan Smith

    Do you wish you were taller? Are you looking for a way to gain height? Do you lack self confidence because of your height? There is a program available that can show you how to grow 2 to 3 inches taller in 2 months.

    By: Dan Smith l Health l Aug 27, 2009 l Views: 451
    Dan Smith

    you already have One Week Marketing from PotPieGirl? Are you think about getting it? If so, you probably know the basics behind the strategy. Research a niche market, create a Squidoo Lens and then build traffic to the Lens through article marketing, social networking, etc. But is there anything that can be expanded upon? Are there parts of One Week Marketing from PotPieGirl that you would like some more information on?One PotPieGirl critic complained that he could not get is article submitt

    By: Dan Smith l Internet > Affiliate Programs l Jul 25, 2009 l Views: 102
    Dan Smith

    Fitness trainers and contestants are using the whey shake on the NBC TV show, "The Biggest Loser".

    By: Dan Smith l Health > Nutrition l Jul 15, 2009 l Views: 297
    Dan Smith

    The idea behind meal replacement drinks has been around for a long time. Why? Because it works. In order to achieve weight loss, you must reduce your caloric intake. If you normally consume X amount of calories a particular meal, replacing that meal with a drink totaling less than X calories will result in weight loss.

    By: Dan Smith l Health > Nutrition l Jul 15, 2009 l Views: 337 l Comments: 1
    Dan Smith

    Would you like to display events to your visitors on your website? Would you like your visitors to be able to see your events in a monthly calendar format? The scriptcalendar is the answer you have been looking for. It is a javascript event calendar.

    By: Dan Smith l Computers > Software l Jul 08, 2009 l Views: 137
    Dan Smith

    Do you need an xml calendar? How about an xml calendar you can add to any page on your website to show your visitors your events? The solution is the Scriptcalendar. It is a javascript xml calendar. It will load your xml event data and display it in a monthly calendar format on your website.

    By: Dan Smith l Computers > Software l Jul 08, 2009 l Views: 322
    Dan Smith

    You've heard talk of whey protein shakes for dieters. You read that the NBC television show "The Biggest Loser" use them. But what is it? How does it fit into a diet program? And most importantly, what can it do for you.

    By: Dan Smith l Health > Nutrition l Jul 07, 2009 l Views: 430 l Comments: 1
    Dan Smith

    Little Miss Muffet sat on a tuffet, eating her curds and whey; Along came a spider, who sat down beside her, And frightened Miss Muffet away. It would appear that little Miss Muffet was on a whey protein diet.

    By: Dan Smith l Health > Nutrition l Jul 07, 2009 l Views: 445

    Add new Comment

     
    * Required fields
    Author Box
    Articles Categories
    All Categories
    1